5 Ways to Market Your Brand on LinkedIn. Linda Coles is the author of the book Learn Marketing with Social Media in 7 Days (Wiley) and is a social media speaker and consultant at Blue Banana. LinkedIn provides plenty of marketing opportunities, but lets take a look at some of the lesser-known tools. Although not all are free, try making room in your budget for a few simple and effective marketing strategies. Whether you're looking to raise marketing awareness or drive sales, look for guidance from the LinkedIn team. Where else can you specify your target audience based on job title, industry, functional area and much more? Try these five LinkedIn tools for better marketing. 1. Start off with self-serve LinkedIn ads. Your ad will display either along the top, bottom or right-hand side of a member’s home or profile page, and can contain both text and an image. In terms of cost, LinkedIn ads run very much the same as other text ad systems, on an auction or bid basis. 2.
Purchase display ads through the LinkedIn field sales team. 3. LinkedIn: Brands should start courting followers on the site ‘right now’ In the wake of LinkedIn’s successful IPO, the social media site regarded as Facebook’s grown-up, business-minded brother is looking to attract more advertisers. To that end, LinkedIn will look to its follower feature, which enables users to “follow” different companies. Here’s the deal: Brands, as you probably know, are attempting to build a follower base on LinkedIn. Mike Gamson, senior vice president of sales for LinkedIn, says time is of the essence to do so. He told Adweek that brands will soon have the option of paying to be featured on the site—as on Facebook and Twitter. As a result, companies will want to build their base of followers now before companies with bigger coffers can pay to get in front of them. Or, as Adweek put it, “Attracting followers now, while the feature is still relatively new, will cost much less than courting them down the road, when brands might have to lure them away from rival companies they’ve already decided to follow.”
LinkedIn is crawling with reporters. How can you connect? So it's established. They're out there. Floods of reporters. All over LinkedIn. A new survey by Arketi Group reveals that 92 percent of journalists have a LinkedIn account, up from 85 percent in 2009. The question, then, with so many journalists in that space, is this: How can communicators use LinkedIn to become sources or to promote their clients to journalists?
Arketi Group, a high-tech public relations and digital marketing firm, also found that 85 percent of journalists are on Facebook, up from 55 percent in 2009. Mike Neumeier, principal of Arketi Group, says the spike of reporters on LinkedIn is good news for PR professionals and others hoping to catch the media's attention. "You don't have to stalk them and pitch them through LinkedIn, although you certainly can," he says, "but you can find a lot of background information on journalists. " LinkedIn tutors reporters LinkedIn is also doing its best to help members of the media use the platform.
From internship to job offer to story. LinkedIn Launches Button That Lets You Apply for Jobs. LinkedIn devient numéro 2 des réseaux sociaux. Linkedin-demographics-2011-infographic.jpg (Image JPEG, 2000x4500 pixels) - Redimensionnée (16%) 20 Awesome LinkedIn Tips, Tricks and Tools. Many users find LinkedIn to be an effective business tool. By Migual Helft New York Times Posted: 10/03/2010 12:11:00 PM PDT0 Comments|Updated: 4 years ago Joanna Wiseberg began Red Scarf Equestrian, which makes stylish handbags and other luxury goods for horse lovers, two years ago, just as the economy plunged into recession. Nevertheless, Wiseberg was soon meeting people who invited her to showcase her goods at elite places like the Cannes Film Festival, the Monaco Grand Prix and a luxury goods conference in China. "My business is a niche within a niche, and I opened at the worst possible time," Wiseberg said.
Her tool was LinkedIn, the social network for business professionals that is often perceived as a workaday cousin to the social butterfly of Facebook. "I wouldn't be here without LinkedIn," she said. For any company in the social networking business, it is not easy living in the shadow of Facebook and Twitter. But with its unabashed utilitarian bent, LinkedIn has built a presence in social media.
Create a profile Job searches Company data.