Meet the Writer Being Sued For His 17,000 Twitter Followers. At any conference, product launch or other event where the top tier of tech reporters gather, Noah Kravitz is easy to pick out of a crowd. He's the affable guy with glasses, earring and a cue-ball head; a supersmart cellphone-loving thirtysomething with a finely tuned sense of the absurd. Online, Kravitz often goes by the handle "Kravy Krav," an homage to hip-hop legend Flavor Flav.
KravyKrav was also the name of his very first (and now inactive) Twitter account. And if that had been the only Twitter name Kravitz ever went by, he wouldn't have made news this week. But his subsequent Twitter account was @Phonedog_Noah, and that has led to an eyebrow-raising lawsuit from his former employer. The reviews website Phonedog claims Kravitz's Twitter account, now renamed simply @NoahKravitz, is the equivalent of a corporate customer list that the writer upped and left with. The site wants $2.50 for each of Kravitz's 17,000 Twitter followers over an eight-month period, which adds up to $340,000. Community Manager : développez votre sens de la formule. Cet article a été publié il y a 2 ans 3 mois 8 jours, il est possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Pour sortir du lot, tel un camelot au milieu d’un marché, un community manager doit savoir développer certains attributs pour briller sur les réseaux sociaux et attiser l’attention sur le produit qu’il représente : annonce percutante, réponse appropriée, proximité avec l’auditoire, interpellation directe et pouvoir de persuasion.
En un mot, il doit avoir le sens de la formule. Voici une palette d’astuces d’écriture pour trouver la bonne formule dans vos prochaines publications. Ces différentes approches peuvent être combinées. Quoiqu’il en soit, le mieux est d’utiliser l’ensemble de ce large éventail de formules suivant les produits portés et le contexte. Les émotions sont au centre des réseaux sociaux. N’hésitez pas à solliciter vos abonnés de manière directe. La ponctuation doit être utilisée avec discernement.
Vous ne trouvez pas ? 10 Fundamental Tips for Social Media Community Managers. Community managers are becoming an increasingly important role for all types of businesses, and we're seeing the role appear everywhere from tech startups to major corporate brands. Most commonly, community managers are responsible for engaging current and potential customers via social media and growing vibrant, enthusiastic communities around their products and services. Some community managers even facilitate conversations in private online forums, work with internal company intranets, and act as customer support.
Community managers must strike a balance. Externally, community managers are the voices of their brands in social media, serving as social media strategists, customer service managers, content creators, product managers, and evangelists. Internally, they are the voice of their communities at their own companies. Because community manager jobs vary at each company, there is no one magic bullet to make a community management program work. 1. 2. 3. 4. 5. 7. 8. 9. 10. What Does it Take to Be a Great Community Manager? Earlier this week, William Ruzvidzo invited me to answer a question on Quora, “What does it take to be a great community manager?”
Mr. Rudvidzo is a Community Manager at 49Pixels. I thought about this for a while and came up with the following. A great community manager has experience. I think this is easily overlooked. People think community is brand new and that no one has experience. So they look for marketing or communications converts looking to make a switch. I’ve seen a lot of crazy job listings for community manager.
Perhaps the best place to get powerful community management experience is in forums because there is a great deal to manage and a lot of working pieces. But, regardless, great community managers have experience in managing a group of people online, encouraging healthy interaction and engagement amongst that group, in moderation, in managing a staff of moderators (volunteer or otherwise), in setting policies for social areas and more.
Roch Courcy, gestionnaire de communauté | Emilie Laperrière, collaboration spéciale | CV. C'est un hasard qui a mené Roch Courcy à sa profession. «Pendant mes études, je me suis ouvert un blogue qui parlait des sujets que j'abordais durant mes cours; la communication, les relations publiques, la publicité et le web. Mon intérêt pour les médias sociaux est parti de là», explique-t-il. Les journées de Roch Courcy sont chargées. Il anime les comptes (Twitter, Facebook, etc.) de certains clients, agit à titre de conseiller et consultant en médias sociaux avec d'autres, donne des formations et gère en plus la présence de son agence sur les médias sociaux. «C'est un nouveau métier et ça apporte son lot de défis! Les préjugés sont encore le lot des médias sociaux.
Un bon gestionnaire de communauté doit être rigoureux. Le métier étant tout nouveau, les données statistiques ne sont pas encore disponibles. Endroits de travail: Agences de communication et de publicité, compagnies d'assurances, firmes d'experts-conseils, institutions financières, PME, grandes entreprises, à son compte. What Does It Take To Be a Social Strategist? [INFOGRAPHIC] Looking to break into a social media career? Here's pretty much everything you need to know about the job and the people who do it every day. Nearly 80% of corporations use social media, so there's plenty of opportunity for aspiring strategists — especially as the other 20% get on board. Step 1: Get a Twitter account — 100% of social media managers represented in the survey have one, and you have to know the lay of the land if you're going to innovate and build a brand on said land.
Step 2: Be ready to wear many hats. When it comes to social media, there's a lot to tackle, including crafting actual posts, analyzing metrics, training and managing a team, spearheading campaigns, working with agencies and managing a budget. Want to know if you're cut out for it? Every week we post a list of social media and web job opportunities. SEO Manager at TIG Global in Chevy Chase, MDProject Manager at OMD in New YorkWeb Developer at Design at Work in Houston. Votre community manager doit être un pro. Mais un pro de quoi. Résumé : profil encore mal défini, le community manager ressemble à mouton à 5 pattes. Seule certitude : il doit être un vrai professionnel. Mais un professionnel de quoi ?
Connaitre les environnements “sociaux”, leur fonctionnement et leurs règles peut sembler un prérequis indispensable. Mais lorsqu’on regarde de plus près les attentes de l’auditoire en ligne, on peut se demander si la connaissance du métier, du secteur et une vraie expérience “face au client” ne sont pas les premières qualités qu’on doit attendre d’un community manager. Une entreprise qui désire aller au delà des bavardages convenu et avoir une véritable logique de service à l’égard de ses clients peut elle confier l’intéraction avec le client à des personnes n’en n’ayant jamais rencontré un et incapables de comprendre leur situation et leur ressenti ? Cela semble difficile. Il y a un certain temps de cela j’ai vu passer dans ma timeline twitter un lien vers un poste de community manager. Google+ The New Community Manager Profile. Originally posted on allfacebook.de. Facebook not only changed the social web, its relevance has also created an entirely new profession.
Community Managers are no longer programmers The days when community managers were just programming nerds were over with the dawn of Facebook. Before Facebook became the dominant social media platform, the main task for community managers was to program forums and communications systems. A necessary side job of their data management responsibility was to act as moderator, and they often did it poorly. And today? From Data to Dialogue Management In place of data management came stakeholder dialogue. Companies and their community managers are faced with real-time communication and its associated challenges. Communication independent of time and place as well as the new form of dialogue management require new competencies. The New Community Manager Profile Community Management features the word “management” in its name for good reason.
Strategic Expertise.