Fortune 500 Social Media Use: Twitter Overtakes Facebook : MarketingProfs. The use of Twitter among the nation's largest corporations has nearly doubled: 60% of companies listed on the 2010 Fortune 500 have a corporate Twitter account with at least one tweet issued in the previous 30 days, up from 35% who did so a year earlier, according to research from the University of Massachusetts at Dartmouth.
Meanwhile, 56% of Fortune 500 companies have a Facebook profile. Among the 298 Fortune 500 (F500) companies that have a Twitter account, specialty retailers rank highest in Twitter adoption (23), followed by food, drug, and consumer products companies (22), and insurance companies (20). Below, a partial list of industries with the greatest Twitter presence: Among the 10 highest ranked F500 companies, nine use Twitter—and consistently post to their Twitter accounts. They are Wal-Mart Stores, Exxon Mobile, Chevron, General Electric, Bank of America, ConocoPhillips, AT&T, Ford, and Hewlett-Packard. Impact of F500 Rank on Tweeting Level of Interactivity Blogging Levels Off. Gestion de l’E-réputation:le cas de HONDA. Voici la photo qui a suscité tant de critiques de la part des fans de HONDA sur FACEBOOK.
Il s’agit du nouvel ACCOR CROSSTOUR prévu d’être commercialisé à partir de l’automne prochain. Petit rappel des faits: Durant le mois d’Août, Honda a créé pour ses fans une nouvelle page Facebook pour le lancement du nouvel Accord Crosstour. Le 1er Septembre, Honda met en ligne la photo du véhicule sur le mur de la page de ses fans. Dès sa mise en ligne, une vague de commentaires majoritairement négatifs s’en est suivie. Quelle stratégie adopter dans ce cas?
La riposte d’une entreprise dans ce cas pourrait avoir un réel impact sur son image et sur l’image de son produit sur les médias sociaux. Plusieurs façons de réagir: Soit l’entreprise décide de supprimer tous les commentaires négatifs portant atteinte à l’image de son produitSoit elle autorise la publication des commentaires et répond au fur et à mesure aux avis des consommateurs Comment HONDA a réagit? Like this: J'aime chargement… Why Going Social Can Make or Break the Automotive Industry. From late 2008 until now, the automotive industry has been on a roller coaster that has seen more lows than highs.
Government bailouts, Cash for Clunkers, brands being bought or dissolved, dealers closing in batches -- it hasn't been pretty, but not for a lack of trying. There seems to be a light at the end of the tunnel for most manufacturers and dealers. It's a "need" industry -- people can only hold onto their current vehicles for so long before needing to add to or replace them. Without action, many in the industry will see the rebound of slow sales over the last 2 years, but many are turning to a "new" way of reaching out to the consumers: social media. Social media itself is not new and has been used by businesses for years, but the automotive industry has lagged behind in embracing it. It isn't new to everyone in the industry. Auto Manufacturers and Social Media Ford has been the poster child for manufacturers using social media for over a year now.
Auto Dealers and Social Media.