background preloader

Web 2.0

Facebook Twitter

50 Free Social Media Tools You Can't Live Without. A couple years ago, Jay Baer wrote a great blog post called ‘The 39 social media tools I’ll use today’ which was an all-in-one toolkit for social media marketers (and still is).

50 Free Social Media Tools You Can't Live Without

A lot has changed in the two years since that post was published so here is a ’2012 remix’ featuring 50 (mostly free) tools you can use on a daily basis. Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource. So, let’s serve ‘em up! Listening / Research The foundations for any social media marketing activity start with listening and in-depth research, ranging from influencer identification to campaign planning.

General listening tools Best in class: – As far as ‘free’ options go, this is a solid as it gets.Alternatives: (discussion board specific), (a general listening dashboard) and (big data, big insights). Cool Infographics - Blog.


12 helpful books about social media. I am an avid reader, and many of my fellow social media practitioners ask for recommendations on the ones I think are the most helpful.

12 helpful books about social media

Here are some of the books I share with them: 1. “Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements” by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones One of my favorite books on marketing and social media, “Brains on Fire” offers original, practical, and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions to start your own authentic movement. Read this book, find the answers to those questions, and develop and harness a powerful, sustainable word-of-mouth movement for your brand. 2. The ultimate guide to branding and building your business in the era of the social Web, “Engage!” Brian Solis is one of my favorite thought leaders in the space and he never disappoints.


Report: Social media drives sales—especially when combined with PR. Will consumers spend more money when they’re exposed to a brand’s message on social media?

Report: Social media drives sales—especially when combined with PR

That’s the question Ogilvy PR’s social media practice, 360 Digital Influence, and analytics firm ChatThread sought to answer when they looked at the spending and consuming habits of 404 fast-food customers. How Social Digital Is Your Company? - David Armano.


Csuite. Gestionnaires. Légal. Tribus. SFF_7.pdf (Objet application/pdf) Politique. Futurists. B2B. Social Media: The Three Big Myths. Today, Facebook has more than half a billion active users; Twitter users send more than 140 million tweets per day; and other social media outlets boast millions more logging in every day.

Social Media: The Three Big Myths

That's an enormous marketing forum, and organizations of all types have invested a fortune into using social media to acquire customers. But does that approach actually work? Not in the way you might think.


Nuage. Ressources humaines. Smart Business, Social Business. 11681ENG.pdf (Objet application/pdf) Publicité. Futur. Securité. Podsafe music. Site web. Présentations d'intérêt. Droits d'auteur. Citations. Développeurs. Inspiration. 20 Social Media Business Trends in 2011. Événements et regroupements. Vidéo. Contenu. Shoutlet. Prévisions. Communautés de niche. Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’

Gestionnaires de communauté

Toute l'histoire des médias sociaux. Auto. ROI. Applications. Influentials On The Web Are People With The Power To Link. In the networked web era, influentials may not be people with a particularly connected temperament or Rolodex, or people who control and influence monopoly distribution channels (e.g. newspapers), but rather people who influence the network by leveraging the most powerful force on the web — the link.

Influentials On The Web Are People With The Power To Link

People like bloggers, top Diggers, power users, Facebook users who share lots of links, MySpace users who embed videos, Twitter users who post lots of URLs, or any social network user with links to lots of friends. This idea jives with a provocative article in Fast Company about a new disruptive Duncan Watts theory. After last year debunking the “wisdom of the crowds” using the theory of cumulative advantage, Watts is back, this time debunking the idea that there is a class of “influentials” who is more likely than others to spread ideas, trends, product endorsements, or anything else that can be spread virally.

Politiques d'entreprise 2.0

29 Essential Social Media Resources You May Have Missed. With school finally starting in earnest, we understand if you missed one or two of our essential resources from the past week or so. The 29 lists and reviews below will get you fully caught up on all things social. Our Social Media section takes a look at the next five years in the field, and breaks down the new Tech & Mobile can help you get around New York City, learn about tech's biggest names, or learn more about Apple's new app guidelines.

Mobile. Blogroll. Balado. Video. Comms internes. Outils. Compelling. Bestpractices. Etudes de cas. Analytique. SEO. Facebook Is Most Popular Social Network for All Ages; LinkedIn Is Second [STUDY] Of all the social networks, Facebook is the only one that knows no generational limits.

Facebook Is Most Popular Social Network for All Ages; LinkedIn Is Second [STUDY]

From grandparents to teenagers, Facebook — the largest of the social networks — attracts users of all ages. A recent study by Forrester found that of U.S. adults who use social networking sites, 96% of them are on Facebook. Ninety-eight percent of both the members of the Golden Generation (ages 67 and up) and Gen Z'ers (ages 18 to 22) who use social networking sites are on Facebook. And no age group dipped below the 95% mark.

Facebook beats the other social networking sites by a long-shot, too. Twitter, the third most used social network, is most popular among younger users, and membership drops off incrementally for older audiences. The youngest members are also likely to be the most active users of any of the social networks.


Réseaux. Vigie. Resources.