SEO
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While I was working for NVI, and SEO and social media agency, I did some guest blogging to help get the word out about our expertise and build links back to the site. Many of those guest posts focused on SEO and social media, and had some pretty advanced and detailed advice on how to address some very specific SEO situation. Well, they say that there’s no such thing as a free lunch, but there’s an exception to every rule, so today I’m posting links to (and synopses of) each of those article.
Search Engine Optimization Advice | Social Ed
Few days ago Danny Sullivan, editor-in-chief of Search Engine Land, published a very interesting article which confirms the suspicions of many SEOs: Social Media buzz does affect the organic rankings of Google and Bing. As we recommended in a previous article “ How to Speed up Search Engine Indexing ”, social media links can help you speed up your website’s indexing and they are taken into account by Search Engines even if they are nofollowed. Certainly social media buzz could serve as a great signal for search engines but the main question is does it actually affect directly the rankings? In the short interview , Danny Sullivan asks whether the data that come from Twitter and Facebook are used as a signal and whether they affect the regular search results.
Twitter & Facebook links affect SEO on Google and Bing | Web SEO Analytics
Last Call for Social Media Evangelists | ReveNews
Social media is growing up real quick, and it looks like it’s time for it to put down the beer-bong, move out of the frat house and move into the cubicle. Basically, the party is over, and a lot of marketers will find that conversions are the only cure to their social media hangover. Last week, eMarketer reported that in 2011, twice as many marketers will be concerned about the actual return on their social media spend. Basically, business are putting their foot down and forcing marketers to care less about how many fans/followers they garner, and more about how those fans/followers impacted their bottom line: Site traffic, which was the top metric for social marketing success in 2010, will still be on top this year. But the No. 2 spot will change hands, as twice as many companies plan to pay attention to conversions . [...]In my previous post I was discussing whether Facebook Pages will replace official websites and it is largely matter of an opinion. But let’s face it: right now Facebook Pages are “in”.
Social Media & SEO: Top 10 Tips to Optimize Your Facebook Page « When digital marketing goes international
No discussion of social media’s effect on organic search results is complete without considering Facebook’s well-laid play for “search” domination, in a closed-loop-members-only end run around Google’s public algorithmic crawl. With 250 million users, the recent purchase of friendFeed and newly offered ability to search at macro and/or granular users’ network levels, Facebook’s internal community-search platform may well threaten other search models by sheer magnitude of participation and users’ trust of their friends, extended networks and themed groups. Why SEO for Facebook is now crucial Whereas most SEOs think “Google” and other mainstream engines when gauging the effect social media profiles on organic SERPs, Facebook is quickly becoming a massive walled-garden parallel organic internet. Think Facebook internal search results won’t matter? Think again and start “optimizing.”
10 SEO Tips For Maximizing Facebook Visibility
Google a annoncé récemment qu’il a apporté une modification à son algorithme et affichera maintenant plus de pages d’un site unique, ou d’un même domaine. Google veut ainsi faciliter la tâche des utilisateurs pour les requêtes de recherches qui démontrent un fort intérêt envers une marque, par exemple « Radio-Canada ». Avant ce changement d’algorithme , seulement deux résultats du domaine www.radio-canada.ca seraient apparu pour cette requête.
Le référencement sur Google sera plus facile pour les marques, Google confirme un changement d'algorithme | Référencement Web | Orénoque interactif, Montréal
Conquering Big Industries: My Bulletproof SEO Strategy
Generally speaking, the more traffic you can get to a website the more money you can make. I like to focus on building search engine traffic to my sites because once you have rankings you can usually sustain them with little effort and the traffic they send is very targeted. Over the last two years I focused on fairly small industries which I would build minisites for, which received their traffic from search engines, and then monetised them with affiliate offers. These days I’m spending my time focusing on much bigger (and more competitive markets) and having a lot of success. This isn’t the first time I’ve tackled big markets – I used to have clients in some of the biggest niches out there (casino, mobile phones, etc) – but it’s the first year where I’ve really started to take on these industries for myself. Some success is from sites I purchased which were ranking on the first few pages of Google and I built some great links to get them on the first page.Viral Marketing : ViperChill
This is an important blog post, because it makes a prediction. A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Not only will you learn why I think most blogging advice is dated and ineffective, but I’ll also reveal where I believe this entire industry is heading, so you can stay ahead of the competition. This is not only an important post, but also the longest I have ever written. It’s more like a mini-eBook, without the price tag.
SEO for Public Relations - Top Ten Tips PRSA09 - Online Marketing Blog
Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations. He started by explaining why SEO is/should be important to PR Professionals. In a 2008 Journalists Use of Search Survey by TopRank, we discovered that 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert. Here are Odden’s 10 SEO Tips: However, if you choose one item to tackle make sure your website is crawlable. If the site isn’t crawlable, then really nothing else you do in terms of SEO will matter.
Le dernier point, les techniques d’écriture permettant un bon référencement concernent tous les blogueurs, incluant ceux qui travaillent sur la plateforme d’un média. C’est ce point que nous verrons dans cet atelier. Être cohérent et pertinent autant pour l’internaute que pour le robot d’un moteur de recherche.
Comment écrire un blogue et avoir un bon référencement « Raymond Viger, rédacteur en chef Reflet de Société. L'actualité sociale et communautaire. Prostitution, Drogue, alcool, gang de rue, gambling
Facebook And StumbleUpon Drive The Most Social Traffic To Websites | WebProNews
Twitter generates nearly 10 percent of social media global hits to websites, according to new research from StatCounter. The report found that Facebook is still the main source of traffic to global websites with almost half (48%) of social media hits followed by StumbleUpon with 25 percent. The data for March is based on 13 billion page views across the StatCounter network of member sites.I recently discussed Twitter as a great source of traffic to sites, but the even more popular Facebook can do and is doing the same thing. In fact, reports have Facebook driving even more traffic than Google to some big-name sites. Facebook gets over a third of the number of unique visitors that Google does according to comScore . And it continues to grow. Compete shows the lines between Google and Facebook getting closer together:
Facebook Can Drive More Traffic Than Google | WebProNews
Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers , Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO). While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.