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While I was working for NVI, and SEO and social media agency, I did some guest blogging to help get the word out about our expertise and build links back to the site. Many of those guest posts focused on SEO and social media, and had some pretty advanced and detailed advice on how to address some very specific SEO situation. Well, they say that there’s no such thing as a free lunch, but there’s an exception to every rule, so today I’m posting links to (and synopses of) each of those article.
Posted by bbriniotis on to Marketing , SEO , Social Media Few days ago Danny Sullivan, editor-in-chief of Search Engine Land, published a very interesting article which confirms the suspicions of many SEOs: Social Media buzz does affect the organic rankings of Google and Bing. As we recommended in a previous article “ How to Speed up Search Engine Indexing ”, social media links can help you speed up your website’s indexing and they are taken into account by Search Engines even if they are nofollowed.
Social media is growing up real quick, and it looks like it’s time for it to put down the beer-bong, move out of the frat house and move into the cubicle. Basically, the party is over, and a lot of marketers will find that conversions are the only cure to their social media hangover. Last week, eMarketer reported that in 2011, twice as many marketers will be concerned about the actual return on their social media spend. Basically, business are putting their foot down and forcing marketers to care less about how many fans/followers they garner, and more about how those fans/followers impacted their bottom line: Site traffic, which was the top metric for social marketing success in 2010, will still be on top this year. But the No. 2 spot will change hands, as twice as many companies plan to pay attention to conversions . [...]
In my previous post I was discussing whether Facebook Pages will replace official websites and it is largely matter of an opinion. But let’s face it: right now Facebook Pages are “in”.
No discussion of social media’s effect on organic search results is complete without considering Facebook’s well-laid play for “search” domination, in a closed-loop-members-only end run around Google’s public algorithmic crawl. With 250 million users, the recent purchase of friendFeed and newly offered ability to search at macro and/or granular users’ network levels, Facebook’s internal community-search platform may well threaten other search models by sheer magnitude of participation and users’ trust of their friends, extended networks and themed groups. Why SEO for Facebook is now crucial Whereas most SEOs think “Google” and other mainstream engines when gauging the effect social media profiles on organic SERPs, Facebook is quickly becoming a massive walled-garden parallel organic internet. Think Facebook internal search results won’t matter? Think again and start “optimizing.”
Le référencement sur Google sera plus facile pour les marques, Google confirme un changement d’algorithme 5 / 5 (100%) 1 vote Google a annoncé récemment qu’il a apporté une modification à son algorithme et affichera maintenant plus de pages d’un site unique, ou d’un même domaine. Google veut ainsi faciliter la tâche des utilisateurs pour les requêtes de recherches qui démontrent un fort intérêt envers une marque, par exemple « Radio-Canada ».
Generally speaking, the more traffic you can get to a website the more money you can make. I like to focus on building search engine traffic to my sites because once you have rankings you can usually sustain them with little effort and the traffic they send is very targeted. Over the last two years I focused on fairly small industries which I would build minisites for, which received their traffic from search engines, and then monetised them with affiliate offers. These days I’m spending my time focusing on much bigger (and more competitive markets) and having a lot of success. This isn’t the first time I’ve tackled big markets – I used to have clients in some of the biggest niches out there (casino, mobile phones, etc) – but it’s the first year where I’ve really started to take on these industries for myself. Some success is from sites I purchased which were ranking on the first few pages of Google and I built some great links to get them on the first page.
Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations. He started by explaining why SEO is/should be important to PR Professionals. In a 2008 Journalists Use of Search Survey by TopRank, we discovered that 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert. With journalists writing for more channels and with less resources making your content visible within search is critical. Here are Odden’s 10 SEO Tips: 1.
Comment écrire un blogue et avoir un bon référencement? Raymond Viger Version octobre 2012 Date prochaine formation Aussi disponible, le livre, Référencer son blogue… Un mot à la fois 514-256-9000
Twitter generates nearly 10 percent of social media global hits to websites, according to new research from StatCounter. The report found that Facebook is still the main source of traffic to global websites with almost half (48%) of social media hits followed by StumbleUpon with 25 percent. The data for March is based on 13 billion page views across the StatCounter network of member sites.
I recently discussed Twitter as a great source of traffic to sites, but the even more popular Facebook can do and is doing the same thing. In fact, reports have Facebook driving even more traffic than Google to some big-name sites. Facebook gets over a third of the number of unique visitors that Google does according to comScore . And it continues to grow. Compete shows the lines between Google and Facebook getting closer together:
Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers , Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO). While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.
Voici une entreprise qui a très bien apprivoisé certains des médias sociaux, mais qui a faillit sur un autre. Pas facile de les apprivoiser tous. Twitter C'est une des meilleures utilisation de ce réseau social qui a été porté à mon attention jusqu'à maintenant.