Live From Social Media Week: Suxorz — The worst social media screw-ups of 2011. This post is by Heidi Cohen, principal of Riverside Marketing Strategies. For more of her analysis of the Suxorz, including what these failures can teach you, check out her blog. Face it: It’s easy to select the awards for the best of something. You can watch trending social media shares, favorite lists, comments, purchases or other factors to decide what came out on top. But when it comes to the worst-in-class, it’s more challenging.
You have to differentiate the no-names from the out-right failures, based on their poor showing on a variety of metrics. That’s what distinguishes the “winners” of this year’s “Suxorz” awards as the worst social media of 2011. This year’s Suxorz panel chose the worst of social media across an array of topics. Now, without further ado, here are 2011’s worst social media sins. Tin ears. Condom-maker Olla sends friend requests from unborn children. Don’t mess with bloggers. ConAgra Foods, with agency Ketchum, misleads bloggers. Fun with hashtags. Well played. What is Copyright Infringement | Blogging Tips | Home To Heather. Social Media for SEO vs. Customer Engagement. During an internal discussion at TopRank Marketing, the topic of defining social media came up and one area of interest was the difference in outcomes when it comes to incorporating both social media and search engine optimization.
The social media tactics and expected outcomes when used for a SEO program are very different than social media intended to improve customer engagement outcomes. I think this is an important distinction because while social media and SEO work great together, the outcomes and business value can be very different. Social Media for SEO SEO helps connect customers with brand content through search engines. Content associated with both qualitative and quantitative signals tends to be rewarded with higher search ranking, driving traffic and hopefully, sales. In the scheme of things within the customer lifecycle, SEO is a tactic focused on aiding information discovery at numerous touchpoints, with an emphasis on the top of the funnel. Content Marketing Strategy & Optimization. SES New York kicked off with an excellent keynote presentation by David Meerman Scott (interview) followed by a panel on Digital Asset Optimization including Mark Knowles, Chris Boggs and myself.
Richard Zwicky moderated. The rising importance of optimizing one’s digital assets came out of Google and other search engines’ decision to start including information and file types from other sources than their main search index. Some queries trigger search results that go beyond web pages, MS Office docs and PDF files to include sources such as images, blog posts, news, video thumbnails, books and shopping. While many SEOs were responding to the changed landscape of the Search Engine Results Page (SERP) and optimizing for other file types, many others were already optimizing holistically under the premise of, “What can be searched on can be optimized“. Most companies are not wired to create the variety of content that can achieve top visibility on search engines.
Faux pas dans les réseaux sociaux. 9 Ways to Transform Your Website Into a Social Media Hub. Should your website be social? Are you looking to turn that static website into an interesting social media–enabled destination? Keep reading to discover how. Should Your Site Be Social-Enabled? There’s no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it. Yet, for most of us, our websites are still where the rubber meets the road. Can you inject some of the “humanness” of social media into your website without compromising its ability to sell? More and more businesses are showing us that this is an achievable and worthwhile goal; that the two together can foster improved communication, build brand loyalty and create a better, more responsive, more profitable company.
Here are nine examples of how you can integrate your social media activity into your website for maximum results. #1: Add social media buttons to your home page Businesses commonly link to their social media profiles, even from their home pages. Can You Pass The Social Media Relations Quiz? The Future of the Hotel Industry and Social Media.
The Future of Social Media Series is supported by Gist. Gist provides a full view of the contacts in your professional network by creating a rich business profile for each one that includes the most news, status updates, and work details. See how it works here. Unlike many modern industries, most of what a hotel does needs to happen offline. It's hard to deliver room service or make beds with a click. But hotels are experimenting with plenty of other ways to improve service and connect with customers using social media. Many of their ideas have serious potential. "I suspect we are in the same position that we were with online marketing 20 years ago," says Bill Carroll, a senior lecturer at the School of Hotel Administration at Cornell.
Here are six ways that social media could make that impact on the hotel industry. 1. A concierge with a Twitter feed could be a powerful thing. Several tourism bureaus have already figured out this strategy. 2. 3. 4. 5. 6. Series supported by Gist. 101 Tips to Become Social Media Rockstar. Social media has shaped internet in new way. We have already talked about how Social media has changed the society and how Social recommendations helps in shopping, and it’s important for any business or an individual Blogger to get their best foot on Social media front and become a Social media rockstar.
If you are not sure what Social media could do for you, read below two articles: Social media is the future of the web and one of the best ways to get the best from the social media world is by being informed. There are many great social media tips that can help you improve your social media results and this post will be talking about 101 social media tips you must know. Some of these tips are from personal experience and the others are from effective research. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62.
Best Practices for Funeral Directors to use Facebook | Funeral Futurist | Robin Heppell. When I was young and visiting my Grandparents at the family funeral home – EganFuneralHome.com in Bolton, Ontario – I would spend a lot of time with him walking into town, going to the post office and running other errands. I was always amazed about how many people knew him and that he knew them. His success – just like other past generation Funeral Directors – could be attributed to being a helpful member of community, whether professionally or in other activities. They knew, they liked him, and when they needed his services, they could trust him. Since life is different nowadays and there are a lot less people in the “social hubs” than there was 50 years ago, it doesn’t mean that you have to go to the same places that Gramps hung out – he was where the people were. You should apply the same philosophy – Go To Where The People in Your Community Are! If you think that I am just pushing this Facebook stuff on you because I am a bit of a techie – you’re wrong.
Facebook Profile Pros. Pierre Bouchard INDICO » Charte d’utilisation des médias sociaux : bonnes pratiques et réflexion. Publié le 15 décembre 2010 Edelman a publié son Indice de confiance pour l’année 2010 (Edelman Trustbarometer). De la matière de premier ordre pour les stratégies de communication. Je résume (et je fais une traduction très libre en italiques) en quelques points. - L’indice de confiance envers les gouvernements remonte légèrement. (Notez que le rapport ne contient pas de données sur le Canada. Les pays qui apparaissent dans ce rapport sont : États-Unis, Allemagne, France, Royaume-Uni, Italie, Chine, Inde, Brésil, Japon, Russie). Chez nous, avec tout ce que les médias rapportent, on peut penser que l’indice de confiance envers le gouvernement du Québec et les administrations municipales serait à son plus bas. - Dans la plupart des pays de l’Occident, on tend à faire plus confiance aux organisations non-gouvernementales. - La confiance envers les médias continue de s’éroder.
. - L’indice de confiance envers les entreprises connaît une très légère hausse. En qui avons-nous confiance ? Legal Versus Social: 7 Steps To An Amicable Relationship. 7 Steps to integrate your corporate legal department and an evolving social business model seamlessly. (This post is designed more for those deep in the corporate trenches, looking for guidance on how to plan out a new guidelines around social business practices policy). As social business communications become more prevalent in your marketing strategy, it should be expected that legal will also become more adamant about creating documents to lock down your companies brand message. Evolving integrations of social with current legal policies and communications can be difficult for many reasons. In an era of personal branding there is usually a cause-and-effect scenario. Legal documents with lots of legalese are in place for many reasons.
Since legal has had some influence in every business practice since the beginning of time, they are very traditional in their ways the majority of the time. There's a new compromise in between individuals and corporate, that is worthwhile mentioning. 1. Pierre Bouchard INDICO » Charte d’utilisation des médias sociaux : bonnes pratiques et réflexion. Nestle suffers Facebook backlash | PR News.
How to recognize and reward your brand's top fans. Your brand's biggest influencers are the people who actively and continually talk about, comment on, and spread the word about your products and services. These people are crucial to your bottom-line sales, but they are few and far between. In fact, it's said that just 1 percent of a brand's fan base on Facebook and Twitter drives 20 percent of traffic to its website -- and these influencers can directly influence 30 percent or more of your sales just by recommending your products or services to their wider social network.
I recently wrote an article about the critical importance of finding and identifying this 1 percent, pointing out that most brands today have largely focused on amassing a large quantity of fans, instead of cultivating and engaging their highest quality fans. While it's great to have tens of thousands of people following or friending your brand, the majority of these "fans" will probably never visit your fan pages or company website -- or maybe once. Mozilla Firefox.
I read a report yesterday that rated the Top 100 Brands on how engaged they are with their use of Social Media. These are brands are widely acknowledged for setting the standards in marketing as measured by BusinessWeek / Interbrand “Best Global Brands 2008” rankings. And now this report from Engagementdb.com , evaluates how well they are engaging their consumers using social media and how that engagement correlates with their most important financial metrics: revenue and profit.
The report goes on to discuss what engagement with social media means, especially deep engagement, and that it is not just presence.. ” And what exactly do we mean by deep social engagement? 4 Key Observations As the number of channels increase, overall engagement increases at a faster rate. 15 Best Practices of Social Media Implemented by the Top 100 Brands What social media channels were examined in the Report?
• Blogs • Branded social network/community • Content distribution to other sites (e.g. 283inShare. Social media best practices by the world’s Top 100 brands « Mendip Media: digital marketing agency in Bristol & Somerset.