How to Use Facebook Open Graph Apps for Marketing Through the Ticker and Timeline. At f8 in September 2011, Facebook introduced three major changes to the site: Open Graph applications, the home page Ticker, and the profile Timeline.
These changes significantly impact marketers because they create new opportunities for gaining brand exposure and driving traffic to Facebook Pages, applications, and websites. Here we’ll examine how Open Graph apps, the Ticker, and Timeline function and explain how marketers need to alter their strategies to take advantage of these apps and distribution channels. The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains more complete explanations of how Open Graph apps, the Ticker, and the Timeline work.
It also contains more strategies and examples for how to gain traffic and users by integrating the Open Graph into Page tab apps, canvas apps, and websites. Overview of Ticker, Timeline, and Open Graph Apps. Facebook’s ‘Project Spartan’: A covert, web-based rival to Apple’s App Store. Just after its scoop about Facebook‘s “secret” new photo-sharing app for iPhone, TechCrunch is now reporting that the social networking giant plans to release an HTML5-based application platform, known internally as “Project Spartan,” that would entirely circumvent the Apple App Store.
The platform will reportedly run entirely through the iOS mobile Safari browser, rather than as a stand-alone app (which would require Apple’s approval). Jobvite’s New Facebook Recruiting App Suggests Friends to Refer. Jobvite today launches a new Facebook application that notifies users of suggestions of friends to refer to job openings.
Users can view friends the app has determined are a good fit based on their profile information, then send them a personalized invite to submit their resume. Companies that license the Jobvite app and get their employees to install and use it may be able to reduce recruitment costs and find top talent by making it easier for employees to recommend openings to friends. This can increase the volume of employee-referred applicants, which recruiters generally find to be the applicants with the highest potential. Job seekers can also apply for jobs through the Jobvite app and check back to see if a potential employer has reviewed them.
This can improve the experience for applicants, encouraging them to tell more friends about openings at a given company. News App shows the astonishing potential of Facebook’s Open Graph. On Friday the Guardian launched a new app through Facebook's open graph, allowing for a completely socialised experience of reading the news and sharing news with friends.
News of this might not be so much on its own, especially when you compare it to the Washington Post's newly launched social reader, that also takes advantage of the Open Graph on Facebook. But by looking at the app a little more closely, you can see the true potential of Facebook's Open Graph and what it mean for brands that choose to make the most of the functionality available.
Huge growth One thing that you can't look past is the huge userbase that The Guardian has built up, despite only having launched on Friday and also being a UK-focused paper. They have close to 198,00 users already, despite very little advertising by the paper : Pages Are Dead. The Guardian på Facebook. Yahoo Hooks Up With Facebook for Socially Curated News.
Yahoo is betting the farm on Facebook with the launch of a completely new and social way to consume news.
The new Yahoo News feature, whose release coincides with the launch of the new Facebook Open Graph, is an attempt to infuse social into the news curation and discovery process. "Yahoo has always had amazing content and amazing editorial ability," Yahoo Director of Product Management Jonathan Katzman says. "Now users can discover the content through their friends. " Once a user opts into the service (via the new Facebook permissions screen), she will be able to see what news stories her friends have read on both Facebook and Yahoo News. This simple two-way stream of information makes it possible to discover news content through your friends.
Facebook's 'flurry of announcements': 8 highlights. Facebook's Open Graph Is New Attack on Privacy. Why Facebook’s Frictionless Sharing Is the Future. Facebook’s recent launch of what Chief Executive Officer Mark Zuckerberg calls “frictionless sharing”—in which apps from services like Spotify and publishers like the Washington Post (WPO)can post a user’s activity to their wall, without asking for permission for every item—has caused a lot of controversy over whether the feature is a worthwhile addition or a massive invasion of privacy.
Consumer advocacy groups such as the Electronic Privacy Information Center are arguing the latter, and have even asked the government to step in, while some users have deleted their Facebook accounts in protest. Facebook Is Expected to Unveil Media-Sharing Service. This week, according to numerous media and technology executives, Facebook will unveil a media platform that will allow people to easily share their favorite music, television shows and movies, effectively making the basic profile page a primary entertainment hub.
WSJ Social, For a World Where Facebook Is the New Internet. Why journalists should think twice about Facebook. Facebook's journalism panel: O'Brien, Milian, Zaleski, McClure (photo by George Kelly) At Facebook last Wednesday night, a panel of four journalists — Laura McClure of Mother Jones, Katharine Zaleski of the Washington Post, Chris O’Brien of the San Jose Mercury News, and CNN tech writer Mark Milian — talked about how they use Facebook as a tool for journalism.
What they said was smart. I’d probably do most of the same things were I in their shoes. But I had a question for them, and I didn’t get called on to ask it, so I’m going to ask it here. The question goes like this: Everything that journalists are doing on Facebook today — engaging readers in conversation, soliciting sources, polling users, posting “behind the story” material — is stuff they could just as easily do on their own websites. One answer is obvious: That’s where the people are! I’ll get to that. That won’t last forever.
This is the landscape onto which today’s journalists are blithely dancing. Photo by George Kelly. With WSJ Social, the Wall Street Journal is rethinking distribution of its content…on Facebook. The most recent stats could be, for news outfits, pretty grim: Americans spend 22.5 percent of their time online visiting social networks and blogs, and only 2.6 percent of their time learning about current events.
And among the social sites, of course, none is more time-consuming than Facebook: In May alone, the site sucked up over 53 billion minutes of Americans’ time. The Washington Post Social Reader. A First Look at Social Reader, WaPo’s New Facebook App. Facebook and the Washington Post Company introduced a new social news reading application at Facebook’s f8 developer conference on Thursday, aiming to change the way users interact with online news content.
Wired.com had a chance to use the app before its wide release. Dubbed Washington Post Social Reader, the app allows users to read and share news articles from partner media outlets within the Facebook ecosystem itself. That means that when using the app, you won’t have to follow shared links out to other web sites to access content; all of it can be read on Facebook. After accessing the application and signing off on the usual series of permissions requests, you’re directed to your “front page,” essentially a news feed of the latest articles to appear from content partners. Much like the front page of a newspaper, Social Reader’s front page features a leading story, trailed by other timely pieces across multiple topics. If this sounds familiar, it’s because it is. Facebook iPad App to Launch at Apple’s iPhone 5 Event [EXCLUSIVE] UPDATE: Facebook's iPad App has arrived. Facebook will launch its long-awaited iPad app at Apple's iPhone 5 launch event on Oct. 4, Mashable has learned.
In addition to the iPad app, Facebook is also expected to release a revamped version of its iPhone app and may unveil an HTML5-based mobile app marketplace. Facebook links with publishers to make news super social. Memo to media: A Facebook app is not innovation.