Gestion de crise

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http://www.nonprofitmarketingguide.com/blog/2012/02/01/the-accidental-rebranding-of-komen-for-the-cure/

The Accidental Rebranding of Komen for the Cure

(Updates to this post can be found at the bottom.)

Hill & Knowlton battles to keep account after manager’s anti-Sensis tweets - mUmBRELLA

http://mumbrella.com.au/hill-knowlton-battles-to-keep-account-after-managers-anti-sensis-tweets-17120 PR agency Hill & Knowlton faces a fight to keep Telstra as a client after the agency’s Sydney general manager Fergus Kibble posted a series of tweets questioning the environmental credibility of its Yellow Pages directory.
Social media have fundamentally altered modern labour negotiations, as Air Canada's flight attendants and a raucous Facebook page are proving. Air Canada’s flight attendants recently rejected the second tentative deal between the company and their union, the Canadian Union of Public Employees (CUPE).

Facebook Shake-up: Flight Attendants, Air Canada, and CUPE | BCBusiness

http://www.bcbusinessonline.ca/management/legal/facebook-flight-attendants-air-canada-and-cupe
As emptied grocery store shelves along the East Coast proved last week, people like to prepare for impending crises. That is, unless those crises are happening on social media sites, a recent study from Altimeter Group found. "Companies are quick to deploy the latest social media technology, yet most companies are not prepared for the threat of social media crises, or the long-term impacts to business," the Altimeter report states in its executive summary.

Study: Most companies are not prepared for a social media crisis | Articles

http://www.prdaily.com/Main/Articles/Study_Most_companies_are_not_prepared_for_a_social_9401.aspx
http://www.webmarketing-com.com/2011/09/21/11085-community-management-4-etapes-pour-gerer-une-crise-sur-facebook Facebook est un formidable outil pour promouvoir son activité.

Community management : 4 étapes pour gérer une crise sur Facebook | Webmarketing & co'm

http://socialmediatoday.com/jenily-silva/343490/social-media-checklist-emergencies-and-disasters-response-first-24-hrs-are-cruci

Social Media Checklist For Emergencies and Disasters Response | Social Media Today

During an Emergency and Disaster, the first 24 hours are critical in order to establish the fundamental action steps in the social media sphere.

On Safety: A Word From Airbnb | TechCrunch

Brian Chesky is the CEO of Airbnb . In this guest article he discusses the recent Airbnb user safety incident we reported on earlier today. On June 22nd, we learned that the home of one of our San Francisco hosts was vandalized by an Airbnb guest. http://techcrunch.com/2011/07/27/on-safety-a-word-from-airbnb/
NEI has launched a new website devoted to safety and the industry's response to the Fukushima Daiichi situation in Japan. The new site is where NEI will now post its regular Japan updates and other related information. http://nei.cachefly.net/newsandevents/information-on-the-japanese-earthquake-and-reactors-in-that-region/

Nuclear Energy Institute - Information on the Japan Earthquake and Reactors in That Region

Réflexions sur ses nombreuses séances de twivage, le néologisme désignant l'action de gazouiller/clavarder tout en regardant la télé? «Ce qui est très, très utile, c'est que toutes les fois où il y a un semblant de controverse, je réponds et l'arrête tout de suite.

Les visages du twivage | Hugo Dumas | Hugo Dumas

Air France : 38.000 followers et un Community manager en congé le dimanche | Etudes en marketing, Haute Ecole ISE : Vansnick R.

Le séisme au Japon est une catastrophe d’ampleur mondiale et a causé des dégâts invraisemblables.
Patrick Kerley is the senior digital strategist at Levick Strategic Communications . He is also a contributing author to Bulletproof Blog ™ and can be found on Twitter @pjkerley . When it comes to high profile lawsuits, it’s often been the plaintiff’s use of social media that makes headlines and wins those ever-important battles in the Court of Public Opinion.

What Brands Can Learn From Taco Bell's Social Media Lawsuit Defense

Le département d'État a commencé dimanche a écrire des micro-messages sur le site Twitter en persan pour s'adresser aux Iraniens, en insistant sur la nécessité que Téhéran laisse sa population manifester pacifiquement et librement comme en Égypte.

Les États-Unis créent un compte Twitter pour s'adresser aux Iraniens | Internet

On a recent visit to California, FEMA chief Craig Fugate ‘s agenda read like an all-star roster of tech companies: Start the day at Twitter and Craigslist , drop by Wired at lunch, then on to visit Apple and Facebook . Why is this bureaucrat, head of the oft-maligned Federal Emergency Management Agency, on a tour of the techno-elite’s offices?

Storyboard: FEMA Chief Says Social Media Aid Disaster Response | Magazine

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