background preloader

Marketing

Facebook Twitter

Lebron James. CLEVELAND (AP) — LeBron James is now shooting with a Golden Arch. The NBA superstar has agreed to a multiyear partnership with McDonald's Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm. Financial terms were not immediately known, but the deal certainly will add to James' substantial net worth. Last year, Forbes Magazine estimated the 25-year-old made more than $40 million in salary and endorsements.

He is currently ranked behind only Tiger Woods on the Bloomberg BusinessWeek list of America's most powerful athletes. James will support several McDonald's programs and promotions as well as Ronald McDonald House Charities, which provides housing to the families of seriously ill children. He has filmed his first commercial with McDonald's, a take-off on the infamous 1993 ad that featured hoops legends Michael Jordan (FSY) and Larry Bird engaging in a trick-shot competition for a Big Mac. Color Theory: a brief tutorial. Color Wheel Pro: Color Theory Basics. What is color theory? Color Theory is a set of principles used to create harmonious color combinations.

Color relationships can be visually represented with a color wheel — the color spectrum wrapped onto a circle. The color wheel is a visual representation of color theory: According to color theory, harmonious color combinations use any two colors opposite each other on the color wheel, any three colors equally spaced around the color wheel forming a triangle, or any four colors forming a rectangle (actually, two pairs of colors opposite each other). The harmonious color combinations are called color schemes – sometimes the term 'color harmonies' is also used.

Color schemes remain harmonious regardless of the rotation angle. Classic color schemes supported by Color Wheel Pro: Color theory does not analyze tints, shades, and tones Color theory analyzes only the relationships of pure colors; it does not take color lightness and saturation into account. History of color theory Related topics: Color Theory - Essays. Why study color theory? If you are involved in the creation or design of visual documents, an understanding of color will help when incorporating it into your own designs.

Choices regarding color often seem rather mystical, as many seem to base decisions on nothing other than "it looks right. " Although often told I had an eye for color, the reason why some colors worked together while others did not always intrigued me and I found the study of color theory fascinating. While attending the University of Minnesota I enrolled in almost every course I could from different departments: graphic design, interior design, and fine arts. During my studies, I learned that there were 2 main reasons why scholars investigated color—the first involved the communication of colors; the other involved the application of color. Communicating Color What is red?

HTML Red Pantone® Red Pantone® Warm Red TRUEMATCH® 6-a Color Application The next several pages of this site offer a tutorial regarding color theory. How To Build A Facebook Application. The web professional's online magazine of choice. In: Articles By Gareth Rushgrove Published on January 22, 2008 Facebook, as you’ve probably noticed, is everywhere. And with that ubiquity comes a massive audience just waiting for your web app. Whether you’re looking to make things easier for your current users, or you have the perfect idea for a Facebook-only application, there are a few things you’ll need to know to get started. Getting Started FBML is basically the HTML you know and love, so we’ll include a heading and a stylesheet.

In order to install Facebook applications, or indeed to write your own, you need a Facebook account. The Facebook Platform Facebook have done a pretty good job of documenting the fundamental components of their platform over on their developer site. API – The API defines the various methods through which you can interact with Facebook. We’ll be stepping through the development of a simple application which will demonstrate usage of FBML and the API. <? <?