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Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty.
5 Essential Spreadsheets for Social Media Analytics
These tools are not for measurement, but instead evaluation. They will give you some form of meaningful data to use in reports—plus they don’t cost anything. Gives you stats on websites, including global rank, country rank, number of sites linking in, and good basic audience data, including demographics. 2. Amplicate
20 free tools to evaluate social media | Articles
Social media measurement was one of many hot topics in 2011. Chances are it will be a hot topic in 2012, and every year thereafter until we have a standard set of metrics for brands to use. Unfortunately, there is a slim chance we will find a standard set of metrics for every brand. Brand goals differ, as do the metrics tied to those goals. It has been this way in public relations for years, and will likely be the same for social media as well. Communications professionals should be leery of approaches that encourage them to measure social media like we measure advertising, or any other communications discipline.
2 ways to measure social media successfully | Articles
As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’ With that said: when I think about creating a social media dashboard or using a platform to track results… I am looking at several unique business identifiers that define what tool I need for the job at hand. Who is going to use it? A big problem with advanced tools is that they have advanced controls. Knowing how to use some of the most precise tools often requires a lot of training. Additional questions revolve around whether or not I am going to be working with people on my team, an individual point of contact, or a team of workers on the platform.
40+ Social Media Dashboard Tools for Tracking Stuff
Ten tools to use for social media measurement - The Globe and Mail
The following list is adapted from Erik Deckers and Kyle Lacy’s Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. In today's turbulent business environment, millions of people are seeking to strengthen their personal brands, and demonstrate far greater value to potential customers and employers. Here are 10 tools to help you meet your goals: 1.
BackInElementarySchool i had some weird obsession with drawing this "S" never knew what it meant RT if you did too. p.twimg.com 5 minutes ago 4196 Wells Fargo to Help Front Range Customers Facing Mortgage Payment Challenges ... - MarketWatch (pre... #Wells_Fargo marketwatch.com 6 minutes ago 20
Topsy - Real-time search for the social web
Feedjit lets you see friends and visitors as they arrive on your blog or website. Know when your best friends read about your latest adventure. Be alerted when your most important clients view your latest product offering. Feedjit lets you know, right now, who is visiting your site. Simply add the Live Traffic Feed and instantly start seeing who is visiting your site as they arrive. “Feedjit Pro lets you see your visitor’s journey from beginning to end and understand how they experienced your site.”
Feedjit: Know when your friends and clients visit you
10 Free Tools that Can Help Your Site Rank Above the Rest : Technology :: American Express OPEN Forum
This tool allows you to enter your own website along with competing websites and receive a grade on how well your website is doing. The report includes the amount of traffic, any SEO problems, and how popular it is in social media. This report has its flaws, but I really like how it presents the view of your site from the marketing point of view rather than strictly SEO one.
“schiste” trends in Twitter with Trendistic
The colored areas represent periods of time in which the topic was hot, the darker areas show the time with the most mentions of the topic. You can click on the areas to change the detail of that topic to be focused on that particular popular interval. You can double click the areas to zoom in to them.Online conversations don’t wait . To engage your audience you need to be responsive now. Activity streams show who, when and where your audience is engaging in real-time.
PostRank™ Analytics
PostRank , a social media analytics service we use every day here at ReadWriteWeb, will announce today a new Facebook application that automates the publishing of your content onto Facebook and captures reader engagement statistics to incorporate into analytics for your content across the rest of the social media world. PostRank keeps track of how content gets passed around on sites like Twitter, Delicious, Digg, Reddit and many more. The service's ability to track reader sharing and discussion on Facebook has been hampered, however, by Facebook's being closed off to outside data collection. This new solution, a Facebook app that publishers authenticate with, is a smart way to make progress towards solving that problem.
Facebook Analytics Now Available from PostRank
Best Web Analytics Tools: Quantitative, Qualitative, Life Saving! | Occam's Razor by Avinash Kaushik
Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More When it comes to measuring how content is shared across the Web, the approaches we use today are still pretty primitive. People count how many times a link is shared on Facebook or retweeted on Twitter, but nobody really knows what percentage of those links are clicked on to drive traffic back to the original sites. ShareThis , which offers an all-in-one share button across tens of thousands of sites, is trying to address this issue with new metrics across its network that measure not only how many times a link is shared, but also how many times people act on that and click back to the article or Webpage.
ShareThis Starts Measuring Social Reach, Facebook And Twitter Account For Nearly Half
What PR Professionals Need To Know About Web Analytics | Hypertext
Tweet Pin It Tweet If your reaction to the … If your reaction to the headline was, “what on earth does Web analytics have to do with my job?” you probably weren’t alone. Web analytics might be thought of as the realm of SEO pros and online marketing teams, but it can be an incredibly valuable tool for PR teams too. In fact, Web analytics can give you insight into the value of PR and the types of business outcomes it helps drive in a way that hasn’t been possible without expensive primary research.Back in December of last year when I first posted on measuring visitor engagement, I hardly imagined how much interest the topic would generate. Shortly after the first post, I commented that my definition of engagement was as follows: Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals. I then went and wrote over a dozen posts, publishing feedback from some incredibly bright people and demonstrating the utility of a well-defined measure for engagement. Since that time, however, some have questioned the value of such a metric and thusly prompted me to update and publish the following calculation for visitor engagement: