Connecting with the connected generation. Planning For Small Data. It seems that barely a week goes by at the moment without another agency group launching another real time data planning unit.
The opportunity to focus ad targeting and messaging down to an individual level is being snapped up by all the main holding companies, offering a potential to craft campaigns focusing on exactly the discrete audiences of the right people at exactly the right time. Which is all well and good, and represents the logical extreme of what media agencies have always tried to do. Tim Cook's Freshman Year: The Apple CEO Speaks. Prior to his death on Oct. 5, 2011, Steve Jobs made sure that the elevation of Tim Cook—his longtime head of operations and trusted deputy—to Apple chief executive officer would be drama-free.
“He goes, ‘I never want you to ask what I would have done,’” recalls Cook. “‘Just do what’s right.’ He was very clear.” In Cook’s first 16 months on the job, Apple has released next-generation iPhones and iPads and seen its stock price rise 43 percent. Though it hasn’t yet expanded into new product categories (still no Apple TV set), the company has changed in significant ways, largely because of Cook’s calm and steady influence.