Facebook for business
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Rachel Jonat recently shared why she quit Facebook , extracting in part: I want more from my friends than status updates.
Facebook the new Internet?
Last week Facebook, made some big changes to its Pages platform.
Blog & Notes
In this series of Smart Insights Best Practice Advice, Danyl Bosomworth of SmartInsights.com shares tips on best practice to get better results from digital marketing.
Facebook på norsk
Facebook design & tools
This week’s Ascent (career…nay, jobs supplement of The Times of India) had a large’ish ad. by Capgemini India. The ad. is standard stuff – we grow, you grow, multicultural blah, broader exposure and more blah. As is the new trend (See previous efforts from IBM Daksh and Aricent ), this one too had a social network link beyond standard URL and email ID.
In comparing the Facebook pages of the top 86 magazines by circulation, while those with the highest circulations generally had the highest number of Facebook fans, much like our newspaper study this presents a problem when trying to quantify engagement. In short, how do you avoid biasing your results towards magazines with a small, but engaged numbers of Facebook fans? For a magazine like Playboy with 2.3 million fans, what is the best approach to compare engagement on their Facebook page to engagement on Time’s which has over 2 million fewer members? While there are some statistical methods can compensate, at the end of the day we believe it’s going to come down to a qualitative, rather than quantitative judgment. In this respect, we present our own views as to the top ten magazines on Facebook. Please check out our reasoning after the jump and visit our ImpactWatch blog tomorrow to see all our data.