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I've been writing (and working) quite a lot about data warehousing, ETL and data models this year. And between webinars on Celebrus , Infobright , and Semphonic ETL , plus Whitepapers on warehouse data collection infrastructure and Semphonic's ETL and digital data warehousing models , it may seem like all the work I've been doing is around data warehousing.
It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
It’s becoming more and more difficult to lie in Google AdWords advertising, and social media is to blame. Let me start to explain this through a hypothetical. Imagine you are the advertising manager for Jif, the peanut butter brand. Jif’s brand slogan is “Choosy Mothers Choose Jif.” It’s a brilliant slogan – after all, what mom would dare serve just any peanut butter to their precious children? Until five years ago, Jif could advertise this slogan across the Internet without fear of any actual choosy mothers disputing their claim.
The swell folks at BlueGlass made me a nifty infographic about Google+ for business, replete with all kinds of factoids and thoughts to consider. I’m not always a super fan of infographics , but there are clearly some advantages to them, it would appear.
Originally published at Social Web Daily What do sculptors, jet setters, philosophers, foodies, and collectors have in common? They can all make great use of Pinterest , the pinboard-channeling new social network . With a stream-lined interface, and plenty of opportunity to engage with and get inspiration from other Pinterest users, there are an endless number of creative ways to use the new site. Here are five of our favorites:
By Jason Poulos ( @TheSaganaki ) Not only do consumers rely on search but journalists rely heavily on search engines to do their job. In TopRank’s Journalists Use of Search Survey they found that 91% of journalists, editors and reporters use Google.
Maria Ogneva is the Director of Social Media at Attensity , a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360 , or find her musings on her personal blog and her company's blog . Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting. And then what?
Defining Your Social Media Plan’s Objectives