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The Allegory Of The Beer Cave.

[Glaucon] And now, he said, to prove my understanding of your meaning, let me show you a similar figure—Behold! Humans living in a beer cave which has an automatic glass door; here they have been since childhood when they first snuck in, and they are duct taped so they cannot move; and they have nose piercings which are snagged, being thus held from moving their heads and they must look only at a blank wall under a Super Bowl poster. Behind and above them the fluorescent lights are always on, and between the punks and the lights is a display area where beers are kept at a constant 34 degrees. [Socrates] I see. [Glaucon] And do you also see, he said, clerks passing along the display area carrying vessels of all sorts, and cardboard stand-ups of models and original party animals? http://www.mcsweeneys.net/articles/the-allegory-of-the-beer-cave