media
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Le Web réserve des surprises à tout le monde, aux marques comme aux individus. Des millions de contenus sont publiés chaque semaine sur la toile, encore plus de discussions s’y déroulent, notamment sur les médias sociaux. Pour surveiller ce qui se dit sur vous et réagir au bon moment, au bon endroit, nous avons à disposition des dizaines d’outils gratuits permettant de veiller et de monitorer le Web, c’est-à-dire de scanner et suivre les « bruits de fond » du réseau. En l’occurrence, ceux du Web et des Médias Sociaux. Voici donc 45 services gratuits pour (presque) tout savoir sur votre présence et réputation online, mais aussi déceler les discussions et les tendances montantes : Updates :
42 services gratuits de veille et de monitoring sur le Web | LE BLOG DU CONCEPTEUR-REDACTEUR
Événement Webcom : la mort du Rocky Mountain News » Go-referencement.org
Réveil matinal en ce jeudi 22 octobre, je suis arrivée à 7h00 à Webcom pour aider à installer le booth. NVI est enfin prêt à l’événement. Les conférences paraissent très intéressantes, ce qui rend le choix difficile. Après quelques dures négociations avec mon collègue, me voici en salle Medias 2.0 en train d’assister à l’étude de cas sur le Rocky Mountain News , une présentation qui nous est donnée par John Temple. Commençons tout d’abord par resituer les éléments. Pour ceux qui ne le savent pas encore, le Rocky Mountain News est un journal d’actualité du Colorado créé en 1859.
Online PR Tips | Social Media Strategy | Online PR | Proactive Report | Sally Falkow
There have been some remarkable changes in the media landscape over the past few years. These changes have affected the way people connect with one another, how they communicate with each other and how they find information and news. The practice of Public Relations is about reaching out to stakeholders and building relationships. It’s about communication and consumption of information and news. For the last 100 years we’ve been using mass media, but we’re rapidly learning that online media is our future.
10,000 Words :: where journalism and technology meet
For those who have avoided tools like Google Latitude or FourSquare because you don’t like telling people where you are at all times, Glympse might be the tool for you. The app allows you to share your exact, realtime location with the people you specify for the amount of time you specify. This means people won’t be able stalk you all the tim e — only when you want them to. You don’t have to worry about checking in or keeping the app open; it updates automatically. For the newsroom, there are a few practical uses I can think of: 1.
Die! Press release! Die! Die! Die! - SVW
I've been telling the PR industry for some time now that things cannot go along as they are . . . business as usual while mainstream media goes to hell in a hand basket. I've been saying this privately and publicly and having some very useful discussions on this topic. Since I have a disruptive role to play in mainstream PR, here is my demolition of the press release as we know and hate it today: The press release is a statement announcing a product, service, office opening, financial results, partnership, customer win, and a hundred other types of commercial activities. Press releases are nearly useless.
When news organizations use – and abuse – social media | BrianManzullo.com
I finally had a chance to join in #journchat on Twitter last night. It is a conversation among journalists that takes place from 8 to 11 p.m. EST on Mondays in which @journchat , the moderator, introduces questions (some of which come from other chatters) for journalists of all concentrations to discuss. The fourth question was this: When is social media NOT the answer for your industry?
HOW TO: Use Social Media in Your PR Pitch Plan
Susan Payton is the Managing Partner of Egg Marketing & Public Relations , an internet marketing firm specializing in blogger outreach, social media, and PR. She is also the blogger behind The Marketing Eggspert Blog . Follow her on Twitter @eggmarketing . It’s clear that the public relations landscape is changing.Not only is social media reshaping journalism -- its evolving it. A lot of it is positive, but some of it isn't. Citizen journalists can be a powerful force, but most are not trained as journalists -- and this can lead to problems with accuracy and even with reporting ethics.
How are social media tools reshaping journalism? | LinkedIn Answers | LinkedIn
One of the more interesting aspects of the interactive Web for journalists is the ability to connect with readers directly through social-networking sites. I really believe journalists have just begun to see the value of social networking as a reader-interaction, news-gathering and news-dissemination tool. In 10 years, I suspect, we’ll look back and wonder how we ever covered out communities without social networks. I define social networks broadly as any site that allows you to connect directly with other people and network. So I consider Twitter a social network, but I’m not going to go into that here because I’ve written quite a bit about it before . For this post, I’m delving into how journalists can use Facebook , but I’ll get to other social networks, such as MySpace , Linked In and niche sites in later posts.
How journalists can use Facebook | Save the Media
Finding sources is easier than ever when almost everyone you know is connected to you online. On Friday, a friend of a friend received an unsolicited message on Facebook from a reporter at a top national daily newspaper who was writing an article on layoffs. This acquaintance updated his status to read “Chad just got laid off” or something to that effect. So it got me thinking – is locating sources on social networking sites a growing trend for journalists?
Social media is a virtual Rolodex for journalists and media relations people | Cision Blog
Are Journalists Really On-Board With Social Media?
It would seem that journalists have embraced social media wholeheartedly. There is no shortage of journalists on Twitter. Most journalists produce content for blogs and share links to their posts across social bookmarking sites, right? That’s what I thought too.Social media: Here’s how reporters can use it : BusinessJournalism.org Reynolds Center for Business Journalism
For journalists, social-networking sites can be used as a communication tool, a source for news stories, a breaking-news platform, another place to publish content and a way to grow audience. I made those points to a packed audience at SABEW 2010, business editors and reporters who use social media but wanted to understand how it can be valuable for journalits. “ Twitter , LinkedIn , Facebook and even Flickr are just tools.Reporters Use PR Professionals to Verify Information Found on Social Media Sites « Vanguard Communications InSites | Blogging for Social Change
A recent study conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that a majority of reporters and editors turn to social media when conducting research for their stories: Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia. The study also found that the reporters and editors using social media outlets for their research understood the need to verify all of the information that they find. Eighty-four percent said social media sources were “slightly less” or “much less” reliable than traditional media, with 49% saying social media suffers from “lack of fact checking, verification and reporting standards.The Real Results series is supported by Gist , an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here . Journalists are, by nature, crafty folk who are wonderfully adept at stalking — I mean, finding sources and relevant information for various and sundry stories. Well, the advent of social media has made the process of reporting all the more nuanced, and has served as a vital channel for everything from finding leads to contacting sources to sharing and furthering one’s brand.
How Journalists are Using Social Media for Real Results
gestiondecrise.ca Le blogue gestiondecrise.ca de Steve Flanagan, consultant en relations publiques qui s’était fait connaître à titre de porte-parole pour Hydro-Québec lors de la crise du verglas, présente une vidéo sur la concurrence des médias. Un commentaire qui traite notamment de la génération de nouvelles comme denrée commerciale et de publicisation des scoops avant leur sortie.