Top Ten Drug Companies in Social Media. What is the "social share of voice" among pharmaceutical companies online? While some drug companies have been reluctant to embrace social media for fear of running afoul of FDA regulations that govern the advertising and promotion of prescription drugs, others are embracing social networks to help brand and position their companies in a positive light with consumers and practitioners. Here are the TOP TEN Pharma companies that are presently useing social media to reach out to larger audiences. 1- Pfizer Pfizer, maker of the well-known drugs of Viagra and Celebrex, is exploring social media by teaming up with Private Access to create a social networking site. that will bring together patients and clinical trial researchers.
Once the site is up and running, patients will have the opportunity to confidentially post personal health information that will only be made available to researchers studying their particular condition. 2- Johnson & Johnson 3- Novartis 4- Boehringer Ingelheim 6- Bayer i. Pharma and Healthcare Social Media Wiki | Dose of Digital - Digital Marketing in Pharma and Healthcare. HealthEClips - Discover and Share Interesting Health Clips, News, Discussions and Debates.
Canada’s Online Health Check – Canadian Pharma on Social Networks. If you are looking to network online with Canadian pharmaceutical professionals, you might want to try LinkedIn first. Mid to end of November 2009, 50 Canadian pharmaceutical professionals responded to a 1-minute survey which asked them about their activity on various social networks. The results were then divided between “client” (19 responders) and “supplier” (31 responders) companies. The following highlights the key findings for each of the questions asked. 1. 100% of client and 97% of supplier pharma professionals have a profile on LinkedIn.68% of client and 71% of supplier pharma professionals have a profile on FaceBook.Twitter is third in line, and this is where you start seeing a moderate discrepancy between the client and supplier side; 32% client and 45% supplier professionals have a profile on Twitter. 2. 3. Many thanks to everybody who took the time to respond to this survey, and who passed it along to their colleagues.
Notes about the survey itself: Stay in touch, Nat.
Heroes of Hope. Cystic Fibrosis Community. OneTouch. OTC. Social networks. Johnson & Johnson Diabetes Institute Community: Social and Safe through Focused Community Management, and Moderation | VEOMED. Pfizer 2.0- Living and Learning | VEOMED. Bayer Levitra. What the pharma industry can learn from In-Bed, Bayer Scherings award-winning online marketing campaign for Levitra.
Not too long ago, Dennis had a problem. To his great concern and that of his wife, Elaine, he suffered from erectile dysfunction (ED). Today, however, after seeing a doctor and taking medication that addressed his symptoms, 40-something Dennis can now rise to the occasion. And hes even won a prize for it, too. Dennis is not an actual person, but a cartoon character in the online marketing campaign In-Bed (www.in-bed.info), for Bayer Scherings erectile dysfunction drug Levitra. Produced by British advertising agency Profero, the educational campaign has not only appealed to Internet users but also achieved what few in the industry ever deemed possible: In-Bed won the much-coveted Grand Prix awarded by Revolution magazine for outstanding digital marketing. Breaking the taboo Then theres Dennis, the average guy who animates the educational portal. Reaching the target audience. Top 10 Health & Medical Information Websites - April 2010.