L'Internet sur mobile séduit de plus en plus de Français. Shazam (Sort Of) Hits 100M User Mark, Targets Living Room For Growth. Music recognition and discovery service Shazam has reached somewhat of a milestone today: growing its user base to 100 million, of which 25 million users were added in the past six months. At first glance that sounds pretty impressive, though not entirely surprising. Back in May we reported that the ten-year old London-based ‘startup’ had grown its user base from 50 million to 75 million members in the previous six months, and that its service had identified more than one billion songs to date. Shazam CEO Andrew Fisher predicted at the time that the company would hit the 100 million member mark by the end of this year and today he was sort-of proved right.
However, these aren’t necessarily active users just those that have tried the app. So take that as you may. Shazam’s next line of attack, however, is to get users interacting with television programmes and advertising using the same recognition technology that originally targeted just music. Sur mobile, des jeux gratuits peuvent coûter cher. Why businesses must get smart with mobile. Smartphone adoption in leading European markets, including the UK, has now topped 60 million, and predictions forcast that by 2013 Smartphones will overtake PCs as the dominant web access service. This burgeoning market presents huge opportunities for businesses to maintain contact with consumers 24/7 and influence purchase decisions in ways never before thought possible.
Richard Baker, managing director, Sequence explains how and why businesses should take advantage of this. Prior to Smartphones, mobile advertising was limited to opt-in mobile messaging and small ad banners, which were often difficult for the mobile user to read or be impressed by. The advent of Smartphones and our growing dependency on them creates opportunities for companies to exploit, and as a result, clever brands are increasingly shifting focus from hard sell, (SMS, banner adverts) to engagement.
The challenge for businesses is how they initiate these relationships. AlloCiné pour iPhone : la 2e appli la plus téléchargée en 2010 ! Le classement Apple vient de tomber : AlloCiné se classe en 2e position des applications iphone les plus téléchargées en France, derrière Facebook. AlloCiné dans (presque) toutes les poches. Avec plus de 1 600 000 téléchargements depuis son lancement en février dernier, l'application AlloCiné se place en deuxième position des applis iphone les plus téléchargées en France cette année, selon un classement publié par Apple. Séances et horaires (géolocalisés), bandes-annonces, émissions, news... : chaque jour, plus de 100 000 personnes utilisent les services de cette appli gratuite, dont la prochaine version proposera le multi-tâches (janvier 2011) ainsi que l'achat de places et les séries-télé (fin février 2011).
En attendant, une application pour IPad sera lancée... dès la semaine prochaine. Tout sur l'appli Iphone AlloCiné Les applications mobiles AlloCiné Classement des applications Iphone les plus téléchargées en 2010 1- Facebook 2- AlloCiné 3- Pages Jaunes 4- Windows Live Messenger 5- Shazam.