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Color Theory for Designers, Part 1: The Meaning of Color - Smashing Magazine. Color in design is very subjective.

Color Theory for Designers, Part 1: The Meaning of Color - Smashing Magazine

What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on.

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