Adverse events mentions rare in social media, says study. Pharma and Healthcare Facebook Page Deathwatch. With the coming changes to Facebook Commenting rules for pharma and healthcare companies on August 15, we thought it was important to track how companies would handle the change (read more details here). This page will keep track of what happens to all the Facebook Pages that we’ve been tracking on the Pharma and Healthcare Social Media Wiki. We’ll be updating this page regularly as we hear of Pages making changes. If you know of any Page that has changed or will be changing their policy, will stay up, will be taken down, or if something’s not correct, please send it to us via the form at the bottom of this page. Pages are organized into one of four categories. Pages that are to be removed or already removed specifically because of the Facebook commenting changes.Pages that currently do not allow commenting, so are prime candidates for removal.
Our view is, of course, that companies should allow commenting. UPDATED: August 15, 2011 ADHD Allies ADHD Moms Take on Depression Fit in Your Skin. Facebook tells Pharma brands it has to allow comments. What does this mean to the consumer? By Ann Tracy Mueller | Posted: May 25, 2011 Think for a second about your Facebook wall. We bet there's probably a comment or two up there that you wish your "friend" didn't post about you. For most people, it's just a little embarrassing tidbit that you'd rather not have your boss, mom, or child find out about. For pharmaceutical companies on Facebook; however, wall comments—such as an adverse reaction to a drug or an online conversation about incorrect information—can be cause for required reporting to the Food and Drug Administration (FDA).
Well, things are starting to change… An overview Kate Kaye of Clickz.com provided an easy-to-understand overview, along with a Facebook email message to Pharma page administrators. Kaye says Facebook is making this change to keep the site a forum for open dialogue. A deeper discussion: What Pharma brands can do This is what Richman believes Pharma brands can do: How much risk do the comments create? PharmaWall - Pharma-Friendly Facebook Wall Alternative. Social Media in Pharma. I’m going to be speaking at an online event called Online Social Presence in the World of Pharma, at Pharma IQ’s upcoming “Social Media in Pharma Online Summit.” It’s an interesting experience, because I’m not directly in the industry, and I know that it’s a very rule-laden universe. So what I did was come up with some ideas that should work without upsetting any policies.
I’ve got a few teaser videos that give some advice on this that I shot for them, as well. If you want to check out the videos, CLICK HERE to land on my site and watch them: To me, the best opportunities lie in making the patient the hero of the story. Writing around the medicine and talking about what the person who needs that medicine will be facing is a powerful way to bring good information to bear and build a connect. There are lots of great examples of this already happening, as well as several wellness initiatives that I think bear talking about. For more information visit www.socialmediainpharma.com/forum.
Could Google+ be Pharma’s Answer to Social Media Marketing? « Marketing4Health. Facebook Tells Pharma Brands They Must Allow Comments. Kate Kaye | May 20, 2011 | 8 Comments inShare424 Pharma marketers that disable comments on their Facebook pages are in for a change. Pharma brand marketers that disable comments on their Facebook pages are in for a change. As predicted, Facebook will no longer allow pharma brands - which are typically highly risk averse when it comes to discussions about their drugs and products in social media environments - to turn off commenting on their pages. In an effort to keep Facebook a forum for open dialogue, the company will not allow admins of new pages to disable commenting on their pages, according to a company spokesperson. "Previously, pharmaceutical brands could submit a request through their Facebook Sales Representative to disable commenting on their Facebook Page," notes the email.
"We think these policy changes support consistency for the Facebook Pages product and encourage an authentic dialogue between people and businesses on Facebook," continued the email. How Facebook's New Comment Policy Impacts Pharma | Intouch Solutions. Content Curation – The Cure for What Ails Pharma Social Media? Hi gang – Sorry for the light posting schedule. Truth is, I haven’t been at my desk for more than 2 days straight since the beginning of 2011, which puts a crimp in my creativity.
I’ve got PLENTY of ideas but not enough time to suss ‘em out enough for the blog. Yet. Meanwhile, I really dig this guest post, authored by my colleague Chris Iafolla, who also writes the blog PRforPharma, which focuses on the unique challenges faced by pharmaceutical companies when diving into social media. Chris’s concepts for Content Curation could readily be applied to ANY type of company still wrestling with Social Media engagement strategy. “Content is king.” It’s a valid line of thought; content is the currency of social media. For a pharmaceutical company, the content burden is even more pronounced.
In highly regulated industries such as pharmaceuticals or financial services, is there a role for a “content curator” as opposed to a content creator? Absolutely.
Exemples.