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Three More SEO Metrics to Monitor. Any digital marketing agency will advise you to track different metrics in order to measure how effective your internet marketing efforts are.

Any digital marketing agency will advise you to track different metrics in order to measure how effective your internet marketing efforts are. You’re probably already familiar with a few important ones like search traffic by keywords, backlinks and the like, but you may be overlooking some. – mylocalmarketing

You’re probably already familiar with a few important ones like search traffic by keywords, backlinks and the like, but you may be overlooking some.

Three More SEO Metrics to Monitor

If you want a campaign to more successful, it helps to cover all the bases. Here are three more SEO metrics you should also monitor. 1. Time On-Page How long does the average consumer spend on your page before they decide to move along? 2. The Importance of Long-Tail Keywords in SEO. Long-tail keywords are phrases that can have a dramatic impact upon inbound hits thanks to their very specific nature.

The Importance of Long-Tail Keywords in SEO

One of the primary benefits of these keywords is that they are more likely to be used when a client is close to making a purchase or committing to a service. In other words, those who are very interested in an item are more likely to use an extremely specific phrase. Businesses that utilise these highly specific terms are more likely to land at the top of a list on a search engine results page. Beating Out the Competition We should also understand that in terms of SEO, long-tail keywords can dramatically reduce competition from third-party suppliers. As the business is likely to rank lower, potential customers may instead choose the top websites.

What Makes Social Media So Powerful. SEO Personalisation is Your Next Big Business Step. Not long ago, when somebody used a search engine, he is going to receive the same results as everybody else using the same keywords he’s using.

Not long ago, when somebody used a search engine, he is going to receive the same results as everybody else using the same keywords he’s using. Today, each person using the same keywords will have different results depending on where they are, what they like, and who they know. This is because SEO has become a more personalised experience. – mylocalmarketing

Today, each person using the same keywords will have different results depending on where they are, what they like, and who they know.

SEO Personalisation is Your Next Big Business Step

Branding Through Search Engine Optimisation. SEO in 2016: Important Concerns for Businesses. This year could certainly prove to be a watershed year for companies able to stay ahead of the fluid SEO curve.

SEO in 2016: Important Concerns for Businesses

With this in mind, there are three areas your business should look upon. Visual Content is King Consumers are now very visual and thus, they are also more discerning in terms of products and services than in the past. 2016: A Post-Digital Marketing World?

There has been a very interesting observation emerging in recent months. Some analysts are dubbing 2016 the year that will see an end to dedicated digital marketing strategies (1). Of course, this defies most conventional ways of thinking. – mylocalmarketing

Improve Communication with Social Media Marketing. With so many people on social media, it would be remiss if you did not come up with a way to capitalise on it.

Improve Communication with Social Media Marketing

Before you can develop a social media strategy, have clear goals of why you are doing it. One potential objective of using social media for marketing is improving communications and interaction.Reach Across Demographics Firstly, social networks are popular communication tools across all demographics. Most people use Facebook and Twitter for micro-blogging and Linkedin for business networking. Simple SEO Techniques for Small Businesses. When it comes to SEO, making sure your small business can compete against the giants is essential.

Simple SEO Techniques for Small Businesses

Whether your business is well established or yet to begin, there are some SEO techniques you can implement for success. Establish Your SEO Niche In the early days, establishing an SEO niche will see you rocket through the search engine results faster. For example, if you're a painter and decorator, try focusing on kitchen decorations for swifter results. Once you build a name for yourself, you'll be known for the other aspects of your business too.

The Top 2016 Digital Marketing Trends. Why Local Marketing Will Make Your Business Shine. Improvement through marketing No matter how successful your business is, it can always be one step better.

Why Local Marketing Will Make Your Business Shine

Embracing Social Media Marketing in 2016. With a population of over 442,000 residents, Bristol is a very important marketplace within the United Kingdom.

With a population of over 442,000 residents, Bristol is a very important marketplace within the United Kingdom. It therefore makes a great deal of sense that social media marketing should play an important role within the online campaign of any business. – mylocalmarketing

It therefore makes a great deal of sense that social media marketing should play an important role within the online campaign of any business.

Embracing Social Media Marketing in 2016

What are some of the benefits that such an approach will offer? Real-Time Data. Why You Need Social Media in SEO. With the significance the Internet has gained in our everyday lives, it’s easy to see why social media marketing is becoming one of the most popular ways for a business to attract new customers and boost their revenue.

Why You Need Social Media in SEO

The most up-do-date marketers now invest huge chunks of their time to relationship building with customers, be that through conversations on social media platforms or a solid content marketing plan. Here are a few of the benefits social media marketing can offer your company. One of the major advantages is that communication with your customer base is instantaneous. Why Local SEO Is Important. The introduction of Google’s Pigeon algorithm update last year has made local SEO even more important.

The introduction of Google’s Pigeon algorithm update last year has made local SEO even more important. – mylocalmarketing

But are there real, tangible merits to investing in local SEO in the first place?

Why Local SEO Is Important

As a matter of fact, there are, and here are just a few of them. It’s All About Mobile An estimated 60 percent of all searches made on Google are done using mobile devices, which means that people searching for a business are on the move, within the target area, and actively looking for an establishment to do business with. Local SEO helps companies take advantage of this situation so that they could easily be found. Up and Coming: Expert Digital Marketers in Bristol.

As the European Green Capital 2015, it’s also a hive of sustainable modern industry, and it’s the perfect place to make the most of local talent when it comes to the media and digital marketing arena. – mylocalmarketing

Why Social Media Marketing Is a Huge Opportunity! Social media is hugely overlooked by a large percentage of small businesses. This presents a huge opportunity for savvy business owners looking to gain an advantage in their market. Firstly, most companies are leaving profits on the table by neglecting social media as a channel for getting their message in front of more eyeballs. In fact, it is currently estimated that almost 50 percent of small businesses are not active on social media channels, such as Facebook and Twitter. This means you can gain an edge simply by participating, and it also lets you know that the competition is unlikely to be as fierce in other channels, such as Pay Per Click and Search Engine Optimisation. Renewed Significance of SEO. Entrepreneur contributor Anand Srinivasan provides some good advice to help optimise websites for search engine discovery.

When creating internet marketing campaigns, it is important to incorporate good SEO or search engine optimization practices. By doing this step, businesses make it easier for clients to discover them when searching online. – mylocalmarketing

He reminds readers that back links from neighbourhood organizations are an excellent way to build local SEO. If you are a company in Bristol who supports the Bristol Library, your site may show up via the library site using back links. If you donated time or money to the Library, and they acknowledged it online, you might find that your own site rises in search ranks by proxy. Though the Library site may be far stronger on the list, words about your business could lead searchers to your company via those higher overall search ranks. On Text Promo Messages.

Text messaging is still relevant in the age of smartphones. Some people prefer sending messages to someone in order to reduce costs from voice calls. – mylocalmarketing

Why Businesses Need to Have a Facebook Page. Facebook is a great way to connect with family and friends. For businesses, it’s a great way to connect with their customers and potential customers. Common SEO Mistakes to Avoid. While it’s undeniable that search engine optimization is continually changing and developing for the better, some business websites still commit these common mistakes that are detrimental to their SEO campaign.

Ultimately, these mistakes can be categorized into three, and red flags should be raised if you website is guilty of at least one of them. Posting Duplicate Content Publishing the exact same content on every page in your website can greatly affect your site’s search engine results page ranking. Although it’s generally fine to use blocks of content that repeat from page to page, such as calls to action and forms, you should ensure that the bulk of the page is unique. To know if your website contains duplicate content, you can use Google’s Webmaster Tools to detect duplicate page titles and the like. Keyword Over-Optimization. LimeLight Online Marketing — Google’s Rules: Why the Need to Conform?

Liked & Linked: Social Media Marketing Done Right. There is no doubting the global influence social media commands; many of the world’s trends have been dictated by entire communities in Facebook, Twitter, Instagram, and the like.

There is no doubting the global influence social media commands; many of the world’s trends have been dictated by entire communities in Facebook, Twitter, Instagram, and the like. So influential are these networks that businesses want in on the action as well. – mylocalmarketing

So influential are these networks that businesses want in on the action as well.