Could Google+ be Pharma’s Answer to Social Media Marketing? « Marketing4Health. Social media in a highly regulated industry. Before the Web 2.0 took off the danish pharmaceutical company Lundbeck via the foundation Lundbeck Institute developed two online communitiesfor their end customers, which are patients, relatives and physicians. Being a pharmaceutical company Lundbeck operates in one of the most regulated industries. There are strict limitations to Lundbeck’s communication. Many pharmaceutical companies with Facebook pages simply disable their Facebook walls because they are afraid, that they will be held responsible for postings made by users. But Lundbeck developed a concept that makes it possible to have online conversations with end customers. The first of the Lundbeck communities, DepNet, was launched in 2001 and the second, DementiaNet, was launched in 2005: Social media in a highly regulated industry Short URL & Title: Social media in a highly regulated industry — Share it: If you enjoyed this article, please take 5 seconds to share it on your social network.
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