42 services gratuits de veille et de monitoring sur le Web | LE BLOG DU CONCEPTEUR-REDACTEUR. Événement Webcom : la mort du Rocky Mountain News. Online PR Tips. 10,000 Words :: where journalism and technology meet. Die! Press release! Die! Die! Die! Posted by Tom Foremski - February 27, 2006 I've been telling the PR industry for some time now that things cannot go along as they are . . . business as usual while mainstream media goes to hell in a hand basket. I've been saying this privately and publicly and having some very useful discussions on this topic. Since I have a disruptive role to play in mainstream PR, here is my demolition of the press release as we know and hate it today: The press release is a statement announcing a product, service, office opening, financial results, partnership, customer win, and a hundred other types of commercial activities.
Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes. Press releases are created by committees, edited by lawyers, and then sent out at great expense through Businesswire or PRnewswire to reach the digital and physical trash bins of tens of thousands of journalists. Let me explain: HOW TO: Use Social Media in Your PR Pitch Plan. Susan Payton is the Managing Partner of Egg Marketing & Public Relations, an internet marketing firm specializing in blogger outreach, social media, and PR.
She is also the blogger behind The Marketing Eggspert Blog. Follow her on Twitter @eggmarketing. It’s clear that the public relations landscape is changing. No longer does emailing a journalist a press release always result in coverage on major news channels (there are exceptions, naturally, but the average business doesn’t get on Oprah). These days, journalists (and yes, bloggers too) are inundated with press releases. How do you get your pitch heard above the din? Social Media is Key in Your Pitch Why?
Pamela Johnston of PJ Inc. . • pimping client news• straight out traditional pitching• sending random things to people/journalists she doesn’t know I like that she doesn’t use traditional methods of pitching on social media. The world is small these days. Social Media as a Learning Tool Pitching a media contact is a process. How are social media tools reshaping journalism? | LinkedIn Answers. How journalists can use Facebook | Save the Media. If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! One of the more interesting aspects of the interactive Web for journalists is the ability to connect with readers directly through social-networking sites.
I really believe journalists have just begun to see the value of social networking as a reader-interaction, news-gathering and news-dissemination tool. In 10 years, I suspect, we’ll look back and wonder how we ever covered out communities without social networks. This post will explain to journalists eager (or not so eager) to try social networks, how to get started.
What are social networks? I define social networks broadly as any site that allows you to connect directly with other people and network. Before I go into tips, I think it’s important to remember that the primary value of sites such as Facebook for news organizations is not about publishing per se. “Local is people. Social media is a virtual Rolodex for journalists and media relations people. Finding sources is easier than ever when almost everyone you know is connected to you online. On Friday, a friend of a friend received an unsolicited message on Facebook from a reporter at a top national daily newspaper who was writing an article on layoffs. This acquaintance updated his status to read “Chad just got laid off” or something to that effect. So it got me thinking – is locating sources on social networking sites a growing trend for journalists?
It would make sense – your connections on LinkedIn, followers on Twitter and friends on Facebook and MySpace are a virtual Rolodex… no need to keep a little book of sources to refer to when almost everyone you know is connected to you online. So I emailed the newspaper reporter to find out more. Well, that was a dead end. So I did just that. Overwhelmingly, journalists quickly responded with success stories of finding sources on social networking sites. Singing the praises of Web 2.0: How to use specific Web 2.0 tools: Are Journalists Really On-Board With Social Media? It would seem that journalists have embraced social media wholeheartedly.
There is no shortage of journalists on Twitter. Most journalists produce content for blogs and share links to their posts across social bookmarking sites, right? That’s what I thought too. Over the course of the past couple of weeks, I’ve had several conversations with marketing professionals that work with traditional print journalists (some of the biggest outlets you can think of).
I was surprised to hear how many journalists on their staffs have yet to take the plunge. On a related topic, I recently researched a media list, looking for the Twitter handles of a few dozen journalists I wanted to start following. It would seem from this casual observation that there are still a lot of journalists that either don’t see the value in social media yet, or don’t have the time to really get to know the ins and outs of all the various tools out there.
These are just a few ideas off the top of my head. Social media: Here’s how reporters can use it. For journalists, social-networking sites can be used as a communication tool, a source for news stories, a breaking-news platform, another place to publish content and a way to grow audience. I made those points to a packed audience at SABEW 2010, business editors and reporters who use social media but wanted to understand how it can be valuable for journalits. “Twitter, LinkedIn, Facebook and even Flickr are just tools. We are the social media,” she said. To get started, I suggest taking a look at what other business journalists are tweeting. There are more tips in the following handout from my SABEW presentations. Tips and resources: SOCIAL MEDIA FOR REPORTERS Handout (PDF)Twitter’s advanced search helps journalists find local sources And if you want more: WEBINAR: SOCIAL MEDIA FOR JOURNALISTS: April 19-20 About the Author I am digital director at the Reynolds Center for Business Journalism, which I joined in 2009.
Reporters Use PR Professionals to Verify Information Found on Social Media Sites « Vanguard Communications InSites | Blogging for Social Change. A recent study conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that a majority of reporters and editors turn to social media when conducting research for their stories: Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.
The survey also found that 61% use Wikipedia, the popular online encyclopedia. The study also found that the reporters and editors using social media outlets for their research understood the need to verify all of the information that they find. Eighty-four percent said social media sources were “slightly less” or “much less” reliable than traditional media, with 49% saying social media suffers from “lack of fact checking, verification and reporting standards.
How Journalists are Using Social Media for Real Results. The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. Journalists are, by nature, crafty folk who are wonderfully adept at stalking — I mean, finding sources and relevant information for various and sundry stories. Well, the advent of social media has made the process of reporting all the more nuanced, and has served as a vital channel for everything from finding leads to contacting sources to sharing and furthering one's brand. Still, as the Internet continues to expand, it can be difficult to pick and choose which tools are right for you as a journalist — it can be daunting to litter one's desktop with Twitter applications, social networks, location-based tools and blogs.
At times, it's tempting to throw one's laptop into the sea and return to the days of notepads and typewriters. Finding Sources. Carel Pedre est journaliste haïtien. Sur Twitter. La concurrence entre médias chez Steve Flanagan. L’affaire Hugo Dumas: les cendres retombent | Axon Post. Nouvelle guerre entre blogueurs et journalistes...permanents! - L'événement sur le Web - Médias. Journaux papier et Internet : question de SUPPORT ? Voici la différence fondamentale entre les journaux papier dont on nous parle tant ces temps-ci.
J'aurais pu dire "casser les oreilles" au lieu de "parler" tellement le (faux) débat fait encore rage, surtout depuis que Hugo Dumas y est allé d'un élan nostalgique rempli de vérités ET de fausses perceptions, disons-le... "L'amour rend aveugle" comme écrivait Michelle Sullivan à ce sujet (Voir plus bas). À la suite du visionnement de cette petite vidéo (Vidéo est un nom féminin, bon!) , je demeure convaincu que notre société a BESOIN du journalisme : c'est un truc absolument nécessaire en démocratie. L'information continue d'être diffusée, mais sur PLUSIEURS supports et ces supports ont un rôle complémentaire à jouer. Quant aux journalistes qui "jouent" les blogueurs, mais en lançant un truc sans y revenir par la suite (Je pense ici entre autres à Chantal Hébert que j'admire beaucoup dans ses propos), eh bien ils devront revisionner cette vidéo !
Lettre à Hugo Dumas - Angle mort. Exclusif: Internet, second média d'information des internautes québécois - Actualités techno - Internet. Editor’s Note: At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs. But what are the new rules of PR? Guest author Brian Solis, who earlier this month wrote a post for us on the evolution of the press release, explains how public relations has changed and offers up 12 secrets of PR for startups.
Warning: This a lengthy post. Its intent is to help companies navigate through the rough seas of traditional PR as it struggles, forcibly, to evolve and adapt to the new rules set forth by the Web (regardless of version number) . Solis is the Principal of FutureWorks, a PR and New Media agency in Silicon Valley and also blogs at PR 2.0.
I’ve been overwhelmed with requests from executives and PR professionals to explain how this new media (r)evolution applies to them specifically and how they can make PR more effective and personal during these interesting times. No BS. Free Internet Press Release Services. PRWeb.com is now charging $80 for a release. Do you know of any other sites for free web press releases?. Depending on what you are trying to accomplish, PRweb can be worth the $80. I use it all the time for my clients. You not only get guaranteed injection into Google News & Yahoo News, it gets promoted to the blog-o-sphere and depending on how many pick it up, can provide a lot of links back to your site.
And they do some SEO work behind the scenes to optimize your release for maximum web exposure. Plus, they have a list of media people who get notices from PRWeb. That said, if you just want to get the release out on the web and into Google & Yahoo, there are a few services you can use: (these are from my Quick & Easy Guide To Getting Your Press Release Out) 1. They have both free and paid release services. 2. www.PR.com I notice that many press releases from this service end up in my Google news feed. They also format the releases nicely and have an option for PDF output. 3. www.PR-USA.net 7. River of Opinion: The Nation. How to Create and Distribute a Social Media Release.
Study Examines The Impact Of PR On News. Courtesy of the Cardiff School of Journalism comes a fascinating study on the link between PR and news. The researchers set out to study the British media to discover how much journalists rely on PR and the wire services. To anyone who is aware of the changes going on in the mainstream media right now, there are very few surprises in the report. Essentially, today’s journalists are required to do more with less time. The resulting pressure has increased their reliance on material provided by communications professionals. These findings do, however, add some weight behind the anecdotal stories of trends in the traditional media.
Indeed: “…our research suggests that 60% of press articles and 34% of broadcast stories come wholly or mainly from one of these ‘pre-packaged’ sources.” One area that did surprise me, though, was the analysis of PR impact on different topics: This is symptomatic of the challenges being faced by journalists nowadays. Download the full report here (use Word to open).