Marketing

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Red Bull's Marketing Mix

Red Bull 1. The Product/ Competitors/Industr y 1.1 Product Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two ‘flavours’ (original or sugar-free). It contains caffeine, taurine, glucuronolactone, and B vitamins.

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LENUME

Lenume is a network of creative professionals that work together or separately, depending on the project. Our goal is strategic story telling. Whatever the medium is, we want to help create a simple solution to communicating your story most effectively. The creative process begins with the product.