background preloader

Etude Marché Mobile

Facebook Twitter

iPhone the Q4 smartphone champ says Kantar as Android deserters grow. Apple’s iOS clung to the top-spot for smartphone platform share in the US in Q4 2012, new research suggests, maintaining more than half of the market, though the gap between AT&T and Verizon sales has narrowed. iPhones made up 51.2-percent of the US smartphone sales, Kantar World Panel claims, while Android dropped a little to 44.2-percent, a fall of just 0.6-percent year-on-year. In comparison, Apple saw growth during the period, rising from 44.9-percent of the same market back in 2011. Windows Phone grew slightly, from 2.2-percent to 2.6-percent, but according to the research firm’s figures, RIM was the biggest marketshare loser, its BlackBerry platform dwindling from 6.1-percent in 2011, to just 1.1-percent in 2012.

As for share by carrier, AT&T maintains the top-spot for smartphone sales, though only just, with 33.3-percent of the market. Verizon has closed the gap, however, being just 1.3 points behind. Together, the two carriers represent the lion’s share of smartphone sales. As Demand For Tablets, Smartphones And Connected Screens Soars, Pure Play Devices Under Threat, Says Accenture. Attention dumbphones, point-and-shoot cameras and music players: sorry to tell you this, but it looks like your days may be numbered. According to a new survey out from Accenture (embedded below and released to coincide with the CES show), consumers are moving away from buying “single-use” devices and opting instead for those that offer the ability to do many things, with smartphones (at 41% of respondents), PCs (36%), HDTVs (33%) and tablets (23%) topping the list of items consumers are most likely to buy in 2013, as gadget spending is projected to reach $1.1 trillion.

It’s a familiar story to those of us who write about the tech industry and trends in smartphones and tablets, but Accenture’s research, covering 11,000 consumers worldwide, shows that this is more than just the musings of analysts, and a global trend fuelled by the rise of superphones and tablets. There are a few exceptions. This is how the list of “increasing purchases” looks right now: Mobile dominates new game sector investments in Q1 | GamesBeat.

Mobile games have come to dominate investment in new game companies, according to a report compiled by investment bank Digi-Capital on first-quarter investments. Digital games (or “connected games,” as Digi-Capital calls them) continue to grow as a category in both mobile and online, with the highest rate of investment happening in high-engagement mobile and tablet games. Mobile and tablet accounted for more than 80 percent of value of game industry investments. Above: Q1 game investments are mostly in mobile Image Credit: Digi-Capital “The top line is that there is a significant connected games investment gap, despite strong underlying growth, exits, and returns,” said Tim Merel, managing director at Digi-Capital, which tracks the game market and handles investment banking for the sector. “It’s something we’re looking at very closely. Rumors of big investments are circulating.

Overall, despite the decline in console game sales, Merel is optimistic for the overall sector. Profiling the Facebook gamer: Who’s buying what and how often? (infographic) | GamesBeat. Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif. Request an invitation. Gaming studio Arkadium has released its latest research findings regarding the behavior of social game purchases on Facebook. Its latest infographic rounds up all of the data and details the who, what, when, where, and why as it relates to players spending money on microtransactions. “[Our] research uncovered some interesting data,” an Arkadium representative wrote in an email to GamesBeat, “that provides an insightful look at the items Facebook gamers are likely to purchase, the genre of games that are most likely to monetize, and a greater understanding of the profile of the monetizing social gamer.”

Highlights of the research include: Here is Arkadium’s infographic (click for a full-size image): Don't let cyber attacks kill your game! Android accroît son avance aux Etats-Unis. L’OS mobile de Google a dépassé iOS depuis déjà un certain temps aux Etats-Unis et dans le monde. Selon la dernière étude parue sur les parts de marché aux USA, Android accroît même son avance sur ses concurrents. Cette année, Android atteint 51,3% de parts de marché sur le dernier trimestre , alors que ce chiffre n’était que de 45,4% l’an passé sur la même période. A l’inverse, iOS est passé de 47% à 43,5 % dans le même temps. Plus bas dans le classement, Microsoft fait une belle opération en doublant les parts de marché des Windows Phone avec 4,1 % des ventes, alors que BlackBerry est sûr le point de disparaître.

Latest Smartphone Market Stats. Some interesting new statistics have just been released on the state of the mobile landscape in the US, as shared by Time . These statistics don’t always reflect the Australian market, but do sometimes take a number of months to flow through. Below are some summary graphs I’ve compiled of the key areas to look at: The two big areas that stick out to me are the revenue being generated from mobile apps, and the much higher use of iOS in enterprise. It’s impossible to say just why Android users, who account for 53% of the mobile market, and 50% of all total app downloads, only account for a tiny 20% of app revenue. One reason could be that many Android users are running cheap handsets, which have flooded the market and indeed helped boost the popularity of Android. Personally, I always favour free apps if possible (I currently have 243 on my iPhone,) but will definitely purchase an app if it has some great reviews, or looks like I would use it more than once.

HTC has sold around 5M One phones since launch, says exec. One of the great misfortunes of the gadget world is that, all too often, the best devices don’t end up being the best-sellers. HTC knows this reality well. Like fellow smartphone laggard Nokia, the company is really good at making nice phones that not too many people are interested in buying. This is especially true for the HTC One, a device that, despite being quite, nice, is also probably doomed to languish in obscurity . Or is it? According to an HTC executive, the company has sold five million of its latest device since its launch in March. ”Orders are pretty good so far and are still more than what we can supply,” the unnamed exec told The Wall Street Journal . While five million in sales sounds promising, there are a few things to keep in mind here. Another ongoing, more pressing issue relates to the One’s parts. Photo: Devindra Hardawar/VentureBeat. Samsung Galaxy S4 hits 10M sold in first month, selling ’4 units per second’

Samsung’s hottest new baby just set the mark for the fast-selling smartphone in company history. Sales of the Korean company’s Galaxy S4 hit 10 million in less than one month after launch — a level that the Galaxy S III took 50 days to reach and the Galaxy S II took five months to reach. In other words, the giant that sold almost 400 million phones last year is getting bigger.

And faster. There’s a reason Samsung gobbles up 95 percent of the profits in the Android device market. It knows how to produce, market, distribute, and sell phones and tablets in massive numbers. And, it doesn’t rest on its laurels. The company also announced today that it would soon be introducing more color variations. Meanwhile, five and a half months after the introduction of the iPhone 5, Apple is still not offering varying color options , although this are rumored to be in the product pipeline, probably for a fall release. One caveat on the numbers: Samsung typically counts shipped units as sold units. Better Smartphone Comeback Play: BlackBerry or Nokia ? | Nokia Accessories | News | Videos | Reviews | Everything Nokia. Let’s face it: The smartphone revolution hasn’t been kind to every company that’s been trying to make it out there. In recent years, the headlines have been dominated by Apple ( NASDAQ: AAPL ) and Google ( NASDAQ: GOOG ) for having the smartphone market locked down.

Naturally, this incredible success came at the expense of other companies, having seen their fortunes dissipate in recent times. Back in the day, it was Nokia ( NYSE: NOK ) that ruled the smartphone world with its Symbian mobile operating system, but once the iPhone caught the consumer’s eye, everything started to change. Source: Gartner. Enterprise-entrenched BlackBerry ( NASDAQ: BBRY ) largely held its own in terms of market share until 2010, when enterprises began reducing their dependence on the company’s enterprise-oriented solutions.

Although BlackBerry and Nokia have experienced their share of hardships in recent years, both come with an arsenal of new offerings hoping to change their statuses in the smartphone world. Le HTC One est disponible en France (màj) Android and iOS Combine for 92.3% of All Smartphone Operating System Shipments in the First Quarter While Windows Phone Leapfrogs BlackBerry, According to IDC - prUS24108913. Android and iOS Combine for 92.3% of All Smartphone Operating System Shipments in the First Quarter While Windows Phone Leapfrogs BlackBerry, According to IDC 16 May 2013 FRAMINGHAM, Mass. May 16, 2013 – Android and iOS, the number one and number two ranked smartphone operating systems (OS) worldwide, combined for 92.3% of all smartphone shipments during the first quarter of 2013 (1Q13) as Windows Phone crept past BlackBerry for 3rd place.

According to the International Data Corporation ( IDC ) Worldwide Quarterly Mobile Phone Tracker , Android smartphone vendors and Apple shipped a total of 199.5 million units worldwide during 1Q13, up 59.1% from the 125.4 million units shipped during 1Q12. "Underpinning the worldwide smartphone market is the constantly shifting operating system landscape," noted Ramon Llamas , research manager with IDC's Mobile Phone team. Smartphone Operating System Highlights Symbian recorded the largest year-over-year decline compared to any other operating system.

Windows Phone overtakes BlackBerry, now third-largest OS in the world. Nokia accounts for 79 per cent of Windows Phone sales as Korean giant Samsung and Taiwan's HTC seem to have lost interest in the operating system. Windows Phone has, for the first time, overtaken BlackBerry to become the third-largest operating system for smartphones in the world, latest data from the International Data Corporation (IDC) show.

Google's Android and Apple's iOS remain the largest and second-largest smartphone operating systems worldwide and together accounted for 92.3 per cent of all shipments in the January-to-March quarter of 2013. Shipments of smartphones powered by Android and iOS jumped 59.1 per cent in the three months through March to 199.5 million units from 125.4 million units a year earlier. Ramon Llamas, Research Manager with IDC's Mobile Phone team, said in a statement a closer look showed the demand for alternatives.

According to IDC, Samsung commands a 41.1 per cent market share in sales of Android-based smartphones. Apple vs Android: debate continues as iOS proves more lucrative. The shift to mobility has certainly hurt the ability to pick clear winners and losers. In the era of beige-box PCs, bean-counters could glance at market share data. But growth of smartphones and apps shattered such easy measurements The battle between Apple’s iOS and Google’s Android is more of an optical illusion where the “winner” can triumph in terms of market share, but lose when it comes to revenue. Still, people want clear winners and losers and Time magazine is just the latest to answer the call. According to the magazine’s website, the winner is – well, that really depends… After sorting through an avalanche of graphs and pie charts, Time’s Harry McKracken admits there is no definite objective answer.

“Android if you’re talking about market share; iOS if you mean financial success,” he writes. That conclusion was reinforced by new figures showing the number of Android-based apps are growing, but the Google Play market place revenue remains woefully behind Apple’s App Store.