How to Use Facebook Open Graph Apps for Marketing Through the Ticker and Timeline. At f8 in September 2011, Facebook introduced three major changes to the site: Open Graph applications, the home page Ticker, and the profile Timeline.
These changes significantly impact marketers because they create new opportunities for gaining brand exposure and driving traffic to Facebook Pages, applications, and websites. Here we’ll examine how Open Graph apps, the Ticker, and Timeline function and explain how marketers need to alter their strategies to take advantage of these apps and distribution channels. The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains more complete explanations of how Open Graph apps, the Ticker, and the Timeline work.
Facebook’s ‘Project Spartan’: A covert, web-based rival to Apple’s App Store. Just after its scoop about Facebook‘s “secret” new photo-sharing app for iPhone, TechCrunch is now reporting that the social networking giant plans to release an HTML5-based application platform, known internally as “Project Spartan,” that would entirely circumvent the Apple App Store.
The platform will reportedly run entirely through the iOS mobile Safari browser, rather than as a stand-alone app (which would require Apple’s approval). Jobvite’s New Facebook Recruiting App Suggests Friends to Refer. Jobvite today launches a new Facebook application that notifies users of suggestions of friends to refer to job openings.
Users can view friends the app has determined are a good fit based on their profile information, then send them a personalized invite to submit their resume. Companies that license the Jobvite app and get their employees to install and use it may be able to reduce recruitment costs and find top talent by making it easier for employees to recommend openings to friends. This can increase the volume of employee-referred applicants, which recruiters generally find to be the applicants with the highest potential.
News App shows the astonishing potential of Facebook’s Open Graph. On Friday the Guardian launched a new app through Facebook's open graph, allowing for a completely socialised experience of reading the news and sharing news with friends.
News of this might not be so much on its own, especially when you compare it to the Washington Post's newly launched social reader, that also takes advantage of the Open Graph on Facebook. But by looking at the app a little more closely, you can see the true potential of Facebook's Open Graph and what it mean for brands that choose to make the most of the functionality available. Huge growth One thing that you can't look past is the huge userbase that The Guardian has built up, despite only having launched on Friday and also being a UK-focused paper. They have close to 198,00 users already, despite very little advertising by the paper : The Guardian på Facebook.
Yahoo Hooks Up With Facebook for Socially Curated News. Yahoo is betting the farm on Facebook with the launch of a completely new and social way to consume news.
The new Yahoo News feature, whose release coincides with the launch of the new Facebook Open Graph, is an attempt to infuse social into the news curation and discovery process. “Yahoo has always had amazing content and amazing editorial ability,” Yahoo Director of Product Management Jonathan Katzman says. Facebook's 'flurry of announcements': 8 highlights. Facebook's Open Graph Is New Attack on Privacy. Why Facebook’s Frictionless Sharing Is the Future. Facebook’s recent launch of what Chief Executive Officer Mark Zuckerberg calls “frictionless sharing”—in which apps from services like Spotify and publishers like the Washington Post (WPO)can post a user’s activity to their wall, without asking for permission for every item—has caused a lot of controversy over whether the feature is a worthwhile addition or a massive invasion of privacy.
Consumer advocacy groups such as the Electronic Privacy Information Center are arguing the latter, and have even asked the government to step in, while some users have deleted their Facebook accounts in protest. But there’s an argument to be made that Facebook isn’t forcing anyone to share; it’s simply adapting to the increasingly social way that we are living our lives online. Facebook Is Expected to Unveil Media-Sharing Service. This week, according to numerous media and technology executives, Facebook will unveil a media platform that will allow people to easily share their favorite music, television shows and movies, effectively making the basic profile page a primary entertainment hub.
Facebook, which has more than 750 million users, has not revealed its plans, but the company is widely expected to announce the service at its F8 developers’ conference in San Francisco on Thursday. By putting them in front of millions of users, Facebook’s new platform could introduce the music services to vast new audiences. WSJ Social, For a World Where Facebook Is the New Internet. Why journalists should think twice about Facebook. Facebook's journalism panel: O'Brien, Milian, Zaleski, McClure (photo by George Kelly) At Facebook last Wednesday night, a panel of four journalists — Laura McClure of Mother Jones, Katharine Zaleski of the Washington Post, Chris O’Brien of the San Jose Mercury News, and CNN tech writer Mark Milian — talked about how they use Facebook as a tool for journalism.
What they said was smart. I’d probably do most of the same things were I in their shoes. With WSJ Social, the Wall Street Journal is rethinking distribution of its content…on Facebook. The most recent stats could be, for news outfits, pretty grim: Americans spend 22.5 percent of their time online visiting social networks and blogs, and only 2.6 percent of their time learning about current events.
And among the social sites, of course, none is more time-consuming than Facebook: In May alone, the site sucked up over 53 billion minutes of Americans’ time. For media organizations, the takeaway is clear: “You can’t rely on users coming to you anymore,” says Maya Baratz, head of new products at the Wall Street Journal. With that in mind, today the Journal is launching a product that, it’s betting, will allow it to come to its users: WSJ Social, a Facebook application. Within the app, users have the ability to subscribe to different streams of content, curated both by fellow users and by the paper itself.
(All Journal content that’s shared — or Liked — by a user within the app will also be pushed to that user’s main Facebook profile newsfeed.) The Washington Post Social Reader. A First Look at Social Reader, WaPo’s New Facebook App | Epicenter Facebook and the Washington Post Company introduced a new social news reading application at Facebook’s f8 developer conference on Thursday, aiming to change the way users interact with online news content.
Wired.com had a chance to use the app before its wide release. Dubbed Washington Post Social Reader, the app allows users to read and share news articles from partner media outlets within the Facebook ecosystem itself. That means that when using the app, you won’t have to follow shared links out to other web sites to access content; all of it can be read on Facebook. After accessing the application and signing off on the usual series of permissions requests, you’re directed to your “front page,” essentially a news feed of the latest articles to appear from content partners. Facebook iPad App to Launch at Apple’s iPhone 5 Event [EXCLUSIVE] UPDATE: Facebook's iPad App has arrived. Facebook will launch its long-awaited iPad app at Apple's iPhone 5 launch event on Oct. 4, Mashable has learned.
In addition to the iPad app, Facebook is also expected to release a revamped version of its iPhone app and may unveil an HTML5-based mobile app marketplace. Facebook links with publishers to make news super social. Memo to media: A Facebook app is not innovation. There’s been a lot of attention paid recently to the new “social reading” apps that were launched by a number of publishers and content companies — including The Washington Post and The Guardian — at Facebook’s f8 developer conference. Some of that has focused on the “frictionless sharing” that these apps enable, where all of a reader’s activity from the app is shared through the social network, and we’ve pointed out the risks of putting so many eggs into a basket controlled by a large platform owner. But there’s another aspect of these launches that’s troubling, and that’s the pride so many publishers seem to take in having produced a Facebook app, as though it’s the pinnacle of media innovation.
Don’t get me wrong; obviously, creating a nice-looking Facebook app the way The Guardian has takes some skill, and I’m not demeaning that ability by any means. (I don’t like the look of the Washington Post or Wall Street Journal apps as much, but that might just be a personal preference.)