On studying the creative process and the creative individual to understand creativity Creativity is the process of generating novel ideas and is the basic force for all inventions.
Even those of us not in explicitly creative fields must come up with new ideas and insights in order to move ahead. How can we shake up our thinking patterns? Creativity has been pegged to conducive environments, perfect collaborators, personality traits, serendipity, and even spiritual muses .
Creativity refers to the phenomenon whereby something new is created which has some kind of subjective value (such as a joke, a literary work, a painting or musical composition, a solution, an invention etc).