Www.redant.ie/_assets/files/planning-and-creating-a-digital-strategy.pdf. Www.boxesandarrows.com/files/banda/long-live-the-user/Mulder_TheUserIsAlwaysRight_Ch3.pdf.
7 Ways to Generate Blog Content Ideas Using Web Analytics Insight. Retail Metrics, eCommerce Data Models and Personalization. I've been writing (and working) quite a lot about data warehousing, ETL and data models this year.
And between webinars on Celebrus, Infobright, and Semphonic ETL, plus Whitepapers on warehouse data collection infrastructure and Semphonic's ETL and digital data warehousing models, it may seem like all the work I've been doing is around data warehousing. That isn't true for me and it certainly isn't true for Semphonic. Increasingly, however, much of the most interesting work does revolve around data warehousing or intersects with customer analytics and personalization in increasingly rich ways.
I wanted to discuss a few examples of this type of intersection from some recent work on eCommerce implementations and reporting. Traditional eCommerce Web analytics implementations have focused on capturing the basic product funnel: from view to detail to cart to checkout. In traditional Web analytics, these questions are by no means easy to answer. Is a customer review sensitive? How To Do Keyword Research - The Beginners Guide to SEO. It all begins with words typed into a search box.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. How to Judge the Value of a Keyword How much is a keyword worth to your website? Even the best estimates of value fall flat against the hands-on process of optimizing and calculating ROI. Understanding the Long Tail of Keyword Demand. Www.jeffbullas.com/2011/12/22/how-google-adwords-is-becoming-more-social/
It’s becoming more and more difficult to lie in Google AdWords advertising, and social media is to blame. Let me start to explain this through a hypothetical. Imagine you are the advertising manager for Jif, the peanut butter brand. Jif’s brand slogan is “Choosy Mothers Choose Jif.” It’s a brilliant slogan – after all, what mom would dare serve just any peanut butter to their precious children?
Until five years ago, Jif could advertise this slogan across the Internet without fear of any actual choosy mothers disputing their claim. For example, they could have created an ad on Google that showed whenever someone typed in “peanut butter” that looked something like this: Choosy Mothers Choose Jif Nine Out of Ten Moms Feed Their Kids Jif. Www.Jif.com/AreYouAGoodMom One of the great things about buying advertising on Google was that anyone could show up #1 – if they had catchy-enough advertising and the money to bid to the top of the auction.
This is changing, however, and fast. 1. Linked Local Boston Group News. Home » business/selling » business plans and marketing strategy free business planning and marketing tips, samples, examples and tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans Here are tips, examples, techniques, tools and a process for writing business plans to produce effective results.
This free online guide explains how to write a marketing or business strategy, a basic business plan, and a sales plan, using free templates, tools and examples, such as SWOT Analysis, PEST Analysis, the 'Ansoff Matrix' and the 'Boston Matrix'. Infographic: Google+ for Business. The swell folks at BlueGlass made me a nifty infographic about Google+ for business, replete with all kinds of factoids and thoughts to consider.
I’m not always a super fan of infographics, but there are clearly some advantages to them, it would appear. So, take a look at what Google+ can do for you. This infographic has a bunch of marketing points scattered throughout it. You’ll see why Google+ might help you take your business goals to the next level. Google+ for Business Infographic Still with me? ChrisBrogan.com runs on the Genesis Framework The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress.
With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog. Find out more about the framework features Check out the Genesis demo and the wide variety of child themes See example designs in the Genesis design showcase Become a StudioPress Affiliate. 5 Great Ways to Use Pinterest. Social Media Objectives Definition Tool. 10 Steps for Successful Social Media Monitoring. Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer.
You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting. Defining Your Social Media Plan's Objectives. Defining Your Social Media Plan’s Objectives Defining and setting objectives for your social media presence may be the most important step in creating a solid plan.
With objective setting, don’t think of it as HOW you’re going to ‘do’ social media, think of it as WHY you’re engaging in social media. Too many companies jump into Facebook or use Twitter without defining their objectives. In doing this, these companies aren’t maximizing their performance online; they are wasting time and resources without really seeing any return on investment.