Logopedia. Top 100 brands: World's most valuable brands. Food Marketing: Unveils 100 Top Global Brands for 2006. Despite some slippage due to the public’s slackening demand for soda, Coca-Cola remained the No. 1 worldwide brand in the BusinessWeek/Interbrand 100 Top Global Brands survey. The magazine’s Aug. 7 issue carried its sixth annual list of brands. BusinessWeek relies on Interbrand’s complicated formula that assigns a certain percentage of a company's revenues to a brand, then subtracts certain costs to arrive at the intangible earnings of that brand. Interbrand is a global brand consulting firm. Coca-Cola lost 1 percent in brand value since the 2005 survey, but it maintains a comfortable lead over No. 2 Microsoft.
“Flagging appetite for soda has cut demand for Coke, but the beverage giant has a raft of new products in the pipeline that could reverse its recent slide,” the report summarized. Twenty-one places and $54 billion later was the next food company, rival brand Pepsi. None of the top 6 companies from 2005 changed order. Every company wants its brand to get bigger. Top 100 Food and Beverage Companies for 2013: Starting Over. Our annual Top 100© primarily is a descending list of the largest food and beverage processors in the U.S. and Canada (See the full list at www.foodprocessing.com/top100). But if you look beyond the first column of numbers, 2012 food and beverage sales, it also provides a glimpse into the general health of the food industry. The next columns, especially "2012 Net Income (or Loss)," tell who's doing well and who's not so well. Big changes – plus or minus – in sales hint at who has done some acquiring and who has sold off some assets.
And this year, like never before, corporate reorganizations have given birth to new companies. That's perhaps the most remarkable part of this year's report. This year there are some huge debutantes. Legacy Kraft Foods Group Inc., which was designed to be the smaller company, lands higher up at No. 6 because of its preponderance of North American-produced foods. WhiteWave Foods is a new name, at No. 52. What the numbers show. Pet Business: Merchandising Dos & Don'ts. In the course of writing this month's cover story on pet store redesigns, I had the pleasure of interviewing Lynn Rosenbaum, director of environments, and Jay Highland, director of brand communications, of Chute Gerdeman Retail, a Columbus, Ohio-based strategic retail design and branding firm. Both proved to be great sources of information on store design and merchandising strategies, and how these elements contribute to a store's overall brand.
In addition to providing some great quotes for the article, Rosenbaum and Highland offered some useful merchandising tips. Unfortunately, space constraints made it impossible to include these tips in the print version of the magazine, but we still wanted to share them with our readers. Thank you to the Chute Gerdeman team for the following... Attention-getting store design and visual merchandising can give you a major advantage over your competition. You may not have deep pockets (who does these days?) • Give ‘em space. . • Appeal to all the senses.