Why #McDStories Didn't Have a Happy Ending. I ate the best Big Mac EVER last night! It was so good, I even dreamt about it! #McDStories …That must have been what McDonald’s was hoping for when it launched the #McDStories campaign: have ordinary customers tell feel-good stories about their McDonald’s experience. Instead, the hashtag had a camp fire horror story vibe to it: people couldn’t wait to share their scary, weird or down-right disgusting McDonald’s experiences. From fake nails to food poisoning: there was nothing pretty about the tweets that could (and can) be found when searching #McDStories. This is a social media strategy gone awfully wrong.
#McDStories backfired completely. The company’s campaign was naïve because the marketing forgot that if people like one thing– it’s moaning. Let’s take a look at #MeetTheFarmers, the other hashtag McDonald’s launched that day. #McDStories was “taken down” after a couple of hours because of the abuse, but the damage was already done. 3 things to learn from this: 1. 2. Don’t be vague. Hershey's three pillars of Facebook engagement. Go to Hershey Co.'s main Facebook page, and you'll quickly notice that one Facebook page just isn't enough for the famous chocolatier, the largest in North America.
Among the first things you see on the brand's Facebook pages are links to pages for Hershey's Bliss, Hershey's Syrup, Hershey's Kisses and Hershey's Kitchens, the brand's recipes page. Although you don't see them linked on the main Hershey's page, the company has pages for a slew of other brands on the site. Reese's, with its more than 8 million likes, has one of the biggest pages. Yet, Public Relations Manager Anna Lingeris and her team at Hershey manage to regularly engage with fans, in part, she says, by sticking to three key pillars: awareness, content, and agility. Awareness One simple rule that companies should observe on Facebook and, really, across all social media: Don't be clueless.
"It's a shared channel," she says. You can learn a lot from those opinions, Lingeris says. Content Speed and agility (Image via) What Coca-Cola can teach your brand about social media. When you're running a Facebook site with 36 million fans, you accumulate your social media lessons on the grandest stage. Coca-Cola Co. built what was once a fan page operated by two guys in Los Angeles into a worldwide platform for the stout-colored soft drink.
Throw in its other social media platforms, and Coke has gained prowess as a super-powered, multinational marketer. Coke has a YouTube channel that boasts nearly 8 million views, and its Twitter feed has 436,000 followers. It's also active on Flickr. Here are a few tips gleaned from an interview with Michael Donnelly, group director of worldwide interactive marketing for Coca-Cola: 1. When you're monitoring for angry trolls and disgruntled customers, also keep an eye out for satisfied buyers and great stories to amplify. "Most people think of listening as more defensive: looking for bad things," Donnelly says. 2. Coca-Cola is a major sponsor of the Olympics, and it has tied its message to individual athletes. 3. 4. 5. 6. 7. 8. 7 tips for managing social media from McDonald’s. As one of the most successful businesses and most recognizable brands in the world, McDonald’s is no stranger to the particulars of marketing and PR.
But how does the company manage social media? Rick Wion, director of social media for McDonald’s, spoke with PR Daily about the ways the Golden Arches manages the wide world of social media. From that conversation, here are seven tips for social media success, including how you can take action at your organization: 1. Determine why your company is using social media. Wion said that McDonald’s uses social media for three main purposes: 1. Take action: Sit down with your communications, marketing, and PR departments (and whoever else you think should be involved) and determine your objectives for social media. 2. The social media team doesn’t have a one-size-fits-all approach to social media.
Wion and his team use Twitter for “general communication, customer satisfaction, and building awareness.” 3. 4. 5. 6. 7. (Image via) Gestion de communauté appliquée : le cas de McDonald’s Canada. Gestion de communauté appliquée : le cas de McDonald’s Canada Par Marie-Eve Gosemick, le 30 septembre 2011 La gestion de communauté est un concept en plein essor mais qui demeure encore vague à bien des égards. Profession souvent méconnue, il n’est pas toujours évident pour les gens qui l’exercent de convaincre de sa légitimité en entreprise. La gestion de communauté est-elle stratégique ou opérationnelle? Qui s’en mêle? Est-ce l’affaire des juniors ou des directeurs? L’idée de ce cas m’est venue grâce au Colloque C (#colloqueC) organisé par la Société québécoise des professionnels en relations publiques (SQPRP) le 24 septembre dernier et qui avait pour thème Relations publiques et vision stratégique.
Contexte : de la méfiance et des mythes à l’attribution d’une équipe et d’un budget Si la page Facebook de McDonald’s Canada compte aujourd’hui 143 100 adeptes et son compte Twitter près de 27 000 abonnés, il n’en a pas toujours été ainsi. Planification et politique éditoriale Commentaire. How a boutique store won major coverage with no PR budget. Under the banner of FAIT ICI, the small organic food and goods business that I co-own with my girlfriend, I’ve been managing a group blog called Ici et here for more than 40 weeks. Based on a successful smaller experiment with guest-blogging on the FAIT ICI website, we created the separate Ici et here blog, and invited 52 prominent, quirky, and interesting members of the Montreal food community to post over a 52-week span. The bloggers are a diverse group that includes chefs, local food bloggers, journalists, a Hollywood actress, a New York Times bestselling author, and even my mom and dad.
Each author posts only once, and we publish once a week. Authors are not assigned specific topics but are asked to tell a story that touches on the interplay of food and life in Montreal. Because it’s a bilingual city, some posts are in French, others in English. Here are the goals we set, and whether we achieved them: Goal No. 1: Harvest great content for our owned media properties. Lessons learned. Pinkberry Exec On The Most Important Part Of Social Media Marketing. Power to the People: 3 Tasty Crowdsourcing Case Studies. For food and drink brands, crowdsourcing new products and flavors makes perfect sense.
Not only does it increase engagement, it gives the people that consume the products a say in their development. That interaction makes them more likely to shell out cash when the item hits shop shelves. Thanks to social media, it's become easier to to ask your customers to contribute to product development or collaborate on other creative endeavors. Not only is it doable, it's been done, and with great success, by major brands. "This trend is a direct reflection of the new meritocracy caused by the rise of the social web. Now everyone had the same power to not only consume but also produce things," said John Winsor, founder of Victors & Spoils, and the author of Baked In and other books about co-creation. "Brands can use the power of their digitally connected consumers to co-create new products or face the wrath of those same consumers as they go into competition with them.
" 1. 2. 3. Conclusion. Salade tomates cerises, concombres et feta...et petit coup de pub pour les produits Savoura. Il y a quelques semaines, j'ai reçu un mail d'une gentille dame m'offrant de goûter les tout nouveaux petits concombres de marque Savoura, sous format "lunch" (sac de 3) ou en emballage de 8. Comme ils viennent tout juste de sortir sur le marché, j'ai choisi de vous les présenter avec quelques photos en prime: Petits et croquants, ils seront merveilleux dans des salades ou tout simplement en rondelles dans les lunchs des enfants (oui, j'ai essayé et c'est winner!). Ils changent agréablement des longs concombres anglais que j'ai l'habitude d'acheter en épicerie, bien plus croquants, bien plus frais quant à moi, nous les avons beaucoup appréciés. Comme vous pouvez le constater, ils sont de petites tailles, étant récoltés à une longueur de 10 cm ( 4 po).
La marque Savoura vous dit-elle quelque chose? Ajouter la vinaigrette 3 c. à soupe (45 ml) d'huile d'olive ( moi 2)1 c. à soupe (15 ml) de vinaigre Balsamique (moi 1/2) Mélanger tout ensemble et servir frais. Imprimer la recette. Foursquare for Restaurants and Bars | Twitter for Restaurants. Originally posted on my DeepDishCreative.com blog, but geared more for tourism and hospitality. Read Foursquare for Tourism here >> Chances are you’ve heard of location-based smart phone applications like Foursquare, Yelp, GoWalla, and MyTown, etc.
Even if you don’t use a smart phone, know that your customers are. Haven’t heard of it? Foursquare is a smart phone app that defines itself as: “Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics – our users earn points, win mayorships and unlock badges for trying new places and revisiting old favorites.” Why should restaurants and bars care about location apps? Restaurant and bar participation drives traffic through the door, creates loyalty, and facilitates word-of-mouth marketing. The more popular the business, the likelihood of more tips. Find out what customers and guests really think Unlike Yelp! Restaurants Should Use Foursquare for Marketing « January 26, 2010 by Jimmy Hendricks Lately I’ve had mixed feelings about the Foursquare phenomenon. At first I didn’t see value in the application. Then once I started using it and talking to friends about it and I was on the fence.
I had some friends who were female who were worried about their safety. On the other hand, I had friends competing to be the “Mayor” of a local wine bar Counter Point in San Diego. If restaurants embrace Foursquare, I believe they can leverage social media to get massive marketing exposure. They realized they need to leverage social media, but they are so busy with operational stuff their biggest concern was time. The great thing about Foursquare is that it automatically updates Facebook and Twitter when someone checks-in via their mobile phone and the power is in the numbers. The average Facebook user has 130 friends.
So here are my restaurant recommendations: Like this: Like Loading... Social Media Case Study: How Twitter and Foursquare Help The Pit Lead The Way In Raleigh - 1918 Internet Services. The Pit BBQ in Raleigh, NC I’ll admit it, I’m totally biased and a fanboy of The Pit BBQ in downtown Raleigh, there, that’s out of the way. I first tried The Pit when Michael Hubbard took me to lunch there last September. Michael runs one of Raleigh’s small advertising firms, which just happens to be exactly a 90 second walk away. We were having a good discussion that day, so I wasn’t really focused on the food, but my pulled pork sandwich was good, and the place was certainly a step (or 10) up from the normal BBQ place. Later that month, I was back there for a Tweetup where someone from The Pit came out and chatted with us for a second and thanked us for all the Twitter chatter. I took note, it was the first time I saw a restaurant actually reaching out like that.
Once I got hooked on Foursquare, I became “the mayor” of The Pit. I started using The Pit as my unofficial meeting place. I’m the mayor of The Pit again, well at least I am as of 11-22-2009. @ThePitBBQ calling us out? Diabetes iPhone App | Restaurant Guide & Diabetes Nutrition Facts |GoMeals.com. Le Point G à l’ère 2.0. A Texas Bakery and Rice University Mix the Right ROI Ingredients | CaseStudiesOnline.com. By Tod Maffin, Publisher, CaseStudiesOnline.com Note: Transcript of interview now available for download. There are hundreds of social media evangelists out there who’ll tell you that your business absolutely needs a Facebook Fan Page, or you’re all but watching dollars slip away.
Problem is, ask those same people what return you can reasonably expect from, say, creating and keeping a Facebook Fan Page updated, and the talk about return-on-investment starts going soft. Suddenly, it’s all about “return-on-influence.” Or maybe it’s just something you need to trust. In the business world, at least where I stand, the only real proof is hard, cold, ROI numbers: Is my business earning more money? According to new research from Rice University‘s Jones Graduate School of Business, there may very well be gold — measurable gold — in those Facebook clicks. The study “How Effective Is Facebook Marketing” is being featured in this month’s issue of the Harvard Business Review. So what about the numbers?
My Starbucks Idea. Coke cuts websites to focus on contact via social networks | Social Wizz. Starbucks and the Social Media Expert. Bulldog Natural Grooming | Welcome.