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If there's one thing we know about Web authors it's that they are constantly seeking new sources of traffic for their content. It doesn't matter if you're a blogger, a marketing manager or a small business owner, there is simply no reason to invest time with content creation and Web design if no one is coming to read it. For this reason, it's important to figure out where to actually invest time for the greatest ROI.
Mitchell Harper is co-founder of BigCommerce , a leading provider of shopping cart software used by more than 40,000 organizations worldwide. Mitchell has written and published over 300 articles relating to software development, marketing, business, social media and entrepreneurship. While many companies are still focusing SEO efforts on their websites, there are many other ways to boost search results, especially since results are now comprised of all kinds of content, including videos, images, maps, business listings, tweets and even Facebook Page posts. So how do you expand your efforts without breaking the bank? To boost SEO, consider creating a YouTube channel. Every video you post to your channel can be tagged and indexed, increasing the odds your brand name will appear in natural searches for keywords associated with your business.