Many business Facebook Pages use custom tabs to run contests, offer discounts or give away free content. While you can set these custom tabs to be the default landing page for non-fans, you cannot control where an existing fan lands when they visit your Page. Fans will always land on the Wall first.
Promote Custom Tabs with Your Facebook Page Profile Picture
Facebook Pages are increasingly becoming the key place for customers to interact with brands online. Every brand active on Facebook should be aware of this and maximize their efforts while engaging with their fans on Facebook. One of the first industries which spotted possibilities in Facebook communication was the telco sector. Many brands in this industry started to maximize value of Facebook by interacting with their fans on a daily basis, creating a whole new communication channel between customers and sales or tech support people. We at Socialbakers are aware of this trend and our goal is to help businesses effectively build their Facebook presence and offer comprehensive analytics and monitoring tools which help them evaluate Facebook activities – and like in the offline world, benchmark them with competitors and market averages. Key features of the Socialbakers Page Analytics are:
What you should look for when monitoring your Facebook Pages
7 Ways To Build Customer Relationships On Facebook
Until recently, many chief marketing officers were only focused on gathering millions of Facebook fans. The next phase is all about building relationships with them online. Here are seven ways CMOs can tap their Facebook fanbases for customer relationship management.
Marketers must look beyond fan count to find real success. Having a branded Facebook page has become near-essential for many businesses. As such, companies should give as much thought and energy into planning and managing their Facebook page as they do a traditional website. “The rapid adoption of the ‘like’ button and the rise of the Facebook ‘homepage’ are indications that marketing on Facebook has become a necessity for businesses large and small,” said Kimberly Maul, eMarketer writer/analyst and co-author of the new report, “ Facebook Marketing: Strategies for Turning ‘Likes’ into Loyalty .”
Facebook Success Beyond the 'Like'
Guest post by Andrew Blakeley. Follow him on Twitter (for exclusive deals and offers!) I recently undertook a simple Facebook experiment , inspired by a brief Monday morning rant from my boss: “This morning my yoghurt told me to find it on Facebook. It didn’t tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook?
Why I Don't Like Your Brand on Facebook Brian Solis
Connect With Facebook Features Widgets FAQs Help Desk Partner Program Blog Pricing Free Trial Welcome to our TabSite gallery! Scroll through the images to view a sampling of what companies have created using TabSite! Click an image thumbnail below to see Fan Page's created with TabSite: Sweepstakes by StyleGlamm
No more FBML! Customize your Facebook Page
21 Creative Ways To Increase Your Facebook Fanbase
If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page .Staying On Top of Social Media Trends
The urgency to stay on top of what is going on with Facebook, Twitter, and YouTube, and the relentless need for content to fuel blogs, is the most difficult part of social media marketing. Change is constant and the social media marketer must know as much as they can to get the greatest exposure for their clients. So how much do we need to study?
Zuckerberg Suits up for Obama « Dachis Group Collaboratory
How Brands Can Suit up for Customers Using Facebook Live By: Lauren Picarello , Joe Pinaire , and Allison Squires Yesterday’s Facebook Live Townhall with President Barack Obama and Facebook CEO Mark Zuckerberg prompted a lively discussion in our Austin office. Not only about Zuckerberg’s shirt and tie , but our social business take on how the live event went down. It made us think: If we were going to host a Facebook Live event for a client, how would we do it? Our goal: optimize the Facebook platform to make the most of this opportunity.
W.I.P. (Work In Progress) » Les critères d’un contenu facebookable
Crédit: Flickr/CC/dkalo Il y a les titres «Google friendly». Maintenant, il y a les contenus «facebookables».L'entreprise a demandé à ses amies Facebook ce qu'elles recherchent et préfèrent. L'essence de leurs réponses, c'est un parfum à la fois fruité et sucré. De l'internet aux éprouvettes est né Pitaya. C'est le nom d'un fruit exotique de la famille des cactus, une boule épineuse rose ou jaune que certains appellent «fruit du dragon» sous l'influence de l'anglais. Lancé mardi, ce parfum dépasse ses premiers objectifs de vente, affirme Éric Arminjon, vice-président marketing de cette PME de Boucherville.
S'inviter dans la conversation | Sophie Cousineau | Sophie Cousineau
How to Encourage Engagement on Facebook
With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Recently, AT&T released the results of its Small Business Technology Poll . In the survey, AT&T found that 41% of small businesses surveyed have a Facebook page for their business.Dr. Edward Zuckerberg, D.D.S., shows that less radiation is needed for… (Michael Nagle ) Reporting from Dobbs Ferry, N.Y. — Edward Zuckerberg pulls his iPhone out of his jeans pocket and hits the familiar blue Facebook icon. He's eager to show off his latest effort to market his suburban dental practice. The man known as "Painless Dr.
Facebook chief Mark Zuckerberg's father: Edward Zuckerberg, the original technology guy in the Zuckerberg family - latimes.com
In preparing for a webinar this week with Lithium Technologies on Facebook and your brand, I spent a bit of time researching best practices for engaging customers on Facebook. I've pulled together a list and thought it might be useful to share some ideas and techniques that some companies are finding effective on Facebook and other social sites. Engaging the "social" customer is a topic that is getting a lot of air time these days for good reason. The more customers migrate to the social web the more engagement becomes a priority for successful brands and is tied to the overall customer experience. Moving from a transactional relationship to one of trust and engagement is fundamentally about the customer experience; positive or negative experience trumps everything else. Engaging where your customers are online is important and today they're on Facebook.
Engaging Customers on Facebook
Facebook provides a comprehensive Help Center with its own range of FAQs along with helpful content from a vast number of users . [There's even a handy Leaderboard - Top Contributor - with points system to see which users have been most helpful. Links just go to the user's personal Profile, though.