Marketing
Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, LinkedIn, HootSuite, Amazon, Path and Klout: Read → A recently emailed statement from Facebook said the number of people paying to play games on the platform is up 24% from a year ago. Read → A revised forecast for advertising spending on Twitter estimates the site will earn close to $1 billion in 2014, according to eMarketer. This year, Twitter will earn $582.8 million in global ad revenue; 53% of that will come from mobile advertising. The estimate shows marked growth in earnings from mobile advertising, which accounted for “virtually no ad revenue” back in 2011.
TWTRCON
Color Wheel Pro: Color Theory Basics
What is color theory? Color Theory is a set of principles used to create harmonious color combinations. Color relationships can be visually represented with a color wheel — the color spectrum wrapped onto a circle. The color wheel is a visual representation of color theory: According to color theory, harmonious color combinations use any two colors opposite each other on the color wheel, any three colors equally spaced around the color wheel forming a triangle, or any four colors forming a rectangle (actually, two pairs of colors opposite each other). The harmonious color combinations are called color schemes – sometimes the term 'color harmonies' is also used.
Why study color theory? If you are involved in the creation or design of visual documents, an understanding of color will help when incorporating it into your own designs. Choices regarding color often seem rather mystical, as many seem to base decisions on nothing other than "it looks right." Although often told I had an eye for color, the reason why some colors worked together while others did not always intrigued me and I found the study of color theory fascinating. While attending the University of Minnesota I enrolled in almost every course I could from different departments: graphic design, interior design, and fine arts. During my studies, I learned that there were 2 main reasons why scholars investigated color—the first involved the communication of colors; the other involved the application of color.
Color Theory - Essays
The web professional's online magazine of choice. In: Articles By Gareth Rushgrove Published on January 22, 2008 Facebook , as you’ve probably noticed, is everywhere. And with that ubiquity comes a massive audience just waiting for your web app.