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CEO COLORS: Favorite colors test shows CEOs are different; take the test. By Del Jones, USA TODAY Ask CEOs to pick their favorite color and what they select will often be very different than what most people would pick.

CEO COLORS: Favorite colors test shows CEOs are different; take the test

For example, when 877 members of USA TODAY's CEO panel took an online personality color test, they were three times more likely to favor magenta than the public at large, three times less likely to select red, and 3½ times less likely to choose yellow. This, it turns out, is more than a curiosity. Psychiatry professor Rense Lange, an expert on tests for everyone from students to job hunters to those with early signs of Alzheimer's disease, has been looking hard at color tests and he has reached the conclusion that the results all but prove that CEOs are wired differently. Free Website Builder, Accounting Software & More. E-Business Plan Tutorial: Top Ten Resources for Writing an e-Business Plan.