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When I wrote about creating a standardized web site development workflow I mentioned how the development of the creative brief is a key part of the initial concept phase of a web project. Consequently, I thought it might be useful to go into more detail about what a web site creative brief looks like and how we use it. A creative brief is a short (one or two pages), high-level document that clearly outlines the important elements of the web site - including objectives, target audiences, requirements, and so on. Here's a more general definition of a creative brief that summarizes its purpose quite well:
How to Write a Web Site Creative Brief