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The question we ask ourself every day when managing Facebook pages for clients is how often should we send messages to our fans newsfeeds through Facebook pages? Should we post them weekly? Daily? Or even more then that? To answer this we used our Socialbakers Engagement Analytics PRO platform to see how other different Facebook pages do it.
How often should you post on your Facebook pages?
Classement Des Pages Facebook De Marques Ayant Le Plus De Fans En France – Fév 2011
Bonjour! Si vous visitez Emarketinglicious pour la 1ère fois, abonnez-vous à notre flux RSS pour recevoir nos dernières actualités. Le présent classement de Pages Facebook portent sur des marques ayant une Page entreprise, produit ou service. J’ai exclu des résultats les Pages globales de marques françaises qui étaient rédigées totalement en anglais (Chanel) ou dont la proportion fans étrangers / fans français était déséquilibrée au profit des fans étrangers (Hermès). Les données proviennent de SocialBakers , un portail spécialisé sur Facebook. Vous pouvez retrouver la description de leur méthodologie pour établir leur classement ici .
Marketing sur Facebook : le bon moment pour publier
Facebook, Twitter et les autres réseaux sociaux ont changé l’approche du marketing moderne. Toute personne travaillant dans le monde des médias sociaux se doit d’être actif sur Facebook. Mais de nombreuses questions demeurent encore. Quand faut-il publier ?
When Are Facebook Users Most Active? [STUDY]
We know that users are spending increasing amounts of time online on social networks like Facebook , but when exactly are users the most active? Social media management company Vitrue just released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands. For the study , Vitrue analyzed Facebook post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams — more than 1.64 million posts and 7.56 million comments in all. Shares and "likes" were not included in the study. Here are some of the big takeaways: The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m.
If you're looking to boost engagement on your brand's Facebook Page , a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients' Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content. "While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow . And so, brands must adapt to their consumers' schedules in order to optimize their engagement. Here are the findings , along with tips about when and how to make the most of a Facebook post.
HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS]