42 services gratuits de veille et de monitoring sur le Web. Événement Webcom : la mort du Rocky Mountain News. Online PR Tips. There have been some remarkable changes in the media landscape over the past few years.
These changes have affected the way people connect with one another, how they communicate with each other and how they find information and news. The practice of Public Relations is about reaching out to stakeholders and building relationships. It’s about communication and consumption of information and news. Where journalism and technology meet. Die! Press release! Die! Die! Die! Posted by Tom Foremski - February 27, 2006 I've been telling the PR industry for some time now that things cannot go along as they are . . . business as usual while mainstream media goes to hell in a hand basket.
I've been saying this privately and publicly and having some very useful discussions on this topic. Since I have a disruptive role to play in mainstream PR, here is my demolition of the press release as we know and hate it today: The press release is a statement announcing a product, service, office opening, financial results, partnership, customer win, and a hundred other types of commercial activities. HOW TO: Use Social Media in Your PR Pitch Plan. Susan Payton is the Managing Partner of Egg Marketing & Public Relations, an internet marketing firm specializing in blogger outreach, social media, and PR.
She is also the blogger behind The Marketing Eggspert Blog. Follow her on Twitter @eggmarketing. It’s clear that the public relations landscape is changing. How are social media tools reshaping journalism? How journalists can use Facebook. If you're new here, you may want to subscribe to my RSS feed.
Thanks for visiting! One of the more interesting aspects of the interactive Web for journalists is the ability to connect with readers directly through social-networking sites. I really believe journalists have just begun to see the value of social networking as a reader-interaction, news-gathering and news-dissemination tool. In 10 years, I suspect, we’ll look back and wonder how we ever covered out communities without social networks. This post will explain to journalists eager (or not so eager) to try social networks, how to get started. Social media is a virtual Rolodex for journalists and media relations people. Finding sources is easier than ever when almost everyone you know is connected to you online.
On Friday, a friend of a friend received an unsolicited message on Facebook from a reporter at a top national daily newspaper who was writing an article on layoffs. This acquaintance updated his status to read “Chad just got laid off” or something to that effect. So it got me thinking – is locating sources on social networking sites a growing trend for journalists? Are Journalists Really On-Board With Social Media? It would seem that journalists have embraced social media wholeheartedly.
There is no shortage of journalists on Twitter. Most journalists produce content for blogs and share links to their posts across social bookmarking sites, right? That’s what I thought too. Social media: Here’s how reporters can use it. For journalists, social-networking sites can be used as a communication tool, a source for news stories, a breaking-news platform, another place to publish content and a way to grow audience.
I made those points to a packed audience at SABEW 2010, business editors and reporters who use social media but wanted to understand how it can be valuable for journalits. “Twitter, LinkedIn, Facebook and even Flickr are just tools. Reporters Use PR Professionals to Verify Information Found on Social Media Sites « Vanguard Communications InSites. A recent study conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that a majority of reporters and editors turn to social media when conducting research for their stories: Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.
The survey also found that 61% use Wikipedia, the popular online encyclopedia. The study also found that the reporters and editors using social media outlets for their research understood the need to verify all of the information that they find. Eighty-four percent said social media sources were “slightly less” or “much less” reliable than traditional media, with 49% saying social media suffers from “lack of fact checking, verification and reporting standards. How Journalists are Using Social Media for Real Results. The Real Results series is supported by Gist, an online service that helps you build stronger relationships.
By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. Journalists are, by nature, crafty folk who are wonderfully adept at stalking — I mean, finding sources and relevant information for various and sundry stories. Well, the advent of social media has made the process of reporting all the more nuanced, and has served as a vital channel for everything from finding leads to contacting sources to sharing and furthering one's brand. Carel Pedre est journaliste haïtien. Sur Twitter. La concurrence entre médias chez Steve Flanagan. L’affaire Hugo Dumas: les cendres retombent. Nouvelle guerre entre blogueurs et journalistes...permanents! - L'événement sur le Web - Médias.
Journaux papier et Internet : question de SUPPORT ? Lettre à Hugo Dumas - Angle mort. Exclusif: Internet, second média d'information des internautes québécois - Actualités techno - Internet. §. Editor’s Note: At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs.
But what are the new rules of PR? Guest author Brian Solis, who earlier this month wrote a post for us on the evolution of the press release, explains how public relations has changed and offers up 12 secrets of PR for startups. Free Internet Press Release Services. PRWeb.com is now charging $80 for a release. Do you know of any other sites for free web press releases?. Depending on what you are trying to accomplish, PRweb can be worth the $80. I use it all the time for my clients. River of Opinion: The Nation. How to Create and Distribute a Social Media Release.
Contact InformationTodd DefrenSHIFT CommunicationsBrighton Landing20 Guest Street, Suite 200Brighton, MA 02135617-779-1853Tdefren(at)shiftcomm(dot)comBlog: is a Founder and Principal in SHIFT Communications LLC, a full-service PR firm with offices in Boston and San Francisco. Before SHIFT, he worked at Sterling Hager as an account manager and then as managing director of the San Francisco office for 10 years before buying out the firm with two partners and creating the new company.Defren specializes in social media strategies and is credited with creating the first template for social media releases and online newsrooms.
He has a bachelor’s degree in literature from Bard College, Annandale, NY.What is an SMR? A social media release is a Web 2.0 format for the traditional press release (see creative samples). Social media releases are also known as social media press releases, new media releases and hReleases. Study Examines The Impact Of PR On News. Courtesy of the Cardiff School of Journalism comes a fascinating study on the link between PR and news. The researchers set out to study the British media to discover how much journalists rely on PR and the wire services. To anyone who is aware of the changes going on in the mainstream media right now, there are very few surprises in the report.
Essentially, today’s journalists are required to do more with less time. The resulting pressure has increased their reliance on material provided by communications professionals.