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How Twitter Users Changed in 2010 [CHARTS] Twitter signed on more than 100 million new users in 2010. As they get acclimated to the information network, significant changes in usage are bound to take place. That's exactly what social media monitoring company Sysomos found when comparing Twitter usage in 2010 to 2009. What stands out the most is that more Twitter users have much higher follower and following counts. Twenty-one percent of Twitter users now follow more than 100 people — that's up from 7% last year — and 16% now have more than 100 followers, according to Sysomos, which looked at over a billion tweets from 20 million users in 2010 and compared them against data gathered in 2009.

Twitter users in 2010 were much more likely to provide a bio (69%), detailed name (73%), location (82%) and website URL (44%) as part of their public profiles. Sysomos also found that 80.6% of Twitter users have made fewer than 500 tweets, which likely points to the relative newbie status of the average Twitter user. Twitter Growth. Twitter Reveals the 10 Most Retweeted Tweets of 2010. Twitter Solicits Interest For The “Most Engaging Innovative Ads On The Web” As noted earlier by The Next Web and ReadWriteWeb, Twitter has just launched an updated guide for businesses for organizations interested in exploring how to make the most of the micro-sharing service.

Coincidentally, the @TwitterBusiness account hasn’t made followers aware of the changes yet – in fact, it’s been about a week since there’s been a tweet from the account. Update: from the Twitter blog: It’s Business Time (and @TwitterBusiness is awake again!) The expanded business guide includes a section that helps companies start advertising on Twitter, inviting advertisers on a “journey with the most engaging innovative ads on the web”. I’m not so convinced about the innovativeness of the whole thing, but Twitter does an excellent job at explaining how they plan to make money through advertising (Promoted Tweets, Promoted Trends and Promoted Accounts).

It’s anything but self-serve, like Google AdWords, but it’s a start. Twitter valorisé à 3,7 milliards de dollars. How much did ads affect Twitter's 2010 trends? | The Social. Twitter just released a year-end list of top trends for 2010, much as search engines like Google and Bing release their top queries . But it's a little different here. Given Twitter's status as a chattery network of rapid-fire conversations, both breaking news stories and pop culture--including, notably, pop-culture phenomena with small, devoted cult followings--dominate the list. Twitter's algorithm for calculating top trends favors "novelty over popularity," meaning that a sudden, unexpected spike from the death of a C-list celebrity may ultimately outrank an ongoing major news story on Twitter's year-end list. But in the rankings, there is also insight into Twitter's own strategy and how some of the products and partnerships it has developed can affect--if not completely alter--conversations across the service.

Of course, the majority of entries on Twitter's Hindsight rankings were what you'd expect them to be--news events that sparked discussion on a broad, global scale.