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Announcing integration with CakeMail - Litmus

Announcing integration with CakeMail We’re delighted to announce the integration of CakeMail and Litmus. Starting today, all CakeMail’s users have full access to the Litmus email testing service from right inside CakeMail’s interface. http://litmus.com/blog/integration-with-cakemail
http://cindyking.biz/international-marketing-review-blog-carnival-23/

International Marketing Review #23

International Marketing Review On Email Marketing Here is a list of links to other interesting articles elsewhere on the web W elcome to the 25 October 2008 edition of the International Marketing Review. This week I seem to have targeted Email, although it was really unintentional. If you have a post that you would like included in a future review, email me the link and I will try to include it.
http://blog.cakemail.com/do-not-call-email-me-instead/

“Do not Call” … Email me instead! | CakeMail Blog

In Canada, September 30 is the deadline set by the CRTC to implement The National Do Not Call List (DNCL) . This is already in place in the USA as the National Do Not Call Registry . From this date forward, anybody who registers to the list will be removed from ALL telemarketing lists. This means that marketers might have to find new ways to contact people.
Enables customers of the industry leading CRM to deliver agile support with Enterprise 2.0 help desk COPENHAGEN – 8 September 2008 – Zendesk, a leader in Web 2.0 help desk software-as-a-service (SaaS) solutions for online customer support announced today that it has released new Salesforce.com integration capabilities. The application allows customers to combine the power of the leading on-demand CRM solution with the most cutting-edge Web 2.0, on-demand help desk solution. “Ironically, most SaaS CRM and helpdesk solutions focus exclusively on internal processes and are quite difficult to integrate to a company’s website,” says Mikkel Svane, CEO of Zendesk. http://blog.zendesk.com/blog/2008/09/zendesk-release.html

release - CakeMail mention

Le prochain président des États-Unis serait-il devenu un produit ? Barack Obama, candidat à l’investiture du Parti démocrate américain, a choisi une plateforme marketing par courriel (Cakemail) pour supporter sa campagne de souscription sur le Web. Baptisée anobamaminute.com , la campagne vise à amasser un million de dollars en une minute. Les partisans sont encouragés à inscrire leur adresse courriel sur le site du candidat à la présidence barackobama.com et à faire la promotion de cette campagne à travers leur réseau existant. Toutes les personnes qui se seront inscrites sur le site seront ensuite sollicités par courriel pour y faire un don de 100$ à 13h précise le 21 avril prochain. Lancée le 8 avril dernier, la campagne a généré, en 24 heures seulement, 430 nouvelles inscriptions. http://sergio-gohabsgo.blogspot.com/2008/04/billet-6-produit-le-prochain-prsident.html

emarketing-crm

Richard Hétu, collaboration spéciale : Une entreprise montréalaise aidera la cause d'Obama | LaPresseAffaires.com

http://affaires.lapresse.ca/economie/200901/06/01-691155-une-entreprise-montrealaise-aidera-la-cause-dobama.php (New York) Une entreprise montréalaise mettra sa technologie au service de partisans de Barack Obama afin de les aider à récolter un million de dollars en une minute le 21 avril, veille d'un rendez-vous électoral important en Pennsylvanie. Fondée l'année dernière, CakeMail inc. fournira aux organisateurs de cette campagne inusitée l'outil essentiel dont ils auront besoin pour atteindre leur objectif, à savoir une plateforme de marketing par courriel. «Même si le contrat n'est pas énorme, nous sommes heureux de pouvoir travailler sur ce projet qui aura un grand rayonnement», a déclaré François Lane, le patron de CakeMail, qui compte neuf employés à Montréal et des sous-traitants à l'étranger. «Je trouve en outre le candidat Barack Obama très intéressant», a ajouté l'entrepreneur, qui a créé sa plateforme de marketing par courriel en 2002 pour le compte de Mastodonte, une entreprise qu'il a par la suite vendue.

Obama choisit CakeMail

http://www.directioninformatique.com/obama-choisit-cakemail-4/9223 L’équipe du candidat à l’investiture du Parti démocrate américain a choisi un logiciel de marketing par courriel développé à Montréal pour supporter sa campagne de souscription sur le Web. Barack Obama, le candidat à l’investiture du Parti démocrate aux États-Unis, a choisi la plateforme de marketing par courriel en « marque blanche » CakeMail de l’entreprise montréalaise du même nom pour supporter sa campagne de souscription sur le Web. Baptisée An Obama Minute , la campagne de souscription a été mise en place par un groupe de partisans indépendants du parti et vise à amasser un million de dollars en une minute. Les participants sont encouragés à inscrire leur adresse de courriel sur le site Welcome to Obama for America et à faire la promotion de la campagne à travers leur réseau existant. Toutes les personnes qui se seront inscrites sur le site seront ensuite sollicitées par courriel pour y faire un don de 100 $ à 13 h précises, le 21 avril prochain.

RDI en direct / Matin | zone Information

http://www.radio-canada.ca/actualite/v2/RDI_matin/archive191_200804.shtml (5 avril 2008) - Pour nous écrire: mewe@radio-canada.ca - Pour nous envoyer vos photos météo, utilisez le formulaire sous le calendrier, dans la colonne de gauche de notre site. Pour écouter RDI en direct sur le Web, rendez-vous dans la Zone audio-vidéo de Radio-Canada.ca . 6 h 20 : Monique Tremblay , directrice des opérations pour les Jours de la jonquille de la Société canadienne du cancer, nous parle de cette campagne de financement qui se poursuit jusqu’au 6 avril.
Background on Keywords Today, most business purchasers looking to buy a product or service start the process by using a search engine to find vendors and product information. How can you make sure that your business is found when these people are looking for you or your competitors? You need to make sure you rank high in the search engine results, for as many search terms as possible, and hopefully for many of the terms that are searched for more frequently. The first step toward ranking high in the results for the most common terms that people search for is to have the right keywords as part of your online presence. Some things to keep in mind:

Keyword Tips

http://www.hubspot.com/internet-marketing-tips/detailed-keyword-tips/
http://blog.cakemail.com/make-the-most-of-the-opening-rate/ The opening rate of a campaign is a large indicator of its success. It’s of utmost importance to understand how this opening rate is measured, in order to be able to best use the information to your advantage. Email marketing software, such as CakeMail, inserts a tiny, invisible image into the body of the HTML email. The idea is that when the email is opened by the recipient, this image is downloaded, and the email software counts the opening. This method of measurement is not as precise as it could be, for one simple reason: not every email software automatically displays images. If this is the case, and a recipient decides to read the email without displaying images, the opening is not detected.

Make the Most of the “Opening Rate” | CakeMail Blog

We Want Your Email Marketing Tips Now - E-Biz Booster Blog

A more conservative headline would read something like, “Call For Submission!” . But that sounds pretty uninteresting, doesn't it. As you might or might not know I am organizing the Email Marketing Tips Blog Carnival. You probably have read an edition, which comes out on a biweekly basis on Wednesdays. The next, 6th edition will appear in a week.

Obama : Favorite Email Program - Email Marketing Lounge

Mar 28, 2013 - Before you read on, first take the steps below. Mar 27, 2013 - Today, I'm proud to announce that Yesmail has been recognized by the Web Marketing Association in their eleventh annual Mar 22, 2013 - Creative Inbox is a series of posts highlighting email marketing campaigns with standout design. Feb 22, 2013 - Feb 21, 2013 - Mobile enabled email has truly been the topic du jour for 2013 so far. Surely enough, it’s a huge one and it merits a huge focus.

Study proves that personalized emails are more effective

Written by: Ryan Allis August 1st, 2008 Email marketing is back in the news with some statistics that could help you improve your email campaigns. According to a recent study by the Aberdeen Group, companies that targeted and personalized their emails received 57% more orders than those that sent out non-personalized emails (Brafton.com, July 28, 2008). The study also found that 96% of companies and organizations realize that personalization is important, but few of them have the information necessary to make their emails truly personal to their customers. I’ve spoken at length in the past about why message personalization is important to help reinforce the bond between your business and your customers.
Integrate Social Network Buttons + Widgets and Track Your Social Media Traffic! http://j.mp/pdSocialNetworkingPro All the positive feedback we're getting about it is truly amazing!

Online Email Marketing - Free Articles Endless Marketing

Advantages of Email Marketing in the World

Internet is the fastest growing marketing medium today, simply because most of your prospects spend more time online than reading a newspaper/magazine, watching TV or other media. It makes infinite more sense to invest in online marketing today as its cheap and hits your prospects directly. If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month.