How Mega Charity Events Harness the Power of Social Media. Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. For the past couple of years, the social web has witnessed mega charity events like Twestival, 12 for 12k, Tweetsgiving and CrisisCamps. These events harness the long tail, taking thousands of participants across cities and continents to achieve amazing results. Twestival alone has raised more than $1.2 million. What these mega events have done is build movements across social network clouds. In doing so, they've demonstrated fantastic principles for grassroots-based cause efforts. The following five pointers for non-profits were based on interviews with Amanda Rose (Twestival), Susan Murphy (12 for 12k), Stacey Monk (Tweetsgiving), and Andy Carvin (CrisisCamp). 1.
Each of the four event organizers felt their uniqueness could be tied back to how they empowered people. "Our goal was pretty reasonable. 2. 3. 4. 5. Where social media meets cause marketing | SmartBlog On Social M. Nonprofit Tech 2.0. Sticky Notes: HopeLab's Blog. Beth's Blog: How Nonprofit Organizations Can Use Social Media to. Midcourse Corrections. Social media and inbound marketing for non-profits - by John Hay. Social Media Strategy for Nonprofits and Businesses. Katya's Non-Profit Marketing Blog. News | NTEN: The Nonprofit Technology Network. Social Impact Blog | Weber Shandwick Social Impact is a global a. PHILANTHROPY 2173.
Cause marketing for nonprofits.