Search Engine Optimization Advice | Social Ed While I was working for NVI, and SEO and social media agency, I did some guest blogging to help get the word out about our expertise and build links back to the site. Many of those guest posts focused on SEO and social media, and had some pretty advanced and detailed advice on how to address some very specific SEO situation. Well, they say that there’s no such thing as a free lunch, but there’s an exception to every rule, so today I’m posting links to (and synopses of) each of those article. Search Engine Optimization Advice | Social Ed
Posted byVasilis Vryniotison to Marketing, SEO, Social Media Few days ago Danny Sullivan, editor-in-chief of Search Engine Land, published a very interesting article which confirms the suspicions of many SEOs: Social Media buzz does affect the organic rankings of Google and Bing. As we recommended in a previous article “How to Speed up Search Engine Indexing”, social media links can help you speed up your website’s indexing and they are taken into account by Search Engines even if they are nofollowed. Twitter & Facebook links affect SEO on Google and Bing Twitter & Facebook links affect SEO on Google and Bing
Last Call for Social Media Evangelists Last Call for Social Media Evangelists Social media is growing up real quick, and it looks like it’s time for it to put down the beer-bong, move out of the frat house and move into the cubicle. Basically, the party is over, and a lot of marketers will find that conversions are the only cure to their social media hangover. Last week, eMarketer reported that in 2011, twice as many marketers will be concerned about the actual return on their social media spend. Basically, business are putting their foot down and forcing marketers to care less about how many fans/followers they garner, and more about how those fans/followers impacted their bottom line: Site traffic, which was the top metric for social marketing success in 2010, will still be on top this year. But the No. 2 spot will change hands, as twice as many companies plan to pay attention to conversions. [...]
In my previous post I was discussing whether Facebook Pages will replace official websites and it is largely matter of an opinion. But let’s face it: right now Facebook Pages are “in”. Social Media & SEO: Top 10 Tips to Optimize Your Facebook Page « When digital marketing goes international Social Media & SEO: Top 10 Tips to Optimize Your Facebook Page « When digital marketing goes international
Pour faire suite à la conférence du 26 janvier 2011 lors du salon e-marketing Paris 2011 (FEM2011), voici le support de présentation sur le thème des interactions entre le référencement naturel (SEO) et le référencement Social (SMO). Télécharger la présentation sur les changements de Google. (PDF) N’hésitez pas à partager vos commentaires et réactions sur notre blog. Merci à Aurélien Guiton pour son aide précieuse ;-) Partager et noter cet article ! Du référencement naturel (SEO) au référencement Social (SMO) Du référencement naturel (SEO) au référencement Social (SMO)
10 SEO Tips For Maximizing Facebook Visibility No discussion of social media’s effect on organic search results is complete without considering Facebook’s well-laid play for “search” domination, in a closed-loop-members-only end run around Google’s public algorithmic crawl. With 250 million users, the recent purchase of friendFeed and newly offered ability to search at macro and/or granular users’ network levels, Facebook’s internal community-search platform may well threaten other search models by sheer magnitude of participation and users’ trust of their friends, extended networks and themed groups. Why SEO for Facebook is now crucial Whereas most SEOs think “Google” and other mainstream engines when gauging the effect social media profiles on organic SERPs, Facebook is quickly becoming a massive walled-garden parallel organic internet. Think Facebook internal search results won’t matter? Think again and start “optimizing.” 10 SEO Tips For Maximizing Facebook Visibility
Le référencement sur Google sera plus facile pour les marques, Google confirme un changement d'algorithme | Référencement Web | Orénoque interactif, Montréal Le référencement sur Google sera plus facile pour les marques, Google confirme un changement d’algorithme 5.00/5 (100.00%) 1 vote Google a annoncé récemment qu’il a apporté une modification à son algorithme et affichera maintenant plus de pages d’un site unique, ou d’un même domaine. Google veut ainsi faciliter la tâche des utilisateurs pour les requêtes de recherches qui démontrent un fort intérêt envers une marque, par exemple « Radio-Canada ». Le référencement sur Google sera plus facile pour les marques, Google confirme un changement d'algorithme | Référencement Web | Orénoque interactif, Montréal
Conquering Big Industries: My Bulletproof SEO Strategy Conquering Big Industries: My Bulletproof SEO Strategy Generally speaking, the more traffic you can get to a website the more money you can make. I like to focus on building search engine traffic to my sites because once you have rankings you can usually sustain them with little effort and the traffic they send is very targeted. Over the last two years I focused on fairly small industries which I would build minisites for, which received their traffic from search engines, and then monetised them with affiliate offers. These days I’m spending my time focusing on much bigger (and more competitive markets) and having a lot of success. This isn’t the first time I’ve tackled big markets – I used to have clients in some of the biggest niches out there (casino, mobile phones, etc) – but it’s the first year where I’ve really started to take on these industries for myself. Some success is from sites I purchased which were ranking on the first few pages of Google and I built some great links to get them on the first page.

Viral Marketing : ViperChill

Viral Marketing : ViperChill A few weeks ago I was one of the tens of thousands of people who enjoyed reading a blog post on Priceonomics about “The SEO Dominance of RetailMeNot”. It was an absolutely fascinating read because, being a total SEO geek, I rarely find information in this space that hasn’t been repeated 100 times before. I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. For the thousands of popular search terms that are out there in the coupon world, you’ll see RetailMeNot as the number one search result for the vast majority of them. The Priceonomics article was a great read, but it’s clear that a number of their readers were disappointed with what the article lacked, rather than what it included.
SEO for Public Relations - Top Ten Tips PRSA09 - Online Marketing Blog Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations. He started by explaining why SEO is/should be important to PR Professionals. In a 2008 Journalists Use of Search Survey by TopRank, we discovered that 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert. With journalists writing for more channels and with less resources making your content visible within search is critical. Here are Odden’s 10 SEO Tips: 1. SEO for Public Relations - Top Ten Tips PRSA09 - Online Marketing Blog
Comment écrire un blogue et avoir un bon référencement? Raymond Viger Version mai 2013 Date prochaine formation Aussi disponible, le livre, Référencer son blogue… Un mot à la fois 514-256-9000 Comment écrire un blogue et avoir un bon référencement
Facebook And StumbleUpon Drive The Most Social Traffic To Websites
I recently discussed Twitter as a great source of traffic to sites, but the even more popular Facebook can do and is doing the same thing. In fact, reports have Facebook driving even more traffic than Google to some big-name sites. Facebook gets over a third of the number of unique visitors that Google does according to comScore. And it continues to grow. Compete shows the lines between Google and Facebook getting closer together: Facebook Can Drive More Traffic Than Google
Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO). While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.

10 Key SEO Strategies Every Facebook Page Owner Should Know

Entreprises et médias sociaux : Étude de cas