I ate the best Big Mac EVER last night! It was so good, I even dreamt about it!
Go to Hershey Co.'s main Facebook page , and you'll quickly notice that one Facebook page just isn't enough for the famous chocolatier, the largest in North America. Among the first things you see on the brand's Facebook pages are links to pages for Hershey's Bliss , Hershey's Syrup , Hershey's Kisses and Hershey's Kitchens , the brand's recipes page.
When you're running a Facebook site with 36 million fans, you accumulate your social media lessons on the grandest stage. Coca-Cola Co. built what was once a fan page operated by two guys in Los Angeles into a worldwide platform for the stout-colored soft drink. Throw in its other social media platforms, and Coke has gained prowess as a super-powered, multinational marketer.
As one of the most successful businesses and most recognizable brands in the world, McDonald’s is no stranger to the particulars of marketing and PR.
Gestion de communauté appliquée : le cas de McDonald’s Canada
Under the banner of FAIT ICI , the small organic food and goods business that I co-own with my girlfriend, I’ve been managing a group blog called Ici et here for more than 40 weeks.
For food and drink brands, crowdsourcing new products and flavors makes perfect sense. Not only does it increase engagement, it gives the people that consume the products a say in their development.
Il y a quelques semaines, j'ai reçu un mail d'une gentille dame m'offrant de goûter les tout nouveaux petits concombres de marque Savoura, sous format "lunch" (sac de 3) ou en emballage de 8.
Originally posted on my DeepDishCreative.com blog, but geared more for tourism and hospitality. Read Foursquare for Tourism here >>
January 26, 2010 by Jimmy Hendricks
The Pit BBQ in Raleigh, NC
Une belle rencontre, celle de Julien et Thierry, les fondateurs du Point G qui nous ont transmis leur passion et leur amour pour les macarons. Admiratrice des macarons, ces délicieuses gourmandises, je me suis intéressée à la stratégie menée par le Point G dans les médias sociaux.
Link Coca-Cola is slashing its number of websites to two online hubs and will instead be focusing its brand activity on social networks.