
Communication
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It's come to this: Ad agencies, in a push to get hip with the kids, lower their price points, and produce better ideas, seem to be piling onto the crowdsourcing bandwagon. But can crowdsourcing produce anything more than mediocre work? Evangelists for the trend say that crowdsourcing opens the competitive field, to talent that would otherwise go overlooked. Typically, you offer a prize, open the gates, and let the best idea win. You get more ideas, so some of them are bound to be good, right? The list of ad agencies trying their hand at this is growing: As The Times reports , Bartle Bogle Hegarty of London is teaming with TalentHouse ; some Crispin alums started Victors and Spoils ; there's also Crowdspring and Genius Rocket .
Crowdsourcing: A One-Way Ticket to Blah | Fast Company
'Crowdsourcing' gets companies cheap help online - USATODAY.com
SAN FRANCISCO — Penny-pinching companies are hiring specialists to plumb the vast resources of the Web in search of cheap expert help. The concept, called "crowdsourcing," is gaining momentum among businesses, non-profits and individuals who are getting work done at a fraction of the normal cost. And with more people online with ultrafast Internet connections, companies have a vast database of experts to choose from. Why pay an ad agency or employees millions of dollars, the reasoning goes, if you can offer a prize and tap the talents of experts and amateurs worldwide?GeniusRocket: The First Curated Crowdsourcing Company | Welcome to the New GeniusRocket
For Creators Brands worldwide are looking for creativity just like yours. Whether it's film, animation, motion graphics or design, GeniusRocket will match your talents with their needs.The blowback from President Obama's interactive town hall has been intense and widespread . In dismissing a legitimate policy issue the President seems to have shown an uncharacteristic degree of political tone deafness.
Crowdsourcing
Remember outsourcing? Sending jobs to India and China is so 2003.
Wired 14.06: The Rise of Crowdsourcing
Crowdsourcing is a distributed problem-solving and production process that involves outsourcing tasks to a network of people, also known as the crowd.

