Do Startups Need Community Managers? - Mark Evans Tech. Do start-ups needs community managers to operate their social media activities…and a whole lot more?
It’s an interesting question. On one hand, social media is seen as a low-cost marketing and sales channel for lean and mean start-ups. On the other hand, a full-time hire is a big decision so start-ups have to decide if having a community makes sense, or if having another developer or salesman is a better option. If the right person is hired, a community manager can be a valuable asset for a start-up.
Community Managers At The Hottest Startups. How 7 Startups Are Building Their Online Communities. This post originally appeared on Dyn.com, a world leader in managed DNS, powering the best brands on the web including Gowalla, Mashable, Twitter, Wikia and more.
Follow @DynInc on Twitter. Community management is anything but a science. But, more and more startups are figuring out early on that defining what "community" means to their business, and then working to incorporate and respond to that community is an essential element in their growth and the maturation of their products. What follows is an in-depth look at how seven startups at various stages of development are approaching community management. For some, the in-house Community Manager is a must.