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2.5 million California children still at risk of secondhand smoke exposure. CORRECTION (Nov. 2, 2011): A sample-size miscalculation in the original version of this publication resulted in errors to the estimated number of children affected by secondhand smoke, although the percentages, interpretation and findings remain correct. The errors were related to pooling three cycles of CHIS data. The Center for Health Policy Research regrets the error. A corrected version of the original press release (issued Oct. 27, 2011) is below. Specifically, the following numbers were revised: The total estimated number of children annually affected by secondhand smoke was revised from 2.5 million to 966,000.

The total number of children estimated to be exposed to secondhand smoke in their homes each year was revised from 561,000 to 224,000. The total number of children estimated to live in homes where there is an adult or teen smoker in the household but where smoking is never allowed in the home, was revised from 1.9 million to 742,000. Among the findings: Home Page / Pepperidge Farm Pressroom. Repurposing Paid, Earned & Owned Media (POEM) for the Online Newsroom – - Newsroom InkNewsroom Ink. By Springfield Lewis, Newsroom Ink’s VP of Strategic Communication Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella.

Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department. A small company faces budget constraints to make paid media meaningful, and in larger companies silos are created for each media that minimizes the optimization across all platforms. With the decline of traditional media and rise of social media, the definitions of paid, earned and owned media have been altered and the lines between them blurred. Graph: Marketing Partners - www.marketing-partners.com Daniel Goodall first originated the model in 2009 in a post “owned, bought and earned media.” Paid Media When a brand pays to leverage a channel it is paid media. Owned Media When a company or brand controls the media channel it is owned.

Earned Media Related posts: Video Library / City of Carlsbad. A 15-point checklist for creating the ultimate online newsroom. Almost every PR pro (and reporter) over a certain age remembers press kits: actual physical folders stuffed with a company's recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. They were expensive to print and ship, and awkward to lug around—for both PR people who produced them and the journalists who ended up with them. They were bulky, killed lots of trees, and, of course, weren't searchable. No one today mourns the press kit, but they were the best technology available at the time.

As corporate websites proliferated, press kits (or at least elements of them) were moved online. Searchability improved, trees were saved, and shipping costs plummeted. The best online newsrooms combine rich content with careful organization and search capabilities; they enable PR pros to provide reporters, analysts, and bloggers with a vast amount of information without overwhelming them. 8 Steps to a Killer Social Media Newsroom for Inbound PR. Creating remarkable content can be a great way to generate inbound media coverage for your business. In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers.

Heck, at HubSpot, we do it, too! But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? What if they have a question about a certain statistic you mentioned, or they want to interview one of your business' executives? Would they be able to easily find and get in touch with the right person at your company?

Could they gather all the information they're looking for if they decided to write more in-depth coverage of your business? One of the best ways to maximize your business' potential to generate inbound PR coverage is through a carefully crafted social media newsroom . Optimiser le référencement des fichiers PDF. NYPL Wire–The New York Public Library. Ten Reasons You Need to Upgrade Your Online Newsroom in 2011. Chevrolet Media - Europe - News. Gabarit pour un communiqué de presse, version médias sociaux. Publié le 15 décembre 2010 Edelman a publié son Indice de confiance pour l’année 2010 (Edelman Trustbarometer). De la matière de premier ordre pour les stratégies de communication.

Je résume (et je fais une traduction très libre en italiques) en quelques points. - L’indice de confiance envers les gouvernements remonte légèrement. (Notez que le rapport ne contient pas de données sur le Canada. Les pays qui apparaissent dans ce rapport sont : États-Unis, Allemagne, France, Royaume-Uni, Italie, Chine, Inde, Brésil, Japon, Russie) . - Dans la plupart des pays de l’Occident, on tend à faire plus confiance aux organisations non-gouvernementales. - La confiance envers les médias continue de s’éroder. . - L’indice de confiance envers les entreprises connaît une très légère hausse. . - Depuis 2007, la confiance envers les banques a connu un déclin notable dans les pays occidentaux. En qui avons-nous confiance ? Quelles leçons tirer de ce rapport pour des stratégies de communication ?

Social Media Newsroom Template - Powered by Google Docs. Social Media PR Press Release Builder.