Web 2.0

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50 Free Social Media Tools You Can't Live Without

A couple years ago, Jay Baer wrote a great blog post called ‘The 39 social media tools I’ll use today’ which was an all-in-one toolkit for social media marketers (and still is). A lot has changed in the two years since that post was published so here is a ’2012 remix’ featuring 50 (mostly free) tools you can use on a daily basis.

http://thenextweb.com/socialmedia/2012/03/18/50-mostly-free-social-media-tools-you-cant-live-without-in-2012/

Cyberflâneurs

I am an avid reader, and many of my fellow social media practitioners ask for recommendations on the ones I think are the most helpful. Here are some of the books I share with them:

http://www.prdaily.com/Main/Articles/12_helpful_books_about_social_media_10682.aspx

12 helpful books about social media | Articles

Influenceurs

Report: Social media drives sales—especially when combined with PR | Articles

http://www.prdaily.com/Main/Articles/Report_Social_media_drives_salesespecially_when_co_9822.aspx

Will consumers spend more money when they’re exposed to a brand’s message on social media? That’s the question Ogilvy PR’s social media practice, 360 Digital Influence, and analytics firm ChatThread sought to answer when they looked at the spending and consuming habits of 404 fast-food customers .

How Social Digital Is Your Company? - David Armano - Harvard Business Review

http://blogs.hbr.org/cs/2011/10/how_social-digital_is_your_com.html

David Armano is EVP, Global Innovation & Integration, at Edelman Digital , the interactive arm of global communications firm Edelman.

Éducation

Csuite

Gestionnaires

Légal

Tribus

SFF_7.pdf (Objet application/pdf)

Politique

Futurists

B2B

Today, Facebook has more than half a billion active users; Twitter users send more than 140 million tweets per day; and other social media outlets boast millions more logging in every day. That's an enormous marketing forum, and organizations of all types have invested a fortune into using social media to acquire customers. But does that approach actually work?

http://businessjournal.gallup.com/content/148694/social-media-three-big-myths.aspx

Social Media: The Three Big Myths

Arguments

Nuage

Ressources humaines

Smart Business, Social Business | Edelman Digital

11681ENG.pdf (Objet application/pdf)

Futur

Securité

Podsafe music

Site web

Présentations d'intérêt

Droits d'auteur

Citations

Développeurs

Inspiration

20 social media business trends for 2011.

20 Social Media Business Trends in 2011

Événements et regroupements

Vidéo

Contenu

home | Shoutlet

Prévisions

Communautés de niche

Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

http://www.web-strategist.com/blog/2010/11/10/report-the-two-career-paths-of-the-corporate-social-strategist-be-proactive-or-become-social-media-help-desk/

The full 27-page report is embedded below, if you can’t see it, please click directly to this blog post to access it.

Gestionnaires de communauté

Représenté sur une échelle de temps allant de 1700 (eh oui !)

Toute l'histoire des médias sociaux

http://blog.cozic.fr/toute-lhistoire-des-medias-sociaux

Auto

ROI

Applications

http://publishing2.com/2008/01/28/influentials-on-the-web-are-people-with-the-power-to-link/

In the networked web era, influentials may not be people with a particularly connected temperament or Rolodex, or people who control and influence monopoly distribution channels (e.g. newspapers), but rather people who influence the network by leveraging the most powerful force on the web — the link . People like bloggers, top Diggers, del.icio.us power users, Facebook users who share lots of links, MySpace users who embed videos, Twitter users who post lots of URLs, or any social network user with links to lots of friends. This idea jives with a provocative article in Fast Company about a new disruptive Duncan Watts theory.