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Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest , is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty .
These tools are not for measurement, but instead evaluation. They will give you some form of meaningful data to use in reports—plus they don’t cost anything. This is by no means an extensive list. Others exist, but even a few of them together will provide you with meaningful intelligence. Here they are:
Social media measurement was one of many hot topics in 2011. Chances are it will be a hot topic in 2012, and every year thereafter until we have a standard set of metrics for brands to use. Unfortunately, there is a slim chance we will find a standard set of metrics for every brand. Brand goals differ, as do the metrics tied to those goals. It has been this way in public relations for years, and will likely be the same for social media as well. Communications professionals should be leery of approaches that encourage them to measure social media like we measure advertising, or any other communications discipline.
As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’ Let me talk about how I go about creating a social media dashboard The basic answer is that I don’t have one tool (I have dozens, if not hundreds.) The real answer is that I am not tracking social media. I am tracking key performance indicators (KPI) I don’t care if it is a shipping problem or a viral YouTube video. I simply want to know how I can track it, manage it, and maximize results.
The following list is adapted from Erik Deckers and Kyle Lacy’s Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. In today's turbulent business environment, millions of people are seeking to strengthen their personal brands, and demonstrate far greater value to potential customers and employers. Here are 10 tools to help you meet your goals: 1.
When it comes to measuring how content is shared across the Web, the approaches we use today are still pretty primitive. People count how many times a link is shared on Facebook or retweeted on Twitter, but nobody really knows what percentage of those links are clicked on to drive traffic back to the original sites. ShareThis , which offers an all-in-one share button across tens of thousands of sites, is trying to address this issue with new metrics across its network that measure not only how many times a link is shared, but also how many times people act on that and click back to the article or Webpage. It calls this new metric Social Reach. The company shared some data with me about the biggest sharing services across its network, which reaches 400 million people a month. Facebook is No. 1, accounting for 45 percent of all shared content.
Tweet Pin It Tweet If your reaction to the … If your reaction to the headline was, “what on earth does Web analytics have to do with my job?” you probably weren’t alone.
Back in December of last year when I first posted on measuring visitor engagement, I hardly imagined how much interest the topic would generate. Shortly after the first post, I commented that my definition of engagement was as follows: Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals. I then went and wrote over a dozen posts, publishing feedback from some incredibly bright people and demonstrating the utility of a well-defined measure for engagement. Since that time, however, some have questioned the value of such a metric and thusly prompted me to update and publish the following calculation for visitor engagement: