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Courtesy of Lisa Illman Twitter is one of the most popular social media channels used today, and for good reason. If you want to really magnify a message or cause, a Twitter party is an excellent way to achieve this. 1. Twtvite Intro from 63 Squares on Vimeo. 2. 3. 4. Twitter: comment obtenir plus de clics avec vos tweets. Ce titre n’est pas le mien, mais celui de Dan Zarrella, spécialisé en recherche sur les médias sociaux chez Hubspot. Récemment, il a publié quelques données intéressantes qui peuvent vous donner des pistes pour optimiser vos publications sur Twitter. Ce que suggère Dan Zarrella, n’est évidemment pas une finalité en soi. Vous devez vous aussi expérimenter vos méthodes de publication et analyser leur impact. Voici quelques suggestions de Dan Zarrella qui pourraient vous aider à améliorer votre taux de clics et retweet. Plus de 200 000 tweets ont été analysés pour arriver aux résultats de cette étude. Rédigez des tweets entre 120 et 130 caractères Les meilleurs résultats s’obtiendraient avec des messages qui ne dépassent pas 130 caractères.
Ceux qui vous retweet peuvent bonifier ou commenter votre message. Intégrez le lien URL au quart du message Si vous intégrez un lien URL, positionnez-le à la fin du premier quart (25%) de votre message. Paper.li ça fonctione! The Art of Writing Great Twitter Headlines. McDonald's social media chief: 'We're learning from our experiences' Naturally, many bloggers and reporters are calling it a “McFail.” Last Thursday, the company’s official Twitter account unveiled two hashtags, #McDStories and #MeetTheFarmers, as promoted tweets. The effort began in earnest with these tweets: A lot of love and passion goes into producing the beef for our burgers – evidence shown here: #MeetTheFarmers “When u make something w/ pride, people can taste it,” – McD potato supplier #McDStories.” But things quickly went wrong for McDonald’s.
Twitter users hijacked the hashtag with tweets such as: “Unfortunately, the only taste I get out of McD's is "despair" RT @McDonalds When u make something w/pride, people can taste it #McDStories” While animals rights groups seized the hashtag to share unsavory (and that’s putting it lightly) images of McDonald’s food and animals. Now, the majority of the tweets mention McDonald’s social media “fail” and note that it will be a popular case study for PR and marketing teams. How To Decide If You Or Your Business Should Use Twitter. I know, too much talk about Twitter and you still trying to figure out if it’s right for you or your business, or if you should tweet as yourself or as a business. While everybody and their grandmas are looking for new angles to keep arguing about the war between Facebook and G+, Twitter came back yesterday to kindly drop a bomb on the Internet. Just in time to make it in 2011. Twitter gets a high five from me!
Now you’re hearing about “Discovery” and “Brand Pages” and your head’s spinning about how you approach it or how you adjust. Fortunately Flowtown just published its new infographic to help you determine how you are going to use Twitter or if you should stay clear. Before you get dizzy with this nice visual, I just want to mention that the Social Media Examiner “Top 10 Social Media Blogs” Contest is open to take your nominations, head over there and add a comment with a link to your favorite social media blog. Have a nice weekend! This infographic is courtesy of Flowtown. TwitterBestPracticesSurvey.pdf (Objet application/pdf)