I Read and Replied to Every Single PR Email I Received for a Week. Like most of the journalists I know, I spend about a third of my workday writing articles, another third making bad jokes on Twitter, and another third deleting press releases.
It's not that I’m unappreciative of the PR people who score me interviews and pass along stories—it’s just that there are so frighteningly many of them, and for every inbox blast that’s relevant to me, there are four or five more that may as well be from a Nigerian prince. But what if I’m missing something? 5 Ways To Generate Powerhouse PR Results For Your Brand. QUÉBEC, le 20 juin 2014 /CNW Telbec/ - La ministre de la Culture et des Communications et ministre responsable de la Protection et de la Promotion de la langue française, Mme Hélène David, confie à son adjoint parlementaire et député de Sherbrooke, M.
Luc Fortin, le mandat de mener une réflexion sur les moyens de consolider les librairies agréées. « À la suite des consultations sur la réglementation du prix de vente des livres neufs qui ont eu lieu en août et en septembre 2013, la nécessité d'accompagner les librairies indépendantes pour assurer leur vitalité culturelle et commerciale a été mise en lumière. Le mandat que je confie à mon adjoint parlementaire a donc l'objectif d'assurer l'accessibilité au livre, en maintenant un réseau de librairies agréées fort partout au Québec et sur le Web », a mentionné la ministre David. « Je souhaite que les librairies agréées puissent assumer pleinement leur rôle culturel sur le territoire québécois et sur le Web. Perfect Press Release HeadlinesPR News. Yes, even with the increased use of social media by PR pros to inform consumers and the public overall about their brands, traditional news releases are still relevant, and by no means dead.
And while it's true that the email subject line is often where the first impression is made upon journalists in their inboxes, press release headlines are still extremely important for delivering your key message. Here are six ways to nail it: Make it Punchy: A strong, concise headline attracts readers and encourages sharing on social media. A 2012 Hubspot/PR Newswire study recommended a headline of no more than 120 characters. And since search engines only index the first 65 characters of the headline, make sure your most important keyword appears within that range. Follow Bill Miltenberg: @bmiltenberg. Notre ami le relationniste. Pitching reporters in the age of pageview journalism. Earning coverage in the mainstream press is harder than ever for two reasons.
The first reason is the reduced opportunity for coverage. By 2010, newsrooms had 30 percent less staff than at the turn of the century. The reporter who covered your company is gone. Now there’s a reporter who covers your industry or several industries, and he has less time for you and your pitch. High-priced veteran reporters are being replaced with younger tech-savvy journalists who have no long-standing relationships with PR sources.
The second reason is the shift to the Web. This notion of content that people want to read is what should perplex PR practitioners. The rise of pageview journalism “Pageview journalism,” as tech reporter Tom Foremski calls it, has resulted in some bad reporting. “Each writer on a site will have a (pretty demanding) individual pageview target. Some believe the practice is unsustainable. If only advertisers thought that deeply. PR in the land of pageview journalism. Réussir ses relations presse. Elodie Cally - 9782100555246. Social Media Press Release 2.0. Back in 2006, SHIFT Communications pioneered the first social media press release . It was super-cool, with links to other sites, shorter media snippets, recommendations for social network posting, multimedia, and more, well ahead of its time.
But that was years ago; is the social media press release still relevant? In some ways, the answer might surprise you: the Social Media Press Release isn’t relevant as a standalone press release , because these days social media and earned media are one and the same. Gone are the days where you needed separate communications for someone who was in the mainstream media and someone who was a blogger. Today, if you don’t treat new media creators with the same level of access as traditional media outlets, you’re in for a bucket of relative obscurity, especially if your product isn’t especially share worthy. If social media isn’t fully and wholly integrated into your overall earned media and marketing plan, you’re fundamentally asking to be ignored. 1. The mobile-friendly press release.
Media publishers are busy people.
They’re on the go constantly, moving from location to location, sometimes with a news crew in tow. They live on their mobile devices. I was recently at our local television studio and watched one of the editors working on his mobile phone, typing faster than I could type on my keyboard.