Welcome to Facebook - Log In, Sign Up or Learn More. The Fantabulous Lists of Social Media Case Studies. February 14, 2011 A guest says: Thanks for this. It will take me some time to go through the entire list, but I needed lots of case studies for my training sessions. This will be very useful. If you has to pick one of these as the best social media campaign, which one would it be? I am personally a fan of the way Dell uses social media. Behind the Scenes on 8 Innovative Social Media Campaigns.
With the Behind The Social Media Campaign Series, supported by Oneupweb, Mashable took an in-depth look at the makings of eight innovative social media campaigns from Ford, Mattel, Internships.com, Old Spice, Toy Story 3, Edge Shaving Gel, The Voice and Buffalo Wild Wings. Using Twitter, Facebook, YouTube, Foursquare and SCVNGR, among other social tools, these brands executed successful and engaging social media campaigns worth applauding. This roundup is dedicated to outlining each campaign. If you find a particular campaign interesting, click through to the article to read the full story. 1. Twitter + Random Acts of Kindness = A Successful Social Campaign Edge Shaving Gel's #soirritating Twitter campaign spreads the word about its anti-irritation gel through random acts of kindness.
Read the full story here. 2. Toy Story 3 was one of the biggest films of 2010. Months before that, Disney and Pixar embarked in a wide-scale marketing blitz that covered television, print and social media. 3. Les meilleures campagnes de relations publiques 2.0 -- Conférence Infopresse. Top 10 brands in social media. Social Brands and the Seven Deadly Sins. Companies establishing a social media presence may make some missteps. Some of the brands known for their social presence, including Best Buy and Starbucks, can point to mistakes made along the way and to what the brand learned from it. It’s understandable. Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals that are indirectly reinforcing the brand. It’s not as simple as flipping a switch.
While some mistakes can actually increase a brand’s credibility if handled correctly, the following tips can help brands avoid the “seven deadly sins” of social media: Envy, Sloth, Gluttony, Wrath, Pride, Lust and Greed. Envy: Being envious of brands like Zappos, Jet Blue or even a direct competitor is understandable. Sloth: Every brand wants fans and followers. Wrath: We've all tapped into the more expressive tendencies of social media. Lust: So a brand is well-established on Twitter or Facebook.
13 Enlightening Case Studies of Social Media in the Classroom. Social media is the thing right now. It provides a way to connect people of similar (or dissimilar) interests from around the world. Social media also provides networking tools for professionals and even for job hunters. And it offers a platform for friends and family to keep up with each other. But social media isn’t just for professionals, computer geeks and families who prefer not to send email; increasingly, social media is becoming a part of the classroom. 1. It isn’t surprising that social media is used in newsgathering. This is a graduate level class in the Graduate School of Journalism that teaches students that they can use real-time searches to find breaking news — and to find comments on that breaking news. 2. Many universities are interested in sharing projects with the world — not to mention educating others in the school. Also, gathering this information into one place makes it a little bit easier to search for news and research being done at Stanford. 3. 4. 5. 6. 7. 8.
Why Social Media Programs Fail. There is no lack of focus on social media success stories, even though we keep talking about the same ones (e.g. Old Spice, Dell, Starbucks, Dunkin’ Donuts, etc.) over and over again. But what about social media failure? There’s little attention paid to campaigns and programs that drop the ball, blow up or, frankly, are a waste of time and money. The thing about failure is it shouldn’t be shoved into the corner and alone. Failure needs to be scrutinized, explored and studied so we can understand how to create successful efforts. Here are some of the leading reasons why success can be so elusive: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Note: This post originally appeared on the Sysomos blog. Social media Screw Ups - A History. Social media Screw Ups - A History. Social Media Case Studies & Examples.
Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5.
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