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Like MTV, Vevo Charges Hard Into Original Shows | Digital. When One Agency's Ideas Show Up In Another Agency's Work | Small Agency Diary. Lexus Brings NFC-Enabled Print Ad to Wired Magazine | MediaWorks.

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Conference in L.A. reflects city's rise as ad industry hub. Los Angeles is casting itself in a leading role in advertising. For the first time in its 95-year history, the American Assn. of Advertising Agencies is holding its annual conference in Los Angeles. The event's title, Transformation LA 2012, acknowledges the city's rising profile as a major advertising hub. Although the region's ad community has produced award-winning television spots for years, advertisers increasingly are focusing on integrating their messages into digital media, video games and music videos. A theme of this year's three-day gathering, which kicks off Monday at the Beverly Hilton, is the intersection of Madison Avenue with Hollywood and Silicon Valley. "Los Angeles has always had a strong advertising agency contingency," said Nancy Hill, chief executive of the advertising trade association known as the 4A's.

Advertisers no longer rely primarily on radio and TV spots to act as a megaphone to reach the widest audience. And major advertisers want in on the action. AD TEACHINGS. What Miniskirts Will Mean: 'Mad Men' Season Five | MediaWorks. Wes Anderson Directs Imaginative Stop Motion Ad For Sony [Video] Ad Age Picks First Three Startups to Hack Budweiser | Digital. Coca-Cola.

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Google testing heads-up display glasses in public, won't make you look like Robocop. Offices of Advertising Agencies. New Wave of Advertisers Consider Consumers the New Medium.