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Outils. Gestion RP. Vedettes. Controle. Relations investisseurs. Livres. Evaluation. Calendriers événementiels. Discours. Photos. Reputation. HOW TO: Get the Most From a Small Business Social Media Presence. Scott Gerber is a serial entrepreneur, angel investor, public speaker and author of Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke.

HOW TO: Get the Most From a Small Business Social Media Presence

The content for this post was sourced from the Young Entrepreneur Council, a group of successful Gen Y business owners. You can submit your questions to this group on NeverGetaRealJob.com. Today's reality is that your business needs to be on social media, but the mere existence of your business on sites like Facebook and Twitter doesn't guarantee a single sale, or even a single referral. In order for businesses to succeed in the social media space, they need to be properly educated on what works and what doesn’t.

More importantly, business owners need to have realistic goals about what they'll get out of social media. When the right tools are used effectively with the right motives in mind, social media can have a huge impact on small business marketing and customer service efforts. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Guerilla marketing

Presentations. Design web. Hill & Knowlton. Crisis communications. Web 2.0. LEAKED: Apple Might Fire Employees For Doing Anything On This Long List. Watch what you say, boys.

LEAKED: Apple Might Fire Employees For Doing Anything On This Long List

Apple warns employees that they can be fired for speculating about future products, using their work email account for personal messages, and posting messages on an Apple-related web site. The company's very strict guidelines for employee behavior were revealed today by 9to5Mac. From that document, here are some things that can result in discipline "up to and including termination," according to the internal policies packet: Posting ANYTHING on a outside Apple-related web site or forum, whether you identify yourself as an Apple employee or not.Publishing any "photographs, articles, or commentary about Apple products, services, or initiatives" on a personal Web site.Speculating on any Apple rumor -- even to another employee in a place where a customer might overhear.

You can read the whole thing here.

Gestion de crise

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