Motrin Moms: Social Media Fail Whale. Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog. The inaugural celebration of International Baby Wearing Week also serves as a platform for the Motrin brand’s launch of their new ads (below) targeting what else, “baby wearing moms.” Touting the tagline “we feel your pain,” the Motrin IB ad in particular takes a snarky approach towards moms who carry babies in a pouch or sling. And on the surface at least, the company accomplished the ultimate in outreach goals: 1. Cold-FX: A Fun Canadian Healthcare Social Media Campaign.
More and more Canadian healthcare companies see the benefit of leveraging social media for their businesses.
Here is a really interesting example that caught my attention because it encompasses what is critical for a successful social media campaign: lots of interaction and viral effectiveness. It also appears to follow the Canadian regulatory guidelines. Kleenex Tissues (KleenexHayfever) Chaîne de ExcedrinExpressGels.