United Airlines Pilots Seize Social Media Public Affairs Opportunity. United Airlines pilots are making common cause with passengers through their new blog, Glen Tilton Must Go.
The site posts personal and compelling stories of United management failing their customers. Visitors are also able to participate in this community by posting their own experience, sending CEO Glen Tilton an email or sending the blog publishers a personal note. The blog was set up in order to expose, what United pilots believe is Tilton's mismanagement of the airline and the dismal position United finds itself in. Using Social Media for Public Affairs.
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