42 services gratuits de veille et de monitoring sur le Web. Événement Webcom : la mort du Rocky Mountain News. Online PR Tips. There have been some remarkable changes in the media landscape over the past few years.
These changes have affected the way people connect with one another, how they communicate with each other and how they find information and news. The practice of Public Relations is about reaching out to stakeholders and building relationships. It’s about communication and consumption of information and news. For the last 100 years we’ve been using mass media, but we’re rapidly learning that online media is our future. Online PR Tips 1. Growth of online news In the Summer of 2005 research shows that a significant 21 percent of Web users who read newspapers had transferred their readership primarily to the online version. The sudden jump in online news and the slide in newspaper readership became apparent in 2008 and we saw the first papers close down.
By contrast the online news sites are seeing excellent growth in the number of visitors. The top 10 sites as of December 2013 are: 2. 3. Read their blogs. Where journalism and technology meet. Die! Press release! Die! Die! Die! Posted by Tom Foremski - February 27, 2006 I've been telling the PR industry for some time now that things cannot go along as they are . . . business as usual while mainstream media goes to hell in a hand basket.
I've been saying this privately and publicly and having some very useful discussions on this topic. Since I have a disruptive role to play in mainstream PR, here is my demolition of the press release as we know and hate it today: The press release is a statement announcing a product, service, office opening, financial results, partnership, customer win, and a hundred other types of commercial activities. Press releases are nearly useless. Press releases are created by committees, edited by lawyers, and then sent out at great expense through Businesswire or PRnewswire to reach the digital and physical trash bins of tens of thousands of journalists.
This madness has to end. HOW TO: Use Social Media in Your PR Pitch Plan. Susan Payton is the Managing Partner of Egg Marketing & Public Relations, an internet marketing firm specializing in blogger outreach, social media, and PR.
She is also the blogger behind The Marketing Eggspert Blog. Follow her on Twitter @eggmarketing. It’s clear that the public relations landscape is changing. How are social media tools reshaping journalism? How journalists can use Facebook. If you're new here, you may want to subscribe to my RSS feed.
Thanks for visiting! One of the more interesting aspects of the interactive Web for journalists is the ability to connect with readers directly through social-networking sites. I really believe journalists have just begun to see the value of social networking as a reader-interaction, news-gathering and news-dissemination tool. In 10 years, I suspect, we’ll look back and wonder how we ever covered out communities without social networks. This post will explain to journalists eager (or not so eager) to try social networks, how to get started. Social media is a virtual Rolodex for journalists and media relations people. Finding sources is easier than ever when almost everyone you know is connected to you online.
On Friday, a friend of a friend received an unsolicited message on Facebook from a reporter at a top national daily newspaper who was writing an article on layoffs. This acquaintance updated his status to read “Chad just got laid off” or something to that effect. Are Journalists Really On-Board With Social Media? It would seem that journalists have embraced social media wholeheartedly.
There is no shortage of journalists on Twitter. Most journalists produce content for blogs and share links to their posts across social bookmarking sites, right? That’s what I thought too. Over the course of the past couple of weeks, I’ve had several conversations with marketing professionals that work with traditional print journalists (some of the biggest outlets you can think of). I was surprised to hear how many journalists on their staffs have yet to take the plunge. Social media: Here’s how reporters can use it. For journalists, social-networking sites can be used as a communication tool, a source for news stories, a breaking-news platform, another place to publish content and a way to grow audience.
I made those points to a packed audience at SABEW 2010, business editors and reporters who use social media but wanted to understand how it can be valuable for journalits. “Twitter, LinkedIn, Facebook and even Flickr are just tools. We are the social media,” she said. To get started, I suggest taking a look at what other business journalists are tweeting. MuckRack.com has one of the better lists of business journalists on Twitter. There are more tips in the following handout from my SABEW presentations. Reporters Use PR Professionals to Verify Information Found on Social Media Sites « Vanguard Communications InSites.
A recent study conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that a majority of reporters and editors turn to social media when conducting research for their stories: Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.
The survey also found that 61% use Wikipedia, the popular online encyclopedia. The study also found that the reporters and editors using social media outlets for their research understood the need to verify all of the information that they find. How Journalists are Using Social Media for Real Results. The Real Results series is supported by Gist, an online service that helps you build stronger relationships.
By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. Journalists are, by nature, crafty folk who are wonderfully adept at stalking — I mean, finding sources and relevant information for various and sundry stories. Well, the advent of social media has made the process of reporting all the more nuanced, and has served as a vital channel for everything from finding leads to contacting sources to sharing and furthering one's brand. Carel Pedre est journaliste haïtien. Sur Twitter. La concurrence entre médias chez Steve Flanagan. L’affaire Hugo Dumas: les cendres retombent. Nouvelle guerre entre blogueurs et journalistes...permanents! - L'événement sur le Web - Médias. Journaux papier et Internet : question de SUPPORT ? Voici la différence fondamentale entre les journaux papier dont on nous parle tant ces temps-ci.
J'aurais pu dire "casser les oreilles" au lieu de "parler" tellement le (faux) débat fait encore rage, surtout depuis que Hugo Dumas y est allé d'un élan nostalgique rempli de vérités ET de fausses perceptions, disons-le... "L'amour rend aveugle" comme écrivait Michelle Sullivan à ce sujet (Voir plus bas). À la suite du visionnement de cette petite vidéo (Vidéo est un nom féminin, bon!) , je demeure convaincu que notre société a BESOIN du journalisme : c'est un truc absolument nécessaire en démocratie. Mais a-t-elle besoin de journaux papier ? L'information continue d'être diffusée, mais sur PLUSIEURS supports et ces supports ont un rôle complémentaire à jouer.
Quant aux journalistes qui "jouent" les blogueurs, mais en lançant un truc sans y revenir par la suite (Je pense ici entre autres à Chantal Hébert que j'admire beaucoup dans ses propos), eh bien ils devront revisionner cette vidéo ! Lettre à Hugo Dumas - Angle mort. Exclusif: Internet, second média d'information des internautes québécois - Actualités techno - Internet. Editor’s Note: At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs.
But what are the new rules of PR? Guest author Brian Solis, who earlier this month wrote a post for us on the evolution of the press release, explains how public relations has changed and offers up 12 secrets of PR for startups. Warning: This a lengthy post. Its intent is to help companies navigate through the rough seas of traditional PR as it struggles, forcibly, to evolve and adapt to the new rules set forth by the Web (regardless of version number) .
Free Internet Press Release Services. PRWeb.com is now charging $80 for a release. Do you know of any other sites for free web press releases?. Depending on what you are trying to accomplish, PRweb can be worth the $80. I use it all the time for my clients. River of Opinion: The Nation. How to Create and Distribute a Social Media Release. Contact InformationTodd DefrenSHIFT CommunicationsBrighton Landing20 Guest Street, Suite 200Brighton, MA 02135617-779-1853Tdefren(at)shiftcomm(dot)comBlog: is a Founder and Principal in SHIFT Communications LLC, a full-service PR firm with offices in Boston and San Francisco. Before SHIFT, he worked at Sterling Hager as an account manager and then as managing director of the San Francisco office for 10 years before buying out the firm with two partners and creating the new company.Defren specializes in social media strategies and is credited with creating the first template for social media releases and online newsrooms.
He has a bachelor’s degree in literature from Bard College, Annandale, NY.What is an SMR? A social media release is a Web 2.0 format for the traditional press release (see creative samples). Social media releases are also known as social media press releases, new media releases and hReleases. Study Examines The Impact Of PR On News. Courtesy of the Cardiff School of Journalism comes a fascinating study on the link between PR and news. The researchers set out to study the British media to discover how much journalists rely on PR and the wire services. To anyone who is aware of the changes going on in the mainstream media right now, there are very few surprises in the report.
Essentially, today’s journalists are required to do more with less time. The resulting pressure has increased their reliance on material provided by communications professionals. These findings do, however, add some weight behind the anecdotal stories of trends in the traditional media.