5 Reasons Your Business Needs A Social Media Marketing Strategy. Social media is here to stay. This means that practically all businesses need to have a social media presence. And they need to have a social media marketing plan. In today’s digital world, those who fail to do this may even see their businesses start to flop. Consumers are used to being able to shop online, and they’re also used to interacting with their favourite brands on social networks. So there’s no excuse for not having a social media presence. But it isn’t enough to muddle along posting random content at random times. In order to make social media work for you – and work for you it can! To do this, you need to make sure that you set yourself specific business objectives – increasing sales, increasing exposure to your brand, increasing customer experience, etc.. Social media does not have to be expensive, and, done properly, is incredibly effective.
Unfortunately, the truth is, you may not be. It’s incredibly easy to get trapped in a social media routine. Lilach Bullock. Small Business Strategies to Get Noticed on Social Media. Marketing your small business on social media continues to evolve. As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource, building your social media presence is a critical component in your overall marketing strategy.
Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online. However, starting out on social media — or accelerating your current presence — can feel overwhelming. Social media sites such as Facebook and Twitter are excellent conversation facilitators, but knowing how to navigate them effectively stumps even the most seasoned online marketers. That’s why it’s so important that you know where to begin. 1. 2. 3. 4. 5. 6.