Frame-Your-Horse Widget. Reminder DTC Ads OK in Canada, Not in US. What's Up With That? According to Marketing News, Pfizer Canada just launched a 15-second TV ad that promotes Viagra as "an antidote for couples that choose leisurely pastimes over physical intimacy... the spot from Taxi Canada shows a husband confessing that redecorating was ruining their lives: Things like seasonal themes, colour palettes and Feng Shui were getting in the way. 'So I tried Viagra, and my redecorating practically disappeared,' he says" (see "Pfizer Canada Launches Latest 'Confession' Ad").
Click here to see the video, then come back to find out why I am confused as to how this ad is allowed in Canada, but "outlawed" in the US. Pfizer's "redecorating-vs-sex" Viagra ad is what the FDA and drug industry call a "reminder ad. " According to the FDA, "Reminder advertisements are identified as an exemption to the advertisement regulations, including provisions to provide a brief summary. But that begs the question, why does Pfizer Canada run reminder ads in Canada? P.S. Home - AdPharm. Social Media at AdPharm Blog. About at AdPharm Blog. FaceBook Healthcare-Related Ads (Jan 25 to Feb 5 2010) Have you ever taken the time to look through the FaceBook ads on your FaceBook profile page? FaceBook provides advertisers with several ways to target their ads, including demographics such as age, sex, and location (and several other factors).
So theoretically, you should be exposed to ads that are of interest to you (which I often hear is not the case, but that’s a whole other discussion). As a fan and member of several healthcare FaceBook fan pages and groups, I am sometimes targeted for healthcare-related ads. I wanted share some of the FaceBook healthcare-related ads that I spotted on my profile between January 25 and February 5 2010. My objective is not to critique the ads or to promote advertising on FaceBook, but rather just to make you more aware of what some organizations are doing. The pics are a little fuzzy because they are so small in size, so I apologize for the lack of quality ahead of time. What do you think of these ads? Stay in touch, Natalie Like this: Like Loading...