GeniusRocket: The First Curated Crowdsourcing Company | Welcome to the New GeniusRocket. Crowdsourcing. Wired 14.06: The Rise of Crowdsourcing. Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.
By Jeff HowePage 1 of 4 next » 1. The Professional Story Tools Story Images Click thumbnails for full-size image: Claudia Menashe needed pictures of sick people. In October 2004, she ran across a stock photo collection by Mark Harmel, a freelance photographer living in Manhattan Beach, California. The National Health Museum has grand plans to occupy a spot on the National Mall in Washington by 2012, but for now it’s a fledgling institution with little money. After several weeks of back-and-forth, Menashe emailed Harmel to say that, regretfully, the deal was off. iStockphoto, which grew out of a free image-sharing exchange used by a group of graphic designers, had undercut Harmel by more than 99 percent. He can’t, of course.
It took a while for Harmel to recognize what was happening. Crowdsourcing. Crowdsourcing is a sourcing model in which individuals or organizations obtain goods and services. These services include ideas and finances, from a large, relatively open and often rapidly-evolving group of internet users; it divides work between participants to achieve a cumulative result.
The word crowdsourcing itself is a portmanteau of crowd and outsourcing, and was coined in 2005.[1][2][3][4] As a mode of sourcing, crowdsourcing existed prior to the digital age (i.e. "offline").[5] There are major differences between crowdsourcing and outsourcing. Some forms of crowdsourcing, such as in "idea competitions" or "innovation contests" provide ways for organizations to learn beyond the "base of minds" provided by their employees (e.g.
Definitions[edit] The term "crowdsourcing" was coined in 2005 by Jeff Howe and Mark Robinson, editors at Wired, to describe how businesses were using the Internet to "outsource work to the crowd",[1] which quickly led to the portmanteau "crowdsourcing. " Co: collective. Victors & Spoils.