Comment faire une liste de blogueurs et de twittereurs à inviter à vos événements de presse? The folks within Forrester Research’s Groundswell team have done an amazing job of describing the “social technographic” profiles of Internet users, slotting users into categories such as Joiners, Spectators, etc.
I frequently turn to their research as a reality check. However, for my purposes in PR, even simpler definitions can often apply. I tend to think of our clients’ “target audiences” in terms of Passionates, Influencers and Ad-Hocs. Passionates are people who care deeply about topics that are too niche to impact the mainstream zeitgeist.
But within those areas of interest, they are acknowledged, respected, and taken seriously — even if their audiences are relatively small. The POST Method: A systematic approach to social strategy. By Josh Bernoff What do most companies do wrong when they enter the social world?
No, it's not that they're being fake, or don't "get it. " It's that they don't really know their objectives. Is your company doing its social strategy backwards? If you started by saying "we should do a blog" or "we should create a page on a social network" or "we should create a community" the answer is probably yes.