What Every Web Designer Must Know About SEO. SEO (Search Engine Optimization) is a bit of a touchy subject in the web design community.
We’ve all seen it happen.. You design a beautiful and perfect website for your client only to have them complain a month later that they are not receiving any traffic. You explain to them that you are a web designer and that web traffic falls under the realm of SEO. IMS Minneapolis 2010 - SEO Best Practices. At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals: Alex Bennert – Chief Search Strategist at The Wall Street JournalBrian Kleisner – Search Engine Marketing Manager for FindLawBill Leake – CEO of Apogee Results The focus of the panel was on search engine optimization best practices, and panelists discussed everything from leveraging web analytics for decision making to how to scale efforts and many topics in between.
Following is a summary of each presenter’s top points: Alex Bennert – Chief Search Strategist at The Wall Street Journal Alex spoke on the important of using data to make decisions, including leveraging sources such as Google webmaster tools. Search Engine Optimization Step-by-Step - a Walkthrough of Search Engine Optimization.