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There is more to web design that meets the eye, but honestly, would you not like it to be a little creative, too? Content and substance definitely are important, however let us not forget the importance of creative web designs in getting and retaining readership. Many people never thought that great content and great web design are possible together. Well, it is more than possible now. The world wide web has definitely turned into a more colorful and exciting virtual world to surf, what with unique designs that just get better and better as time passes by.