5 Emerging Beauty Brands That Should Be on Your Radar. It’s hard out there for emerging beauty brands.
What’s a new brand to do when you want to get your name out, and don’t have the media muscle of a beauty conglomerate behind you? Your options are: 1. Scrounge up big money for advertising in the major print beauty magazines. 2. Try to establish contact with busy beauty editors via desk sides or product samples, and hope that your brand doesn’t get lost in the beauty closet. 3. Brands have achieved success via all of the methods above. New Study: Women Buy More Beauty Products During a Recession to Attract a Sugar Daddy. The so-called "Lipstick Effect"--the phenomenon of women buying more beauty products during economic downturns--gets a lot of attention during recessions.
It's a purchasing pattern that can be traced back to the Great Depression; the economy takes a turn for the worse, so women want to buy something pretty to cheer themselves up. It's been documented a lot, most recently in 2008, like when Lehman Brothers went bust but L'Oreal posted increased sales. The conventional thinking is this: The economy sucks, so we need to cheer ourselves up with some hot pink lipstick and glitter nail polish. It's much more pleasant writing a rent check with nice nails, right? How To Curl Your Hair With A Flat Iron - Curly Hair Video Tutorial. We’re all about beauty tools that go above and beyond the call of duty.
After all, who doesn't love a tool that can multitask? Case in point: our flatirons, which can be used not just to straighten hair, but to curl it, too. Above, we break down curling your hair with a straightener, step by step. Because the only thing we love more than an overachieving beauty tool is casual, tousled, model-off-duty waves. BROWS 101. Photos: Justin Coit for thebeautydepartment.com post by amy nadine We’ve gotten tons of requests for a brow tutorial– how to shape them, how to fill them in, how to elongate them, etc… This is so great because the correct brow shape can really lift the eye and slim the face.
First let me share my #1 rule: DO NOT OVER-PLUCK!! Please! There is nothing pretty about thin overly-tweezed brows. Brows frame your eyes. Spooly brush or disposable mascara wand, cuticle scissors, angled/slant tweezers, pointed tweezers, brow shadow (taupe for blondes, brown range for everyone else), stiff brow shadow brush, pencil (to line up the angles). HAIR COLOR HOW TO: Hair Chalking.
Get ready to paint the town, I mean, your hair red....green, hot pink, or any color you like.
Harvard’s Smarts & Style. On the runway at Harvard's student fashion show. On Friday, Harvard turned its Hogwarts-style dining hall into something more akin to a Lincoln Center tent. A catwalk ran down the center of the hall while students gathered in their collegiate finest for the school's annual student-run fashion show.
Since its inception in 2006, Identities attempts to shatter "misconceptions in order to unite the Harvard and fashion communities," and because they never have a problem selling out the 600 available seats, it appears to be working. The students-turned-models receive the same hair and makeup treatment as the top girls at New York Fashion Week. Maybelline's Gabriel Almodovar rooted the beauty looks in their perfect skin. For the first time in its six year run, the show was divided into three segments and one was devoted to menswear. Shape Up: My 7 Days to Skinny Jeans Plan. How to Get Adele's Adorable Look. Mark J.
Terrill/Associated PressAdele poses backstage with her six awards at the 54th annual Grammy Awards. On Valentine’s Day, who better to turn to for beauty inspiration than Adele, whose sultry retro look at the Grammy Awards this week seemed equally perfect for a romantic dinner or a singles night on the town. (After all, is there a finer post-breakup inspiration than Adele?) The two lip colors Adele wore at different points in the evening — chalky pink and bold red — could not have been a more fitting palette for the holiday.
I asked a makeup artist, Emily Kate Warren, to offer some guidance on creating an Adele-inspired look. 1. Matt Sayles/Associated PressAdele accepts the award for best pop solo performance for “Someone Like You” during the 54th annual Grammy Awards. 2. As for the lower eyelid, Adele “appears to have a black edge along the lower lashes,” Ms. 3. 4. DIY Sock Bun. Here at the WC, you will often find us with big buns … on top of our heads.
In order to spruce ourselves up a bit, we really should start going for a more polished look with a Sock Bun. Erica from 1011 Makeup shows us how incredibly easy it is to give yourself a plumper bun … on top of your head. It is so easy there is no excuse that we should not be sporting a sock bun everyday. You just might be interested in our new creation The Soxy | The Ultimate Sock Bun Accessory.
A perfectly stitched knit ‘donut’ for the perfect sock bun in white, brown and black. Beauty Quickie: Three-Minute High Pony. LELITE MAGAZINE. The 11 Best Fashion Insiders to Follow on Instagram.